A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
When you watch TV or video sites, you often see commercials for cosmetics, don’t you?
Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.
In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.
We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Special feature on Chanel’s latest commercials: the buzzworthy models and their beautiful visual world.
- Menard commercials roundup: from cosmetics to esthetic salon ads
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Cosmetics commercial song. Popular commercial jingle.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- Summary of DEMI Cosmetics commercials. Introducing DEMI DO commercials as well.
- KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
- FANCL commercials: a comprehensive showcase of their cosmetics and supplement ads
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Biore commercials. Also note the star-studded cast.
- NIVEA commercials: A gentle collection of ads introducing skincare products
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
Compilation of cosmetic commercials. Captivating beauty in cosmetic ads (101–110)
SAISHUNKAN PHARMACEUTICAL ‘Customer Pleaser Position’ Edition
This commercial introduces Reishunkan Pharmaceutical’s customer-centric approach by showing the staff who interact directly with customers.
Overall, it portrays a woman in a customer-pleaser role, and her constant warm smile conveys both reassurance and a sense of fulfillment in the workplace.
The scenes of communication among staff are depicted clearly as well, adding a feeling of enjoyment.
Further emphasizing the bright tone of the footage is Mami Kiwada’s song “Palette.” Its light, airy vocals over a breezy sound are striking, and together with lyrics about being true to oneself, the song projects a positive image.
CHANEL LES BEIGES「Natural is a style」
This is a promotional commercial for CHANEL’s cosmetics, the Les Beiges series.
It follows a woman moving through the city by bicycle, motorbike, and on foot, as she discovers the initial letter of CHANEL scattered throughout the streets.
You can’t help but watch with anticipation, wondering how the initial will appear next.
It’s a commercial that combines engaging, eye-catching fun with the sleek sophistication characteristic of a high-end brand.
Kao Curel “Born: Wearable Stratum Corneum Care” Version
This commercial showcases the effects embedded in Kao’s Curel and what “wearable stratum corneum care” is, by highlighting people actually using it.
It also conveys the message that if you’re dissatisfied with your skin despite taking care of it, you should try Curel.
The visuals depict spraying the product onto the skin to create a layer that seals in moisture, gradually improving skin quality.
At the end, there’s even a scene where this created layer is peeled off, which further grabs the viewer’s interest.
Kao Sofina iP “Water-Glow Peeling Foam Serum: Birth” VersionFumiya Takahashi
This commercial showcases the effects on the skin when using Sofina iP by featuring actual footage of the product in use.
It shows Fumiya Takahashi gently applying it to his skin and clearly conveys—along with explanations—that it brings you closer to beautiful skin.
The softly blurred visuals are another highlight: this unique floating sensation emphasizes the product’s gentleness on the skin and enhances the impression of radiance.
Saishunkan Pharmaceutical – Domohorn Wrinkle “Facts” VersionNarration: Kengo Kora
This commercial introduces Domohorn Wrinkle as an effective skincare line for aging care, while highlighting its long history since its debut in 1974 and the strong support it has received from many users.
Based on its journey of research and development as a pharmaceutical company and the fact that it has been widely trusted, the message “We want you to experience the charm of this product” likely piqued the interest of many viewers.
Compilation of cosmetic commercials. Captivating beauty in visually stunning cosmetics ads (111–120)
Shiseido: Shiseido Cosmetics Specialty Store “The answer is at your local cosmetics shop” version
This commercial promotes the idea that there’s a place where people can ask for advice about their beauty concerns—such as makeup techniques, skincare routines, and choosing cosmetics.
It introduces Shiseido specialty cosmetic stores as the place to consult about those worries.
The message encourages viewers to visit local cosmetics shops and seek advice.
While this might have been taken for granted in the past, in today’s world some viewers may realize after watching the commercial, “Oh, I could just go to the store and ask for help.”
SHISEIDO MEN New Ultimune “The Chosen Path” VersionYuki Kawamura, narration: Suzu Hirose
Set to footage of basketball player Yuki Kawamura with narration by Suzu Hirose, this is a commercial for SHISEIDO MEN.
The ad stylishly alternates between scenes of Kawamura training and walking through the city, while telling the story of the path he has taken so far.
The visuals are finished in a chic color palette, making it the kind of spot many men will find themselves watching intently.