Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials. A roundup of popular commercials from each brand (1–10)
KOSE Cosmeport BIOLISS 2026 SS “The secret is flower nectar.”Kanna Hashimoto
This is a commercial where Kanna Hashimoto introduces the appeal of Bioliss.
It emphasizes that the flower nectar ingredients provide moisture to the hair, and she shows off beautifully glossy hair.
The background is filled with flowers, creating a botanical atmosphere that evokes the shampoo’s packaging.
Shiseido TSUBAKI “Glamorous Hair” Version
“You’re Beautiful” also pairs well with the “beauty” of shampoo.
It’s the signature classic of British singer-songwriter James Blunt and was used as the Shiseido TSUBAKI commercial song from 2011 to 2012.
The track was included on his 2004 debut album Back to Bedlam and released as a single the following year.
Its globally popular, highly permeating melody and wistful worldview gradually soak in.
Perhaps it even reflects the invisible inner self.
That kind of inward-facing beauty overlaps here as well.
Kao SUCCESS Hair Manager Yuno Nagao-chan “Recommended by a friend” version / “Helmet marks” version / “Brothers start together” version / “Hair goes flat in the evening” version / “Noticing after seeing a photo” version / “Features” versionYuno Nagao
In this series of commercials, Yuno Nagao appears with the title of Hair Manager, saying she will watch over everyone’s hair.
Nagao visits men who are struggling with hair concerns and accepts each of their worries.
And what she recommends is Success.
The line “Start before it starts to bother you!” feels like the perfect nudge to give it a try, doesn’t it?
Shampoo commercials. A roundup of popular commercials from each brand (11–20).
Kao MEMEME Smooth Boost Series “with MEOVV” EditionMEOVV
This is a commercial introducing MEMEME’s shampoo and treatment featuring the Korean girl group MEOVV.
It highlights the strength of achieving moisturized, glossy hair even if it’s been colored or heat-styled.
The ad has a cool vibe, almost like one of their music videos.
Stephen Knoll: “How you look the next morning is decided the day before.”Jin Akanishi
This commercial highlights Stephen Knoll’s hair-repairing power by showcasing results the morning after use.
It conveys that using it the day before allows the ingredients to deeply penetrate the hair, repairing damage and transforming it into beautiful hair.
With Jin Akanishi gently narrating the benefits, the content also evokes an image of a gentle, pleasant user experience.
LUX ‘Straight & Beauty: Live Straight’ Edition
The song used in the LUX commercial is Hatsune Miku’s “Mirai Jokyoku” (Future Overture).
Remarkably, Hatsune Miku herself appears in the ad to introduce the product.
This track is the theme song for Hatsune Miku’s solo full-orchestra concert, the “Hatsune Miku Symphony Concert,” with the Tokyo Philharmonic Orchestra joining the performance.
In the commercial, the original song and lyrics are adapted to match the imagery.
The sparkling, glamorous orchestral sound evokes the image of hair made beautiful by the shampoo! Don’t miss the intricate vocal phrasing that only the Vocaloid Hatsune Miku can deliver!
Kracie Dear Beauté HIMAWARI Bloom Doll “For honest hair, every day.”Wakana Matsumoto
This commercial promotes the charm of Dear Beauté HIMAWARI’s Bloom Doll through narration by Wakana Matsumoto.
With a bright atmosphere centered on yellow and white, it conveys the importance of hair care and the positive emotional change it brings.
The song that accentuates the positive, sunny mood depicted in the visuals is Aimyon’s “Her Blue Sky.” Acoustic guitar, strings, and band sounds layer vibrantly, and that liveliness expresses a refreshing feeling and positive emotions.