Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials. A roundup of popular commercials from each manufacturer (41–50)
Sorule ‘NEW DISCOVER with Sorule’ VersionJO1
This commercial features JO1, the brand ambassadors, coolly showcasing the appeal of products from the haircare brand Solre.
Incorporating dance moves that freeze in place, along with serious expressions, it conveys how haircare can lead to confidence.
Further elevating the cool atmosphere depicted in the visuals is “Aqua,” a song written around the brand’s concept.
Its distinctive, floating sound—said to evoke the sensation of diving into water—is striking, and together with introspective lyrics, it powerfully delivers the message.
P&G Pantene: “Leave your morning hair to us.” / “Worried your color fades too quickly?”Kazunari Ninomiya
This commercial shows that using Pantene keeps your hair supple until morning and helps your color last longer.
Kazunari Ninomiya appears as a stylist recommending Pantene, and the gentle way he speaks conveys a sense of reassurance about the brand.
It also features people touching their own hair, clearly showing what the final result looks like—another key point of the ad.
ma & me Latte ‘Rinse-in’ Edition
The shampoo “ma&me Latte” can be used by moms and daughters together.
In the commercial featuring an adorable mother and child, Roy Orbison’s classic ‘Oh, Pretty Woman’ is used.
But it’s not sung by Roy Orbison; the vocalist is Soren Bryce, an electronic indie-pop musician from Texas.
In contrast to the lively feel of the original, her soft, soothing vocals and melody perfectly match the latte-colored commercial and leave a strong impression.
With this gentle melody as your backdrop, using this shampoo will surely make both mother and daughter into lovely ladies!
Kracie Ichikami: ‘Mei Nagano’s Hair’ / ‘Moisturizing’ / ‘Thanks to Ichikami’Mei Nagano, Nao
It’s a commercial structured around actress Nao holding a camera and interviewing Mei Nagano.
In the “Mei Nagano’s Hair” segment, she looks back on her teens and talks about what she’s mindful of now in her twenties.
In the “Moisture” segment, she discusses how she takes care to keep her hair moisturized every day, and in the “Thanks to Ichikami” segment, she says that even with repeated coloring, she’s able to maintain beautiful hair thanks to Ichikami.
The ad has a warm atmosphere that offers a glimpse of the close relationship between Nao and Mei.
Kao Merit PYUAN “Odor Cleanse” VersionAyami Nakajo
This is a commercial that announces the launch of Kao’s haircare brand, PYUAN, while also conveying the benefits it offers.
It shows Ayami Nakajo struggling with hair concerns, then depicts how using PYUAN eliminates dirt and odors.
With her bright expression and the introduction of the colorful bottles, the ad emphasizes not only effectiveness but also a sense of style.
Kao Merit “Dirty Parent and Child: Spring” EditionYuto Nagatomo, Airi Taira
This commercial portrays the family of Yuto Nagatomo and Airi Taira with their children, conveying how Merit fits seamlessly into everyday life.
It highlights how dirt picked up outside can be taken care of with Merit, and how a thorough, refreshing wash can also lift your mood.
Their gentle smiles suggest both the product’s gentleness on the skin and how it supports daily living.
Kao Merit THE MILD “Conditioner Is Also Foam” VersionYoshida Yō / Yoshida You, Ishikawa Karin
This commercial portrays the surprise and excitement of discovering that Merit The Mild’s conditioner also comes out as foam.
Yoshida Yō, Ishikawa Karin, and Rei use the foaming conditioner and cheerfully share what they felt.
With everyone smiling and their words staying positive, the fresh backdrop reinforces the message, effectively highlighting the happiness that comes from its impressive effectiveness.