A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
When you watch TV or video sites, you often see commercials for cosmetics, don’t you?
Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.
In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.
We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Special feature on Chanel’s latest commercials: the buzzworthy models and their beautiful visual world.
- Menard commercials roundup: from cosmetics to esthetic salon ads
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Cosmetics commercial song. Popular commercial jingle.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- Summary of DEMI Cosmetics commercials. Introducing DEMI DO commercials as well.
- KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
- FANCL commercials: a comprehensive showcase of their cosmetics and supplement ads
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Biore commercials. Also note the star-studded cast.
- NIVEA commercials: A gentle collection of ads introducing skincare products
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
Compilation of cosmetics commercials: captivating beauty product ads with stunning visuals (51–60)
CHANEL New. ROUGE NOIR COLLECTION
This is a commercial for CHANEL’s Rouge Noir Collection that promotes the products through the expressions of the people who wear them.
The makeup leaves a strong, bold impression, highlighting powerful looks and smiles, and it clearly conveys a finish that builds confidence.
The mysterious world in which the characters face off and interact like a game of chess is also captivating.
IDA Laboratories CANMAKE “Koisuru Machikado” VersionHanazawa
This commercial introduces a blush through the appearance of Nanoka Hara, who is waiting to meet her boyfriend on Christmas night.
After receiving a message from him saying, “I’ll be a little late,” she nervously applies blush to her cheeks, wishing, “Make me the cutest I’ve ever been today!” The blush’s features are highlighted through this scene.
When the boyfriend character arrives near the end of the commercial, many fans were likely struck right in the heart by Hara’s radiant, beaming smile.
Dr. Ci:Labo “Translucence, Limitless.” VersionMoeka Hoshi
This commercial powerfully expresses the skin benefits of VC100 Essence Lotion EX under the theme “Radiance, Limitless.” It conveys, through glamorous imagery, what’s infused within it and how that leads to visible effects on the skin.
A key point is Moeka Hoshi’s direct gaze at the viewer, which throughout communicates a sense of confidence in her skin.
FANCL Premium Calorie Limit “Having Both Is Luxury!” EditionMitsuki Takahata
This is a promotional commercial for FANCL’s supplement, Premium Calorie Limit.
Actress Mitsuki Takahata appears dining with her senior colleague, and the two of them look blissfully happy as they enjoy their meal.
After they both exclaim, “Delicious!”, Takahata asks, “Did your look change?”—hinting that her senior has slimmed down a bit.
The senior replies, “You too,” noting that Takahata has also lost weight.
It then reveals that both of them are taking Premium Calorie Limit.
The ad clearly conveys that it helps people indulge in eating while gaining weight less easily—making that wishful thinking feel within reach.
Compilation of cosmetic commercials. Captivating beauty in cosmetic ads (61–70)
KOSÉ ONE BY KOSÉ The Wrinkless W – anti-wrinkle serum “Basement Membrane” version / Pore Clear Scrub Wash – face wash “Foam polishing deep into pores” version
This is a commercial that introduces KOSÉ’s facial cleansers and serums, explaining what ingredients they contain and what effects they have.
It uses imagery to show the infused ingredients penetrating the skin and expresses how the skin improves.
Finally, by showing a close-up of the glowing skin achieved with these products, it conveys a clear sense of true skin improvement and the confidence that comes with it.
Nivea-Kao Eucerin “The Birth of the Product” EditionNatsumi Mizuno
This commercial introduces the Eucerin brand, born in Germany, while also highlighting the brand’s dedicated craftsmanship.
It emphasizes how loved Eucerin is around the world and how it works on the skin, conveying a sense of trust.
It also promotes the brand’s unique evolution in Japan, evoking an image of a user-tailored feel and experience.
KOSÉ SEKKISEI: ‘i Bright. More translucent than snow.’Number_i
This song, included on the 2024 release “No.O -ring-,” is a ballad that carries a message of savoring the small happiness close at hand without being greedy—saying that as long as I can be with you, just a handful of happiness is enough.
Alongside those warm lyrics, its mid-tempo progression and the inclusion of brass create a charming, blissful atmosphere.
The song was used in 2025 for SEKKISEI’s commercial “i Bright.
Clearer than snow.” The three members of Number_i also appear, dressed in pure white outfits, and their walk through a snowy landscape leaves a striking impression.