Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials: A roundup of popular ads from each brand (51–60)
Kao Merit PYUAN “Keeps Going into the Evening” VersionAyami Nakajo
This commercial conveys, through Ayami Nakajo’s movements and narration, that using Merit Pyuan keeps your hair beautiful for a long time.
She cheerfully shares an experience of feeling at ease when someone touched her hair because it had stayed well-maintained.
The music by Masakatsu Takagi further highlights these fond memories depicted on screen.
With a bright, march-like feel, the track exudes a sense of confidence, as if moving forward with strong, determined steps.
Kao Merit PYUAN “Pure Foam” VersionAyami Nakajo
A Kao Pyuan commercial that highlights its gentle lather—while thoroughly cleansing, it softly envelops your hair.
The ad simply shows Ayami Nakajo using Pyuan, but the bright world-building paired with her smile clearly conveys a sense of joy.
Further emphasizing the commercial’s cheerful atmosphere is Rei Yasuda’s song “dazzling tomorrow.” Its calm sound—featuring piano, strings, and acoustic guitar—combined with her powerful vocals evokes a positive image of slowly but steadily moving forward.
Kao Merit PYUAN “Collaboration” VersionAyami Nakajo
This commercial features Ayami Nakajo showcasing the glamorous appeal of Kao’s Merit PYUAN within a bright, uplifting world.
It highlights the newly redesigned bottles, and her radiant, sparkling smile layered over the colorful bottle lineup conveys a strong sense of fun.
Further emphasizing this cheerful atmosphere is Rei Yasuda’s song “over and over.” The blend of light, airy guitar tones and her resonant vocals delivers a refreshing feel.
The strong rhythm is also striking, giving the song a positive emotion—like taking confident steps forward.
Kao Merit 1988Yuriko Ishida
This commercial highlights the cleansing power of Merit to remove dirt and protect the scalp, conveying that this leads to brighter days.
It features Yuriko Ishida washing her hair with Merit and letting her hair flow, with her smile expressing the joy of beautiful hair.
Enhancing the refreshing atmosphere of the visuals is Takako Okamura’s song “Kagayaki” (Radiance).
The piano-centered, dazzling sound and her soaring vocals convey not only a sense of freshness but also a positive, uplifting feeling.
Shampoo commercials. A compilation of commercials for popular products from each manufacturer (61–70)
Kao Merit 2008Takashi Fujii, Otoha
This is a commercial depicting Takashi Fujii and Otoha watching over their child, while also conveying that Merit is perfect for sweaty summer days.
A child enjoying summer to the fullest and working up a sweat, and the parents washing that sweat away with Merit to keep them comfortable—together, these scenes convey a gentle sense of happiness.
Further highlighting the tender atmosphere of the visuals is Hitomi Yaida’s “Dokidoki no Tsubomi.” The calm, piano-forward sound combined with her smile-evoking vocals really makes the happiness come through.
Kao Merit PYUAN “Birth” Version / “It’s a Secret” VersionAyami Nakajo
This commercial features Ayami Nakajo introducing the appeal of Merit Pyuan, which thoroughly removes dirt and helps you achieve beautiful hair.
It mainly shows her washing her hair, and the subsequent shots of her hair flowing clearly highlight the realization of that beauty.
Further emphasizing the fresh, breezy mood of her flowing hair is Masakatsu Takagi’s “One One.” Built around the piano with layered strings, the piece strongly conveys a gentle, calm atmosphere.
P&G h&s DJ★SHAMPOO “Head Odor” Version / “Scalp Rust” VersionGenta Matsuda
This commercial features Genta Matsuda portraying various characters to convey that using products from h&s might help solve scalp concerns.
DJ Shampoo introduces a shampoo series that tackles head odor, while Dr.
Shampoo presents a deep head spa series that addresses dryness in the hair and scalp.
The confident movements as he introduces the products also convey a positive feeling that the concerns are on their way to being resolved.