Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials. A roundup of popular commercials from each manufacturer (41–50)
Wonjungyo Hair “Wonjungyo Haircare Line Debut” EditionSho Hirano
This commercial features Shiyoh Hirano dressed in a pure white suit, introducing the Wongjongyo Hair shampoo.
It highlights the product’s appeal by claiming it “adds shine to your hair.” Hirano’s natural hairstyle in the video also accentuates the hair’s luster.
Kao Merit PYUAN “Odor Cleanse” VersionAyami Nakajo
This is a commercial that announces the launch of Kao’s haircare brand, PYUAN, while also conveying the benefits it offers.
It shows Ayami Nakajo struggling with hair concerns, then depicts how using PYUAN eliminates dirt and odors.
With her bright expression and the introduction of the colorful bottles, the ad emphasizes not only effectiveness but also a sense of style.
Kao Merit “Dirty Parent and Child: Spring” EditionYuto Nagatomo, Airi Taira
This commercial portrays the family of Yuto Nagatomo and Airi Taira with their children, conveying how Merit fits seamlessly into everyday life.
It highlights how dirt picked up outside can be taken care of with Merit, and how a thorough, refreshing wash can also lift your mood.
Their gentle smiles suggest both the product’s gentleness on the skin and how it supports daily living.
Kao Merit: “Our family uses Merit. Gentle strokes for spring.”Shunsuke Kazama, Kumiko Aso, Miyazon
It addresses the fact that even with adorable children, there are times when odor becomes a concern and parents worry about whether they’re washing properly.
With Merit, it’s gentle on the scalp and can clean thoroughly even with a light touch—something that’s also conveyed through the expressions of Shunsuke Kazama and Kumiko Aso.
The parents’ concerns are further expressed through Miyazon’s original song performed as a piano-and-vocal piece.
His bright singing voice, which matches the light, airy piano tones, is striking and conveys a positive feeling, as if those worries are being resolved.
Kao Merit 1988Yuriko Ishida
This commercial promotes the benefits of achieving fresh, beautiful hair through the presence of Yuriko Ishida.
The way the product thoroughly removes dirt and transforms hair to a radiant shine comes across clearly in the shopping scene, where her hair gleams.
The refreshing atmosphere of her smiling and letting her hair flow is accentuated by the song from Circus.
The overall emphasis on smiling is also an important point, giving the impression that positive emotions are being expressed.
I-ne YOLU Renewal: New Nighttime Beauty Shampoo “On Sale April 1” Version / “Wraps You in Moisture All Night” Version
This commercial introduces the renewed nighttime beauty shampoo YOLU and reiterates the benefits it contains.
Because it’s presented with darker visuals that evoke the night, it conveys a unique floating sensation—like the moment just before falling asleep.
Overlapping with this gentle worldview, it leaves the impression that the product will gently envelop your hair.
TSUBAKI
“Dear WOMAN,” which was used as the commercial song for Shiseido’s TSUBAKI, brings back memories of those ads featuring a wide range of actresses like Karina, Ryoko Hirosue, and Yuko Takeuchi.
Released in 2006 by the national pop group SMAP, it’s a wonderfully positive song filled with messages of gratitude and support for women in Japan.
With lyrics by Tetsuro Aso—who also worked on CHEMISTRY’s classics like “PIECES OF A DREAM”—its upbeat melody and warm vocals are energizing.
True to SMAP’s style, it leaves you feeling cheerful and uplifted.
