Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials. A roundup of popular commercials from each brand (1–10)
Sorule “The hair you want, whenever you want it” versionNEW!JO1
This is a commercial that highlights the appeal of Sorule, a self-care brand that creates the ideal hair through softness, using visuals with a gentle atmosphere.
Set against a mainly pink background, it features JO1 members floating, evoking the image of soft hair after use.
The song that further accentuates the refreshing feel of the visuals is JO1’s “Breezy Love.” A strong beat that suggests dance overlaps with calm vocals, creating a tender, gentle worldview.
anummy “Surely, Maybe” EditionHokuto Matsumura
This is a commercial that portrays anummy’s hair care—also helpful when growing out your hair—through the everyday experiences of Hokuto Matsumura.
The key scenes show people being drawn in by the sight of beautiful hair, clearly conveying the message of hair care that maintains beauty.
With visuals like a gentle breeze blowing through and hair swaying in response, the ad effectively highlights the beauty of the hair.
Shiseido TSUBAKI “Glamorous Hair” Version
“You’re Beautiful” also pairs well with the “beauty” of shampoo.
It’s the signature classic of British singer-songwriter James Blunt and was used as the Shiseido TSUBAKI commercial song from 2011 to 2012.
The track was included on his 2004 debut album Back to Bedlam and released as a single the following year.
Its globally popular, highly permeating melody and wistful worldview gradually soak in.
Perhaps it even reflects the invisible inner self.
That kind of inward-facing beauty overlaps here as well.
Shampoo commercials. A roundup of popular commercials from each brand (11–20).
LUX ‘Straight & Beauty: Live Straight’ Edition
The song used in the LUX commercial is Hatsune Miku’s “Mirai Jokyoku” (Future Overture).
Remarkably, Hatsune Miku herself appears in the ad to introduce the product.
This track is the theme song for Hatsune Miku’s solo full-orchestra concert, the “Hatsune Miku Symphony Concert,” with the Tokyo Philharmonic Orchestra joining the performance.
In the commercial, the original song and lyrics are adapted to match the imagery.
The sparkling, glamorous orchestral sound evokes the image of hair made beautiful by the shampoo! Don’t miss the intricate vocal phrasing that only the Vocaloid Hatsune Miku can deliver!
Essential THE BEAUTY “Hair Texture Beauty Series: Declaration” Version
Yama, whose activities as a singer have drawn widespread attention and propelled them into the spotlight, continues to make waves by performing with their face concealed and with a gender-neutral singing voice.
Yama’s song “Sekai wa Utsukushii Hazu Nanda” has been selected as the CM song for Essential THE BEAUTY’s “Hair Texture Beauty Series Declaration.” It’s a grand track that evokes a sense of hope for what lies ahead.
You’ll likely hear more of Yama’s work in everyday life going forward, so keep an eye out!
Kracie Ichikami “Leave only the fragrance, and move forward.”HANA
This is a commercial for Ichikami featuring members of HANA dressed in costumes inspired by traditional Japanese clothing.
The narration conveys a positive, driving message about facing forward and moving ahead with strength—yet leaving only the fragrance of their hair behind—and it also clearly highlights the shampoo’s appeal.
The BGM uses “Bloom,” a song about moving forward in one’s own way.
I think many fans will be touched by the message that feels so true to who they are.
Ichikami: “Happy every time you use it” edition
In the Ichikami commercial featuring Haruna Kawaguchi, the product is introduced to the rhythm of the famous intro to “BE MY BABY.” The song is by COMPLEX, a duo consisting of singer Koji Kikkawa and guitarist Tomoyasu Hotei.
Although it was released in 1989, many people may have heard it through the Ichikami commercial and other media.
From the first verse onward, Koji Kikkawa’s beautiful vibrato is on full display.
It’s a powerful, masculine track.