Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials. A roundup of popular commercials from each brand (21–30)
P&G Pantene 2006 commercialYui Aragaki
This commercial, which aired in 2008, features Yui Aragaki riding a bicycle through a town on a hill overlooking the sea.
It highlights how the inclusion of jojoba oil leaves hair with a glossy finish, as if treated with an oil treatment.
In the latter half of the commercial, there’s a scene where Aragaki lets down her previously tied hair, with a close-up emphasizing its silky smoothness.
The background music used is Mariya Takeuchi’s “Shiawase no Sagashikata” (How to Find Happiness).
Released in 1993, the song was previously featured in an AGF commercial and was also chosen as the theme song for the film “Someday, Some Time… Forever.” The lyrics depict happy moments found in everyday life, making it a song that prompts listeners to notice the happiness around them.
Kracie Dear Beauté HIMAWARI Bloom Doll “Birth” Version / “Nice to meet you every day” Version / “A Person Like a Sunflower” VersionWakana Matsumoto
In keeping with the product name, Wakana Matsumoto appears holding a bouquet of sunflowers.
In the commercial introducing the newly released shampoo, Bloom Doll, her expressions as she speaks directly to the camera are particularly striking.
The background music is Aimyon’s 2019 song “A Person Who Knows the Blue of the Sky.” It’s a perfect match for the product’s refreshing image—a straightforward, invigorating track with irresistibly fresh appeal.
Shampoo commercials. A roundup of popular commercials from each brand (31–40)
Kose Cosmeport Je l’aime “Je l’aime of Memory” VersionMinami Hamabe
Set in a flower field, this commercial features Minami Hamabe introducing the appeal of Je l’aime shampoo and treatment.
It highlights the product’s strengths—fragrance, moisture, and a silky-smooth feel—alongside visuals of glossy hair.
Blending in nostalgic, film-like shots, the ad leaves a striking impression.
P&G Pantene: “Worried your color fades too fast?” (Commercial)Kazunari Ninomiya
This commercial gently conveys that Pantene can solve the problem of hair color fading quickly.
In Kazunari Ninomiya’s warm tone, he tells us that Pantene helps prevent color from washing out.
The sight of users’ hair flowing beautifully is also striking, giving a clear sense that it helps maintain the hair’s beauty.
NatureLab LAVONS “Green Heaven” versionYuta Tamamori
This commercial showcases what LAVONS Green Heaven smells like through Hiroshi Tamamori’s narration and expressions.
The lush, greenery-filled world is another key point, and his gentle smile in that setting conveys a calming scent.
From the BGM to the visual tone, the overall atmosphere is serene, strongly expressing a sense of relaxation.
&be HAIR Damage Care Debut: “Daisuke Sakuma (be in rhythm, be free, be you)” version / “Haruna Kawaguchi (be still, be strong, be you)” versionDaisuke Sakuma, Haruna Kawaguchi
This is a commercial introducing &be’s Damage Care, which keeps your hair well cared for and leaves it finished without worrying about damage or frizz.
Daisuke Sakuma and Haruna Kawaguchi demonstrate how it feels to use, expressing smoothness and beauty through gestures like running their fingers through their hair and fanning it out.
Their confident smiles also convey a strong sense of reassurance and trust.
Kao Essential The Beauty “Hair Texture Beauty Series Declaration” VersionAlice Hirose
This commercial promotes the idea that using Essential gives you smooth hair that feels beautiful to the touch.
It depicts Alice Hirose touching her own hair, and her smile conveys the exhilaration of having beautiful hair.
The song that further highlights the bright, uplifting atmosphere shown in the visuals is yama’s “The World Ought to Be Beautiful.” With its striking string arrangements, the song’s grand sound strongly conveys a forward-looking attitude and a clear, radiant feeling.