A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
When you watch TV or video sites, you often see commercials for cosmetics, don’t you?
Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.
In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.
We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Special feature on Chanel’s latest commercials: the buzzworthy models and their beautiful visual world.
- Menard commercials roundup: from cosmetics to esthetic salon ads
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Cosmetics commercial song. Popular commercial jingle.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- Summary of DEMI Cosmetics commercials. Introducing DEMI DO commercials as well.
- KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
- FANCL commercials: a comprehensive showcase of their cosmetics and supplement ads
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Biore commercials. Also note the star-studded cast.
- NIVEA commercials: A gentle collection of ads introducing skincare products
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
Compilation of cosmetic commercials. Captivating beauty in cosmetic ads (61–70)
Kanebo KATE Jelly Lip Foundation: “Glow that settles in for the whole day.” / Moonlit Jellyfish: “Enduring mystery, an unfading glow.”Ai Mikami
This commercial promotes how Kate’s Moonlit Jelly series will turn out, conveyed through Ai Miyaue’s presence.
The key point is a unique, floating-underwater world that expresses how the product adheres closely to the skin and supports its texture.
Within this calm atmosphere, she shows powerful expressions, suggesting that the makeup leads to confidence.
Dior The New Rouge Dior On Stage
This commercial promotes the beauty of lips using Dior Rouge, with close-up, clearly defined shots as well as scenes on stage.
It conveys that a beauty that inspires confidence is achieved through powerful forward strides and cool expressions when revealing the lips.
Enhancing the cool vibe of the visuals is the track “Guess” by Charli XCX.
It’s dance music with a powerfully resonant beat, and the stylish vocals layered over it create a cool atmosphere.
Kanebo: ‘Cosmetics, embrace TAISHI (great ambition).’Sena Nakajima, Yota Hiiragi, Ginkontyo, Ami Yuasa, GENDAI
This commercial features a moving narration that focuses on the beauty everyone possesses.
Through dynamic scenes of people brimming with vitality and lush nature, Kanebo’s commitment to crafting cosmetics comes through clearly.
The BGM is a choral version of “Kuchibiru yo, Atsuku Kimi wo Katare.” Originally released in 1980 by Machiko Watanabe, the song celebrates radiant women with a focus on the lips.
Fujifilm ASTALIFT Jelly 15th Anniversary: “Firmness Science for Aging Care”
This is a commercial for Astalift Jelly, which proposes anti-aging care focused on skin firmness.
It clearly emphasizes how the active ingredients penetrate the skin and help restore its firmness.
The simple presentation makes the product’s appeal easy to understand and leaves a lasting impression.
KOSÉ ESPRIQUE “Melty Serum Glow Powder” CommercialKeiko Kitagawa
This is a commercial that clearly introduces the features of the Melty Serum Glow Powder, a powder foundation.
It explains that each particle of the powder is coated with serum, and emphasizes that this results in an unprecedentedly smooth texture.
Just by looking at the close-up shots of Keiko Kitagawa’s skin, you can practically feel how effective it is.
Kanebo “KANEBO Vernix Movie” Version
This commercial showcases, with grand visuals, what Kanebo’s skincare line aspires to achieve.
It focuses on vernix caseosa—the substance that envelops a fetus’s skin—and suggests they aimed to recreate the very first skincare a human encounters.
By also speaking to how vernix has always been present throughout human history, the ad conveys a sense of pursuing an ambitious ideal.
Goto Camellia: “Ms. Yoshinaga and Camellia Foam” EditionSayuri Yoshinaga
This commercial depicts Sayuri Yoshinaga using Goto Camellia’s Camellia Yeast Soap, clearly conveying the product’s appeal.
The focus is on how she uses it in her everyday life, highlighting the gentle lather that can be seamlessly incorporated into a daily routine.
As her reflection in the mirror gradually softens into a smile, it also conveys how well the soap hydrates the skin.
The use of a piano arrangement of Yukio Hashi and Sayuri Yoshinaga’s “Itsudemo Yume wo” as the background music further enhances the gentle tone of the visuals.