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A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetics commercials: captivating beauty product ads with stunning visuals (51–60)

DHC Medicated Lip Series: “Salon-Grade Moisture”

DHC Medicated Lip Balm Commercial

This commercial introduces DHC’s medicated lip balm as not only easy to incorporate into your daily routine, but also as a product whose effects you can truly feel when you use it.

With close-up shots of well-used lips, it straightforwardly highlights the level of hydration it delivers.

It also showcases the range of medicated lip balm options, giving a reassuring sense that you can choose what suits you best.

It conveys that while caring for your lips, you can also maintain their beauty—communicating its impressive effectiveness.

DHC Color Lip Cream “Plump-Lip” Version / “Choose Your Plump-Lip” VersionNako Yabuki

This commercial features Nako Yabuki using DHC’s tinted lip balms and moisturizing lip creams, showcasing their effects.

The key point is the variety of lip products, which conveys the fun of getting closer to your ideal lips.

They’re introduced with a light, catchy song, further expressing ease of use, enjoyment, and a positive, uplifting feeling.

The compact size is also highlighted, emphasizing how easy they are to incorporate into everyday life.

Shiseido PRIOR Medicated Moisturizing Beauty Lift Gel Adult Roundtable: “Concerns” Edition / “Benefits” Edition / “Product” EditionMiho Nakai

This commercial depicts adults discussing their skin concerns in a roundtable setting, suggesting that PRIOR may help solve those worries.

It also shows how each person’s concern can be addressed by using PRIOR and the positive feelings that await afterward.

The content conveys a positive atmosphere in which concerns are resolved as they chat and laugh together.

Shiseido ELIXIR Retino Power Wrinkle Cream – “Wrinkle-Causing Factors” Edition (Wrinkle-Improvement Cream)Michiko Kichise

Elixir Retino Power Wrinkle Cream #Wrinkle Improvement Cream | Commercial “Cause of Wrinkles” Version, 15 seconds | Shiseido

This is a commercial that uses glamorous visuals to highlight the wrinkle-improving effects included in Elixir’s wrinkle cream.

By showing Michiko Kichise using it, the ad expresses how her complexion improves through her expressions.

It also clearly depicts which ingredients work and how they act, effectively building strong expectations.

Compilation of cosmetic commercials. Captivating beauty in cosmetic ads (61–70)

Kao Primavista: “With the zero-tech concept cushion, enjoy subtly radiant skin that lasts all day.”Kasumi Arimura

Primavista “With the zero-tech concept cushion, a subtly luminous glow that lasts all day.” TV commercial

Featuring Kasumi Arimura as the commercial’s on-screen personality and narrator, this is an ad for a foundation called Glow Cover Cushion.

It highlights the product’s appeal: no special techniques or tricks are needed, and anyone can easily achieve an even, seamless finish.

If you value convenience, this commercial likely piqued your interest.

Imju Dejavu: The birth of a new-sensation eyebrow mascara! Dejavu “Sheer Color Brow” edition

A new kind of brow mascara is here! Dejavu “Sheer Color Brow”

This commercial introduces Dejavu’s eyebrow mascara, Sheer Color Brow, showcasing how it looks when applied.

Set to background music, it straightforwardly highlights the product’s effects, and through earnest expressions and gentle smiles, it also conveys a user experience that builds confidence.

The overall soft, muted tones of the visuals further communicate that it’s easy and approachable to use.

Kanebo KATE Lip Monster “Crystal Pod” EditionAyami Nakajo

KATE Lip Monster Crystal Pod 15-second commercial

This commercial showcases Kate’s Lip Monster Crystal Pod’s beautiful color payoff through the presence of Ayami Nakajo.

Set in a distinctive world where crystals are born and burst, Nakajo’s appearance evokes the lipstick’s bold, powerful hues.

The transition from the crystal motif into scenes that feel underwater also conveys the product’s lip-moisturizing effect, which is a key point.