A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
When you watch TV or video sites, you often see commercials for cosmetics, don’t you?
Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.
In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.
We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Special feature on Chanel’s latest commercials: the buzzworthy models and their beautiful visual world.
- Menard commercials roundup: from cosmetics to esthetic salon ads
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Cosmetics commercial song. Popular commercial jingle.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- Summary of DEMI Cosmetics commercials. Introducing DEMI DO commercials as well.
- KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
- FANCL commercials: a comprehensive showcase of their cosmetics and supplement ads
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Biore commercials. Also note the star-studded cast.
- NIVEA commercials: A gentle collection of ads introducing skincare products
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
Compilation of cosmetics commercials. Captivating beauty-product ads with stunning visuals (11–20)
Shiseido HAKU Medicated Whitening Serum Melano Focus IV “The pinnacle of whitening care” editionNEW!Ai Tominaga
Model Ai Tominaga appears in the promo commercial for the HAKU brightening serum.
It highlights the effect of three active ingredients that help prevent dark spots from forming or increasing, and touts its status as the No.
1 bestseller for 21 consecutive years.
Ai Tominaga’s radiant skin and confident expression underscore the serum’s impressive effectiveness.
CHANEL The new N°1 DE CHANEL「Visibly transformed skin after just 7 days」／「A visible new skin effect」
This commercial promotes CHANEL’s new emulsion, N°1 DE CHANEL, by highlighting expressions and explaining its effects.
It discusses which ingredients benefit the skin, and the direct gaze into the camera conveys the finished look.
Distinctive visuals—such as flowers blooming—and shots that showcase the packaging are also key points, projecting confidence in the product.
The video exudes a powerful atmosphere that clearly communicates high efficacy and reassurance.
Cezanne Cosmetics ‘Shadow-Tone Lip Maker’ VersionSara Shida
This is a commercial introducing Cezanne Cosmetics’ Shadow Color Lip Maker.
It promotes a lip liner that adds dimension and a brighter impression when used on top of your usual lipstick.
In the commercial, Ayala Shida is shown actually using the product, and different application variations are introduced.
The product’s features and appeal are explained clearly.
Kanebo KATE “KATE Bouncy Cheek Shadow” editionAyami Nakajo
This commercial showcases the finish you can achieve with KATE’s Bouncy Cheek Shadow through Ayami Nakajo’s look.
She appears in a black outfit, highlighting a makeup style that further accentuates her cool appearance.
Her confident gaze is another key point, expressing how the strength around the eyes can foster a positive mindset.
It also conveys a direction for makeup, suggesting that cheek color plays an important role in enhancing the eyes.
CHANEL New. BLEU DE CHANEL L’EXCLUSIF
This is an introductory commercial for CHANEL’s fragrance, BLEU DE CHANEL L’EXCLUSIF.
It’s a simple video with a close-up of the perfume bottle, but if you look closely, you can see the city skyline reflected in the glass.
It’s a subtle touch, yet in that brief moment, the urban and sophisticated image of the product comes through clearly.
Shiseido PRIOR High-Moisture Whitening Face Powder Emulsion “Peace Without Hiding” version / “Skin Feeling Down” versionNEW!Jun Fubuki, Takako Tokiwa
These are two types of PRIOR commercials featuring Jun Fubuki and Takako Tokiwa.
In the high-moisture whitening milky lotion with face powder effect commercial, it highlights that even without using foundation, you can look beautiful thanks to the lotion’s powder-like effect.
Meanwhile, the medicated Moisture Beauty Lift Gel commercial introduces it as an all-in-one product that provides moisture to skin that tends to lose hydration.
The commercials are memorable for the two actresses’ bright, cheerful smiles.
Compilation of cosmetics commercials. Captivating beauty in cosmetic ads (21–30)
DIOR J’ADORE「THE FILM」Rihanna
This is a commercial featuring Rihanna, who is also active as a singer-songwriter, that embodies Dior’s concept of elegance.
The storyline has Rihanna, initially dressed in black, changing into a luxurious golden outfit; beyond the glamour of the wardrobe, her forward gaze conveys a strong sense of determination.
The song that further elevates the atmosphere of the commercial is Rihanna’s “Love on the Brain.” Released in 2016 and included on the album Anti, it pairs a relaxed tempo with a grand sound and a resounding vocal performance, evoking a powerful feeling of resolve that seems to move toward the future.