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A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials. Cosmetics ads featuring captivating, beautiful visuals (91–100)

SHISEIDO (Shiseido) Tisera TV commercial 1996PUFFY

[CM] PUFFY Shiseido T’isera (1996)

Puffy’s “Kore ga Watashi no Ikiru Michi” (“This Is the Way I Live”) is one of the duo’s signature songs and drew attention for being both written and composed by Tamio Okuda.

Its laid-back sound, which evokes a hint of languidness, combined with their relaxed vocals, leaves a strong impression, conveying the simple joys of everyday life.

The song was also used in a Shiseido Tissela commercial, where the two members of Puffy sing in a colorful, whimsical world and interact in conversation, expressing Tissela’s rich fragrance and a sense of relaxation.

CHANEL Skincare HYDRA BEAUTY「The hydrating and illuminating duo」

HYDRA BEAUTY: The hydrating and illuminating duo – CHANEL Skincare

This is a commercial about Chanel’s Hydra Beauty, conveying the meticulous care behind it and the benefits it delivers.

It speaks directly to common skincare concerns, showing how they are thoughtfully addressed and resolved.

The earnest, straightforward delivery suggests that this journey leads to genuine confidence in one’s skin.

Compilation of cosmetic commercials. Captivating beauty in cosmetic ads (101–110)

Dior Skin Essentials

Dior Skin Essentials

This commercial stylishly showcases various Dior Skin Essentials products and how to use them.

Through visuals—like creams applied to the skin, patches placed under the eyes, and products applied to the lips—it conveys the breadth of the lineup.

The track “My Addiction” further accentuates the stylish imagery that exudes confidence.

With its powerfully resonant beat and dance-music feel, the strong rhythm evokes a sense of moving forward.

Shiseido ELIXIR The Serum #Double-Speed Beauty Serum “All-Star Beauty Ingredients” EditionYuriko Ishida

ELIXIR The Serum #Double-Speed Beauty Serum | TV Commercial 'All-Star Beauty Ingredients' 15 seconds | Shiseido

This commercial introduces Elixir’s double-speed beauty serum, clearly emphasizing which ingredients deliver which effects.

The core approach is to explain various skin-beautifying ingredients in text, while the imagery of rapidly falling droplets conveys the speed at which results appear.

Actress Yuriko Ishida’s warm smile is also a key element, suggesting both a tangible sense of effectiveness and the happiness that comes from experiencing it.

Saishunkan Pharmaceutical Co., Domohorn Wrinkle “Three Mornings” VersionNarration: Kikunosuke Onoe

Domohorn Wrinkle CM “Three Mornings” Version (30 seconds)

This commercial encourages people with skin concerns to try Domohorn Wrinkle for just three days to start.

The concern depicted here is dry skin, and it emphasizes that you can feel the effects even after such a short trial period.

Someone who begins the trial still a bit skeptical ends up looking fulfilled at the end, clearly conveying how effective it is.

The gentle yet powerful narration by Kikunojō Onoe also conveys a sense of reassurance and trust.

Saishunkan Pharmaceutical Co., Ltd. Domohorn Wrinkle “Cosmetics for a Beautiful Earth”Narration: Kengo Kora

Kengo Kora appears in Domohorn Wrinkle’s new TV commercials: “Misunderstanding” and “Cosmetics of a Beautiful Earth,” plus making-of and interview

This commercial introduces the ingredients packed into Domohorn Wrinkle and appeals to its charm on a grand scale as a skincare line infused with the power of the Earth.

It highlights that ingredients sourced from various places are brought together here—for example, conger eels from the Andaman Sea as a source of collagen and Changbai ginseng from the Changbai Mountains.

The spot powerfully conveys that this is a meticulously sourced product crafted for higher efficacy.

Kengo Kora’s gentle narration also clearly expresses how approachable it is and how gentle it feels to use.

Saishunkan Pharmaceutical “Manufacturing Position” Edition

Saishunkan Pharmaceutical Co., Ltd. – Manufacturing Position

This commercial closely follows a member of the manufacturing team at Saishunkan Pharmaceutical, showcasing their commitment to making great products and the sense of fulfillment they feel.

A key point is that the featured male staff member in manufacturing is always smiling, and by including a meeting scene, it conveys a sense of moving forward into the future.

The song that really brings out the bright atmosphere of the visuals is Mami Kiwada’s “Palette.” Both the sound and vocals feel light and breezy, and combined with lyrics that express a sense of individuality, the piece conveys a positive mood.