Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials. A roundup of popular commercials from each manufacturer (41–50)
Kao Merit: “Our family uses Merit. Gentle strokes for spring.”Shunsuke Kazama, Kumiko Aso, Miyazon
It addresses the fact that even with adorable children, there are times when odor becomes a concern and parents worry about whether they’re washing properly.
With Merit, it’s gentle on the scalp and can clean thoroughly even with a light touch—something that’s also conveyed through the expressions of Shunsuke Kazama and Kumiko Aso.
The parents’ concerns are further expressed through Miyazon’s original song performed as a piano-and-vocal piece.
His bright singing voice, which matches the light, airy piano tones, is striking and conveys a positive feeling, as if those worries are being resolved.
Shampoo commercials: A roundup of popular ads from each brand (51–60)
Kao MeritMakiko Esumi, Mayuko Takada, Chiriko Sakashita
This commercial promotes the idea that Merit can solve various hair concerns such as dryness and stickiness.
After her daughter points out issues with her hair, Chiriko Sakashita consults with Makiko Esumi and Mayuko Takada about her worries, and learns that Merit is a good solution.
The smiles they show after using Merit convey that their concerns have been thoroughly resolved.
Hasegawa Ayumu’s sound logo effectively emphasizes the benefits of Merit.
Kao Merit PYUAN “Pure Foam” VersionAyami Nakajo
A Kao Pyuan commercial that highlights its gentle lather—while thoroughly cleansing, it softly envelops your hair.
The ad simply shows Ayami Nakajo using Pyuan, but the bright world-building paired with her smile clearly conveys a sense of joy.
Further emphasizing the commercial’s cheerful atmosphere is Rei Yasuda’s song “dazzling tomorrow.” Its calm sound—featuring piano, strings, and acoustic guitar—combined with her powerful vocals evokes a positive image of slowly but steadily moving forward.
Kao Merit PYUAN “Birth” Version / “It’s a Secret” VersionAyami Nakajo
This commercial features Ayami Nakajo introducing the appeal of Merit Pyuan, which thoroughly removes dirt and helps you achieve beautiful hair.
It mainly shows her washing her hair, and the subsequent shots of her hair flowing clearly highlight the realization of that beauty.
Further emphasizing the fresh, breezy mood of her flowing hair is Masakatsu Takagi’s “One One.” Built around the piano with layered strings, the piece strongly conveys a gentle, calm atmosphere.
I-ne YOLU Renewal: New Nighttime Beauty Shampoo “On Sale April 1” Version / “Wraps You in Moisture All Night” Version
This commercial introduces the renewed nighttime beauty shampoo YOLU and reiterates the benefits it contains.
Because it’s presented with darker visuals that evoke the night, it conveys a unique floating sensation—like the moment just before falling asleep.
Overlapping with this gentle worldview, it leaves the impression that the product will gently envelop your hair.
Unilever LUX Lux Bath Glow “Jiggly Jelly” Version
This is a commercial for LUX’s jelly-textured shampoo, Bath Glow.
It highlights its strong penetration and moisture-retention capabilities, promoting hair that’s hydrated and manageable.
The visuals and music evoke a musical theater vibe, making it an eye-catching ad that you can’t help but watch intently.
LUX “Radiance of Blessings” Edition
In the Lux commercial featuring actress Anne Hathaway, known for films like Les Misérables, AI’s song “GOLD AS GOLD” has been selected.
AI’s powerful, gospel-tinged vocals strongly reinforce Lux’s glamorous image.
While AI’s songs are often positive, the lyrics of this track—brimming with hope for the future—are quintessentially her.
The intro also has a Western pop vibe, making it a thoroughly satisfying listen.
It’s perfect for those moments when you want to lift your spirits.
