Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials. A roundup of popular commercials from each brand (1–10)
P&G Pantene 2006 commercialYui Aragaki
This commercial, which aired in 2008, features Yui Aragaki riding a bicycle through a town on a hill overlooking the sea.
It highlights how the inclusion of jojoba oil leaves hair with a glossy finish, as if treated with an oil treatment.
In the latter half of the commercial, there’s a scene where Aragaki lets down her previously tied hair, with a close-up emphasizing its silky smoothness.
The background music used is Mariya Takeuchi’s “Shiawase no Sagashikata” (How to Find Happiness).
Released in 1993, the song was previously featured in an AGF commercial and was also chosen as the theme song for the film “Someday, Some Time… Forever.” The lyrics depict happy moments found in everyday life, making it a song that prompts listeners to notice the happiness around them.
LUX ‘Straight & Beauty: Live Straight’ Edition
The song used in the LUX commercial is Hatsune Miku’s “Mirai Jokyoku” (Future Overture).
Remarkably, Hatsune Miku herself appears in the ad to introduce the product.
This track is the theme song for Hatsune Miku’s solo full-orchestra concert, the “Hatsune Miku Symphony Concert,” with the Tokyo Philharmonic Orchestra joining the performance.
In the commercial, the original song and lyrics are adapted to match the imagery.
The sparkling, glamorous orchestral sound evokes the image of hair made beautiful by the shampoo! Don’t miss the intricate vocal phrasing that only the Vocaloid Hatsune Miku can deliver!
Kao Merit “Happiness” Version
This is a Meritto commercial featuring illustrations drawn with a soft touch that leave a strong impression.
The footage depicts the wonderful days of a parent and child, and just watching it warms your heart.
The tagline, “Family, Love, and Meritto,” is lovely as well, highlighting that it’s a perfect shampoo for households raising children.
Shampoo commercials. A roundup of popular commercials from each brand (11–20).
Essential THE BEAUTY “Hair Texture Beauty Series: Declaration” Version
Yama, whose activities as a singer have drawn widespread attention and propelled them into the spotlight, continues to make waves by performing with their face concealed and with a gender-neutral singing voice.
Yama’s song “Sekai wa Utsukushii Hazu Nanda” has been selected as the CM song for Essential THE BEAUTY’s “Hair Texture Beauty Series Declaration.” It’s a grand track that evokes a sense of hope for what lies ahead.
You’ll likely hear more of Yama’s work in everyday life going forward, so keep an eye out!
Ichikami: “Happy every time you use it” edition
In the Ichikami commercial featuring Haruna Kawaguchi, the product is introduced to the rhythm of the famous intro to “BE MY BABY.” The song is by COMPLEX, a duo consisting of singer Koji Kikkawa and guitarist Tomoyasu Hotei.
Although it was released in 1989, many people may have heard it through the Ichikami commercial and other media.
From the first verse onward, Koji Kikkawa’s beautiful vibrato is on full display.
It’s a powerful, masculine track.
Ichikami: “Open the front door and shampoo right away” version
The Ichikami commercial featuring Haruna Kawaguchi’s lively performance is striking.
For a shampoo ad, it’s unusually impactful and comical.
The song used in the Ichikami CM is “Awa Our Music” by the band Yabai T-Shirts Yasan, also known as “Yaba-T.” Up to the pre-chorus it has a heavy metal vibe, but the chorus turns comical and approachable, making the dynamics alone fun to listen to.
With wordplay and a playful spirit throughout, it’s a track brimming with creativity.
Getting into Yaba-T’s world through this CM song is definitely an option.
P&G Pantene ‘Secret Treatment Experiment’ VersionKazunari Ninomiya
This commercial showcases how Pantene’s treatment feels to use, set in a hair salon.
Pantene is secretly used in the salon, and we check what reactions people have without knowing it’s Pantene.
Mr.
Ninomiya appears before those who express their delight, and their astonished reactions upon learning it’s Pantene convey the high quality of the product.
