Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials. A compilation of commercials for popular products from each manufacturer (61–70)
Kao Merit “Dirty Parent and Child: Spring” EditionYuto Nagatomo, Airi Taira
This commercial portrays the family of Yuto Nagatomo and Airi Taira with their children, conveying how Merit fits seamlessly into everyday life.
It highlights how dirt picked up outside can be taken care of with Merit, and how a thorough, refreshing wash can also lift your mood.
Their gentle smiles suggest both the product’s gentleness on the skin and how it supports daily living.
LUX “Radiance of Blessings” Edition
In the Lux commercial featuring actress Anne Hathaway, known for films like Les Misérables, AI’s song “GOLD AS GOLD” has been selected.
AI’s powerful, gospel-tinged vocals strongly reinforce Lux’s glamorous image.
While AI’s songs are often positive, the lyrics of this track—brimming with hope for the future—are quintessentially her.
The intro also has a Western pop vibe, making it a thoroughly satisfying listen.
It’s perfect for those moments when you want to lift your spirits.
Kao Merit: “Our family uses Merit. Gentle strokes for spring.”Shunsuke Kazama, Kumiko Aso, Miyazon
It addresses the fact that even with adorable children, there are times when odor becomes a concern and parents worry about whether they’re washing properly.
With Merit, it’s gentle on the scalp and can clean thoroughly even with a light touch—something that’s also conveyed through the expressions of Shunsuke Kazama and Kumiko Aso.
The parents’ concerns are further expressed through Miyazon’s original song performed as a piano-and-vocal piece.
His bright singing voice, which matches the light, airy piano tones, is striking and conveys a positive feeling, as if those worries are being resolved.
Kao Merit 1988Yuriko Ishida
This commercial promotes the benefits of achieving fresh, beautiful hair through the presence of Yuriko Ishida.
The way the product thoroughly removes dirt and transforms hair to a radiant shine comes across clearly in the shopping scene, where her hair gleams.
The refreshing atmosphere of her smiling and letting her hair flow is accentuated by the song from Circus.
The overall emphasis on smiling is also an important point, giving the impression that positive emotions are being expressed.
Merit Pyuan “Collaboration” Version
This is “dazzling tomorrow,” a song by Rei Yasuda that was featured in the PYUAN commercial starring Ayami Nakajo, who is active as an actress and model.
In the CM, it highlights Nakajo’s sparkling radiance.
The lyrics, which seem to gently watch over someone, are endlessly kind.
I’d love for people who are feeling worn out to listen to it for relaxation, and as nourishment to keep going from here.
Rei Yasuda is a proven talent who has even won the New Artist Award at the Japan Record Awards.
Her singing voice has no quirks, making it very easy to listen to.
Ichikami na Hito. Episode 1: Encounter
The Ichikami commercial featuring the translucent and radiant Maki Horikita uses the song “Koi wa Yasashi Nobe no Hana yo,” sung by Motohiro Hata, which is included as a B-side on his single “Q&A.” The song is based on the operetta Boccaccio by Austrian composer Franz von Suppé.
In the Taisho era, it was adapted by Asakusa Opera into a uniquely Japanese version and has been sung for many years.
Comparing the feeling of love to flowers, the song evokes a distinctly Japanese sense of refined elegance.
Kao MeritMakiko Esumi, Mayuko Takada, Chiriko Sakashita
This commercial promotes the idea that Merit can solve various hair concerns such as dryness and stickiness.
After her daughter points out issues with her hair, Chiriko Sakashita consults with Makiko Esumi and Mayuko Takada about her worries, and learns that Merit is a good solution.
The smiles they show after using Merit convey that their concerns have been thoroughly resolved.
Hasegawa Ayumu’s sound logo effectively emphasizes the benefits of Merit.