Lovely commercial jingle

A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or video sites, you often see commercials for cosmetics, don’t you?

Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.

In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.

We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.

Compilation of cosmetic commercials. Captivating beauty in visually stunning cosmetics ads (111–120)

Shiseido: Shiseido Cosmetics Specialty Store “The answer is at your local cosmetics shop” version

The answer is at your city’s cosmetics shop | Shiseido cosmetics specialty store | Shiseido

This commercial promotes the idea that there’s a place where people can ask for advice about their beauty concerns—such as makeup techniques, skincare routines, and choosing cosmetics.

It introduces Shiseido specialty cosmetic stores as the place to consult about those worries.

The message encourages viewers to visit local cosmetics shops and seek advice.

While this might have been taken for granted in the past, in today’s world some viewers may realize after watching the commercial, “Oh, I could just go to the store and ask for help.”

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SHISEIDO MEN New Ultimune “The Chosen Path” VersionYuki Kawamura, narration: Suzu Hirose

SHISEIDO MEN New Ultimune 'The Chosen Path' Version 30 Seconds | Shiseido

Set to footage of basketball player Yuki Kawamura with narration by Suzu Hirose, this is a commercial for SHISEIDO MEN.

The ad stylishly alternates between scenes of Kawamura training and walking through the city, while telling the story of the path he has taken so far.

The visuals are finished in a chic color palette, making it the kind of spot many men will find themselves watching intently.

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SK-II “Mei Nagano: Unexpected Clarity!” EditionMei Nagano

SK-II × Mei Nagano: Unexpectedly Radiant Clarity!

Dressed in a simple red outfit, Mei Nagano introduces the Pitera Hero Set.

Perhaps because the theme is “translucence,” it’s a straightforward commercial that naturally draws your eyes to the skin.

As Nagano twirls around, she shows off her radiant complexion.

Many women would likely find themselves admiring this glossy, translucent skin.

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FANCL Mild Cleansing Oil “Cleansing That Changes Your Bare Skin” (Commercial)Mitsuki Takahata

Mild Cleansing Oil TV commercial — Mitsuki Takahata, “A cleansing that changes your bare skin,” 15 seconds (Everyday moments of quiet wonder, always.).

This commercial for FANCL’s Mild Cleansing Oil promotes it as a cleanser that contributes to better skincare.

It shows Mitsuki Takahata using the product every day, highlighting how her skin gradually changes to convey the product’s feel and effectiveness.

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KOSÉ MAKE KEEP “Sunscreen is here too!” EditionNogizaka46

Nogizaka46 × KOSÉ MAKE KEEP “Sunscreen Is Here, Too!” Version – 15 seconds

Starting with a narration about how idols often find themselves in situations where their makeup easily smudges—whether from sweat, tears, or getting wet during shoots—this is a commercial for a makeup-setting mist that prevents makeup from wearing off, as well as a sunscreen.

It features members of Nogizaka46 wholeheartedly devoted to their idol activities.

The background music is their 2024 release Cheat Day.

It captures a carefree summer vibe, and combined with its refreshing melody, it’s a song that lifts your spirits as you listen.

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Shiseido ELIXIR Day Care Revolution #Adult UV Emulsion “New Adult Whitening UV Emulsion” VersionYuriko Ishida

Elixir Day Care Revolution #Adult UV Emulsion | TV Commercial “New Adult Whitening UV Emulsion” 15s | Shiseido

This commercial showcases how the adult brightening UV emulsion from Elixir has evolved, using Yuriko Ishida’s presence to convey the message.

The overall bright visuals evoke beauty even under strong UV rays, and her smile clearly communicates confidence in the finish.

With its gentle focus on facial expressions and skin, it leaves the impression that the product is easy and approachable to use.

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SK-II “Every morning, your bare skin becomes your ideal foundation. Limited-quantity Mother’s Day Gift Set”Haruka Ayase

Every morning, bare skin becomes your ideal foundation. Limited-quantity Mother's Day gift set.

This commercial highlights the power of SK-II’s Pitera Essence and conveys that it brings you closer to your ideal skin.

It delivers three benefits—pre-serum (booster), toner, and essence—suggesting it leads to beautifully bare, ideal skin, as shown through Haruka Ayase’s appearance.

Her gentle smile is also a key point, reflecting the idea that when your bare skin improves, you feel more positive.

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