A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
When you watch TV or video sites, you often see commercials for cosmetics, don’t you?
Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.
In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.
We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Special feature on Chanel’s latest commercials: the buzzworthy models and their beautiful visual world.
- Menard commercials roundup: from cosmetics to esthetic salon ads
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Cosmetics commercial song. Popular commercial jingle.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- Summary of DEMI Cosmetics commercials. Introducing DEMI DO commercials as well.
- KOSE's all-time popular commercial songs: Cosmetics TV commercial tracks [2026]
- FANCL commercials: a comprehensive showcase of their cosmetics and supplement ads
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Summary of Biore commercials. Also note the star-studded cast.
- NIVEA commercials: A gentle collection of ads introducing skincare products
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
Compilation of cosmetics commercials. Cosmetics ads featuring captivating, beautiful visuals (91–100)
POLA B.A 7th Generation “Time Does Not Exist.” / “Firmness Everywhere.”
Through a distinctive worldview where natural landscapes shift one after another, this film conveys the potential of POLA’s B.A Generation 7.
Although it shows only the product’s packaging, pairing it with grand images of nature gives a sense of strong confidence.
The phrase about being unconstrained by the concept of time is also striking, and it genuinely heightens our curiosity about what the product is like.
Shiseido ELIXIR Lift Moist – “Debut” of the high-performance anti-aging lotionMichiko Kichise
This commercial straightforwardly showcases the features of the new Elixir by showing how it’s used.
It follows Michiko Kichise experiencing the effects of Elixir, and her smile conveys a strong sense of efficacy.
The overall bright visuals also communicate how its benefits can make everyday life more positive.
Shiseido d Program: The evolved high-performance base lotion — “Brimming from Within” editionSuzu Hirose
This commercial gently highlights the vision behind Shiseido’s d program and how it has evolved.
It conveys the brand’s pursuit of what can be done for sensitive skin, and how it has achieved protection and hydration, through scenes of the laboratory and the people who use the products.
Suzu Hirose’s soft expressions also clearly convey the comfortable, effective feel of the formula.
Dr.Ci:Labo “Clinic in Your Hands – Skincare born in clinics, in your own hands.” ChapterMoeka Hoshi
This Dr.
Ci:Labo commercial opens with a striking scene in a white-themed space, where Moeka Hoshi emerges from a multitude of hands.
It puts the brand’s credibility as a clinic-inspired skincare line front and center, emphasizing its ability to draw out the skin’s natural beauty.
The many hands symbolize professional expertise and knowledge, conveying the message that you can receive that support with your own hands and apply it in your daily life.
Through Hoshi’s serene expression and the commercial’s clear, translucent aesthetic, viewers naturally feel a sense of reassurance and anticipation as the skin becomes more refined.
By approaching from both scientific grounding and sensibility, the CM makes skincare feel more accessible.
Saishunkan Pharmaceutical – Domohorn Wrinkle: “For Those Who Haven’t Tried It Yet” (version)Narration: Kikunosuke Onoe
This commercial is aimed at people who have never used Domohorn Wrinkle, and it clearly highlights how widely it’s supported.
It conveys the product’s appeal with concrete data—how many people use it and what the retention rate is.
Through the image of a woman with a gentle expression, it also depicts everyday beauty and the subtle sense of uplift that comes with it.
The narration by Kikunoshin Onoe is another key point; his gentle yet straightforward delivery gives the impression that the product is easy to use.
KOSÉ ONE BY KOSÉ Serum Veil Deep Repair: ‘Plump, densely hydrated skin’ editionKeiko Kitagawa
In the introductory commercial for the Serum Veil Deep Repair pre-essence, its powerful moisturizing capability is highlighted.
It presents the product’s moisture-improving effect, stating that using it helps the skin generate its own hydration.
The confident expression of Keiko Kitagawa shown at the end of the commercial also suggests the product’s high effectiveness.
KOSÉ ESPRIQUE “Melty Serum Glow Powder” CommercialKeiko Kitagawa
This is a commercial that clearly introduces the features of the Melty Serum Glow Powder, a powder foundation.
It explains that each particle of the powder is coated with serum, and emphasizes that this results in an unprecedentedly smooth texture.
Just by looking at the close-up shots of Keiko Kitagawa’s skin, you can practically feel how effective it is.