Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials. A roundup of popular commercials from each brand (21–30)
Kao Essential: “What kind of hair should I live with starting tomorrow?” (campaign/spot)Noa Kato, Yua Tsutsui, Ayano Masuda, Kisara Matsumura
This commercial features four active high school model TikTokers—Noa Kato, Yua Tsutsui, Ayano Masuda, and Kisara Matsumura—and portrays scenes of youth.
Their hair flows beautifully with various movements and the sweeping wind, effectively highlighting Essential’s benefits that support youthful days through that expression.
Further accentuating the fresh air of youth depicted in the visuals is the song “Sekai wa Utsukushii Hazu Nanda” by yama.
With a grand, bright sound and powerfully resonant strings, the vocals build strength toward the chorus, conveying the vigor of sprinting through youth.
Wonjungyo Hair “Wonjungyo Haircare Line Debut” EditionSho Hirano
This commercial features Shiyoh Hirano dressed in a pure white suit, introducing the Wongjongyo Hair shampoo.
It highlights the product’s appeal by claiming it “adds shine to your hair.” Hirano’s natural hairstyle in the video also accentuates the hair’s luster.
Shampoo commercials. A roundup of popular commercials from each brand (31–40)
Kao Merit “The Day I Cooked for the First Time”
Titled “The Day I Cooked for the First Time,” this commercial depicts, in softly drawn illustrations, a child taking on the challenge of cooking with their mother for the very first time.
Watching it likely brought back memories of your own first attempt at cooking.
The series features its signature touch: children’s voices singing ‘Koufukuron’ (A Theory of Happiness).
The original song was Shiina Ringo’s debut single, released in 1998.
Its lyrics—chronicling the earnest struggle to protect someone precious—are captivating, and many people were moved by them at the time of release and continue to be moved even now.
Kao Merit PYUAN “Collaboration” VersionAyami Nakajo
This commercial features Ayami Nakajo showcasing the glamorous appeal of Kao’s Merit PYUAN within a bright, uplifting world.
It highlights the newly redesigned bottles, and her radiant, sparkling smile layered over the colorful bottle lineup conveys a strong sense of fun.
Further emphasizing this cheerful atmosphere is Rei Yasuda’s song “over and over.” The blend of light, airy guitar tones and her resonant vocals delivers a refreshing feel.
The strong rhythm is also striking, giving the song a positive emotion—like taking confident steps forward.
NatureLab MARO17 “Let’s nail it from the crown.”
This is a commercial that promotes MARO17—a brand that offers NatureLab’s shampoos and body soaps—through stylish animation.
It tells a story centered on Tetsu, a private detective, building anticipation for how the narrative will unfold from here.
You can really feel the passion behind the fact that the animation was created specifically for this CM.
Further elevating the stylish atmosphere of the animation is the track “Closed Archive” by Tokyo Ska Paradise Orchestra.
Featuring TK from Ling tosite sigure as a guest, it adds an unusual edge to the light, skanking ska.
You can sense a forceful, trailblazing energy not only in the sound but also in the vocals.
Kao Merit 1988Yuriko Ishida
This commercial promotes the benefits of achieving fresh, beautiful hair through the presence of Yuriko Ishida.
The way the product thoroughly removes dirt and transforms hair to a radiant shine comes across clearly in the shopping scene, where her hair gleams.
The refreshing atmosphere of her smiling and letting her hair flow is accentuated by the song from Circus.
The overall emphasis on smiling is also an important point, giving the impression that positive emotions are being expressed.
Kao Merit PYUAN “Keeps Going into the Evening” VersionAyami Nakajo
This commercial conveys, through Ayami Nakajo’s movements and narration, that using Merit Pyuan keeps your hair beautiful for a long time.
She cheerfully shares an experience of feeling at ease when someone touched her hair because it had stayed well-maintained.
The music by Masakatsu Takagi further highlights these fond memories depicted on screen.
With a bright, march-like feel, the track exudes a sense of confidence, as if moving forward with strong, determined steps.