Lovely commercial jingle

Shampoo commercials: A roundup of popular products’ ads from each manufacturer

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.

And the fact that there are so many shampoos means there are just as many commercials being aired!

In this article, we’ll introduce a whole range of shampoo commercials all at once.

Commercials for products developed for specific genders and age groups are directed to match each target audience.

It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.

Shampoo commercials: A roundup of popular ads from each brand (51–60)

Kao Men’s Biore ONE “Wash Your Whole Body & Smells Great” Version

Kao Men's Biore Men's Biore ONE All-in-One Body Wash + Nice Fragrance Commercial

This is the Kao Men’s Biore ONE commercial, “Washes Your Whole Body & Smells Great,” featuring the cute characters drawn by illustrator Seiji Matsumoto.

Amazingly, this smart product lets you wash your hair, face, and body all with just one bottle.

The animation is clear and easy to understand, too.

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Himawari: “Two Sunflowers” Chapter

Kracie Himawari commercial: “Two Sunflowers” and “Blue Sunflower” starring Machiko Ono

The commercial for “himawari,” featuring Machiko Ono standing amid a field of sunflowers in full bloom, leaves a striking impression.

Adding even more color to that refreshing ad is its bright melody: “Cielito Lindo,” a song that has been sung in Mexico since long ago.

It’s often sung to cheer on the Mexican team at sporting events like the FIFA World Cup.

In the title, “cielito” means something lovely and “lindo” means beautiful, and the song expresses an overflowing, tender first love for a woman with beautiful black hair.

With “himawari,” you might just catch the eye of a charming gentleman—just like in the song!

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ma & me Latte ‘Rinse-in’ Edition

Rinse-in Version, 15 seconds

The shampoo “ma&me Latte” can be used by moms and daughters together.

In the commercial featuring an adorable mother and child, Roy Orbison’s classic ‘Oh, Pretty Woman’ is used.

But it’s not sung by Roy Orbison; the vocalist is Soren Bryce, an electronic indie-pop musician from Texas.

In contrast to the lively feel of the original, her soft, soothing vocals and melody perfectly match the latte-colored commercial and leave a strong impression.

With this gentle melody as your backdrop, using this shampoo will surely make both mother and daughter into lovely ladies!

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h&s DJ★SHAMPOO “Summer” EditionPekopa

h&s (H and S) DJ★SHAMPOO Summer Men’s Version 15-Second Edition

This is a commercial where the duo Pekopa introduces h&s shampoo that solves scalp concerns, in the style of a radio show.

As DJ★Shampoo, they respond to viewers’ scalp-related worries, and their dynamic, signature movements evoke the shampoo’s powerful cleansing ability.

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Shampoo commercials. A compilation of commercials for popular products from each manufacturer (61–70)

NatureLab MARO: ‘This man is doing it.’ (version)Daiki Tsuneta

MARO Official Commercial: 'This Man Is Doing It.' 30-Second Version

This is a commercial for MARO shampoo, which is said to have a hair volumizing effect.

Daiki Tsuneta from King Gnu appears in it and is suspected by a police officer of something.

In response to the officer’s question, “You’re doing it, right?”, Tsuneta stubbornly replies, “I’m not.” In fact, he was being asked whether he uses MARO’s 3D Volume Up Shampoo.

And the reason for the suspicion lay in the photo on his driver’s license.

It’s a commercial with a well-crafted, immersive world that’s quite entertaining, so be sure to watch the full version.

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Kao Merit THE MILD “Everyone Feels Good” VersionHidetoshi Nishijima

Hidetoshi Nishijima talks about family cleanliness: “Becoming clean means thinking of each other now.” New Kao ‘Merit’ commercial

This commercial conveys, through Hidetoshi Nishijima’s narration, that by using Merit, you can gently support your family’s cleanliness.

Nishijima’s soft-spoken voice and the smiling faces of the family on screen communicate everyone’s thoughtfulness.

It also highlights how, within that gentleness, you can truly feel the effectiveness—such as its mildly acidic formula and dust shield—another key point to note.

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Kao Merit THE MILD “Conditioner Is Also Foam” VersionYoshida Yō / Yoshida You, Ishikawa Karin

Yoh Yoshida × Karin Ishikawa × Rei MERIT The Mild “Conditioner is Foamy Too” TV Commercial

This commercial portrays the surprise and excitement of discovering that Merit The Mild’s conditioner also comes out as foam.

Yoshida Yō, Ishikawa Karin, and Rei use the foaming conditioner and cheerfully share what they felt.

With everyone smiling and their words staying positive, the fresh backdrop reinforces the message, effectively highlighting the happiness that comes from its impressive effectiveness.

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