A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
When you watch TV or video sites, you often see commercials for cosmetics, don’t you?
Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.
In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.
We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Special feature on Chanel’s latest commercials: the buzzworthy models and their beautiful visual world.
- Menard commercials roundup: from cosmetics to esthetic salon ads
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Cosmetics commercial song. Popular commercial jingle.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- Summary of DEMI Cosmetics commercials. Introducing DEMI DO commercials as well.
- KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
- FANCL commercials: a comprehensive showcase of their cosmetics and supplement ads
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Biore commercials. Also note the star-studded cast.
- NIVEA commercials: A gentle collection of ads introducing skincare products
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
Compilation of cosmetics commercials. Captivating beauty-product ads with stunning visuals (11–20)
Kao Sofina est MAQUIA × est &TEAM HARUA Movie “Meguriai (Chance Encounter)” VersionNEW!HARUA
This commercial expresses est’s strong moisture-retaining power as desert skincare, with &TEAM’s HARUA speaking to viewers with compelling intensity.
By overlaying imagery of a parched desert, it clearly conveys that the product can address even the driest skin.
Not only HARUA’s narration but also his expressions are key points to watch; his gentle smile throughout evokes an image of confidence gained through improved skin quality.
Kanebo KATE Lip Monster × Kamen Rider Fashion Side Story Kamen Rider Ains/Tensho Amane “MIX” EditionNEW!Amane Tensho
This is a commercial that overlays Kate’s Lip Monster with Kamen Rider Ains, emphasizing its stylish finish.
By alternating shots of Amane Tensho and the Rider, and adding bursts of color, it clearly conveys the vivid pigmentation.
Because it shows only visuals set in a unique world, it heightens anticipation for how the product will actually turn out.
KOSÉ Cosmeport SUNCUT 2026 SS “Wear Your Strength.” VersionNEW!HANA
HANA appears in the commercial for KOSÉ’s sunscreen SUNCUT! Against a blue sky backdrop, the members dressed in white show off a cool dance.
The CM features two types—gel and spray—and even shows the members actually using them.
The background music is their song “ALL IN,” released in March 2026.
Many listeners will likely feel fired up by the lyrics that express a determination to keep moving forward.
Vaseline Gluta-Hya Body Lotion “The star is this ‘white jade dewy skin.’” VersionNEW!
This commercial showcases the skin quality you get from using Vaseline’s Gluta-Hya body lotion, as conveyed through the members of STARGLOW.
The key point is the shift from cool expressions to smiles, suggesting that brighter skin leads to more positive emotions.
The song that further highlights the bright atmosphere depicted in the visuals is STARGLOW’s “USOTSUKI.” It gives the impression of dance music with a sense of spatial expansiveness, and when layered with the cool vocals, it evokes an image of a strong, confident stride.
CHANEL「ROUGE ALLURE VELVET LIMITED EDITION」NEW!
This is a commercial introducing CHANEL’s lipstick series titled ROUGE ALLURE VELVET.
It presents the color lineup and the impressions they convey, effectively communicating the shades and overall mood.
Coupled with the stylish use of both monochrome and color, the commercial leaves a very sophisticated impression.
Menard Fairlucent “Let’s begin all-around brightening” editionNEW!Sei Shiraishi
This commercial showcases the translucence delivered by Menard’s Fairlucent through the presence of Sei Shiraishi.
With the catchphrase “All-Around Brightening,” it clearly conveys the realization of radiant skin and the uplifting feeling it brings.
The strong light in the visuals is also a key element, expressing the idea that it supports a skin quality that fosters confidence.
Compilation of cosmetics commercials. Captivating beauty in cosmetic ads (21–30)
Dior Holiday「The Ball of Dreams」Anya Taylor-Joy、Deva Cassel
This commercial, set against a glamorous scene like a party in a castle, powerfully conveys Dior’s core concept of elegance.
With gold as the base and striking lighting effects, the luxurious visuals—along with the performers’ smiles and excitement—clearly communicate the exhilaration Dior evokes.
The song that heightens the opulence of the CM is Florence + The Machine’s “Cosmic Love.” Its gradually intensifying, grand sound is striking, and Florence Welch’s powerful vocals convey a strong will that feels as if it’s driving you forward.