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Shampoo commercials: A roundup of popular products’ ads from each manufacturer

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.

And the fact that there are so many shampoos means there are just as many commercials being aired!

In this article, we’ll introduce a whole range of shampoo commercials all at once.

Commercials for products developed for specific genders and age groups are directed to match each target audience.

It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.

Shampoo commercials: A roundup of popular ads from each brand (51–60)

Diane Scalp & Volume: ‘Transforms into airy softness’ editionTsubasa Honda

Diane Official Scalp & Volume 'Softly Transforms' Version 30 Seconds

This is a commercial introducing Diane’s Scalp & Volume, which gives hair a soft fullness.

In the footage, Tsubasa Honda moves around as if to show off her soft hair, and the combination of her flowing hair and gentle smile conveys the confidence that comes with beautiful hair.

With red—echoing the product’s packaging—as the dominant color in the visuals, the hair’s soft tones are also clearly emphasized.

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P&G h&s DJ★SHAMPOO “Head Odor” Version / “Scalp Rust” VersionGenta Matsuda

h&s Deep Head Spa DR. SHAMPOO Scalp Rust Version 15 seconds

This commercial features Genta Matsuda portraying various characters to convey that using products from h&s might help solve scalp concerns.

DJ Shampoo introduces a shampoo series that tackles head odor, while Dr.

Shampoo presents a deep head spa series that addresses dryness in the hair and scalp.

The confident movements as he introduces the products also convey a positive feeling that the concerns are on their way to being resolved.

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Kao Merit “Gently” Version / “The Day I Became a First Grader” Version

Kao Merit “Gently” Version CM

Kao Merit “The Day I Became a First Grader” CM

This is a memorable Meritto commercial with the catchphrase “Family, Love, and Merit.” Two versions were produced: the “Gentle” edition and the “The Day I Became a First Grader” edition, both conveying the love from parent to child.

In the commercials, Ringo Sheena’s “Koufukuron” is covered in a young girl’s voice.

The innocent singing is incredibly cute, isn’t it?

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Unilever LUX: ‘Bring it on, damage.’Ai Tominaga

LUX New TV Commercial: “Bring it on, Damage.” 30-second version

Here is a commercial that could only come from Ai Tominaga, who is active as a world-renowned fashion model.

While most would want to deny hair damage, this ad embraces it all and delivers a positive message: with LUX, it can be repaired.

Spoken by Tominaga, who faces the world with a forward-looking mindset, the words carry real credibility.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Shampoo commercials. A compilation of commercials for popular products from each manufacturer (61–70)

NatureLab MARO: ‘This man is doing it.’ (version)Daiki Tsuneta

MARO Official Commercial: 'This Man Is Doing It.' 30-Second Version

This is a commercial for MARO shampoo, which is said to have a hair volumizing effect.

Daiki Tsuneta from King Gnu appears in it and is suspected by a police officer of something.

In response to the officer’s question, “You’re doing it, right?”, Tsuneta stubbornly replies, “I’m not.” In fact, he was being asked whether he uses MARO’s 3D Volume Up Shampoo.

And the reason for the suspicion lay in the photo on his driver’s license.

It’s a commercial with a well-crafted, immersive world that’s quite entertaining, so be sure to watch the full version.

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Kao Men’s Biore ONE “Wash Your Whole Body & Smells Great” Version

Kao Men's Biore Men's Biore ONE All-in-One Body Wash + Nice Fragrance Commercial

This is the Kao Men’s Biore ONE commercial, “Washes Your Whole Body & Smells Great,” featuring the cute characters drawn by illustrator Seiji Matsumoto.

Amazingly, this smart product lets you wash your hair, face, and body all with just one bottle.

The animation is clear and easy to understand, too.

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Himawari: “Two Sunflowers” Chapter

Kracie Himawari commercial: “Two Sunflowers” and “Blue Sunflower” starring Machiko Ono

The commercial for “himawari,” featuring Machiko Ono standing amid a field of sunflowers in full bloom, leaves a striking impression.

Adding even more color to that refreshing ad is its bright melody: “Cielito Lindo,” a song that has been sung in Mexico since long ago.

It’s often sung to cheer on the Mexican team at sporting events like the FIFA World Cup.

In the title, “cielito” means something lovely and “lindo” means beautiful, and the song expresses an overflowing, tender first love for a woman with beautiful black hair.

With “himawari,” you might just catch the eye of a charming gentleman—just like in the song!

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