Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials. A roundup of popular commercials from each manufacturer (41–50)
P&G Pantene: “Leave your morning hair to us.” / “Worried your color fades too quickly?”Kazunari Ninomiya
This commercial shows that using Pantene keeps your hair supple until morning and helps your color last longer.
Kazunari Ninomiya appears as a stylist recommending Pantene, and the gentle way he speaks conveys a sense of reassurance about the brand.
It also features people touching their own hair, clearly showing what the final result looks like—another key point of the ad.
Shampoo commercials: A roundup of popular ads from each brand (51–60)
Sorule ‘NEW DISCOVER with Sorule’ VersionJO1
This commercial features JO1, the brand ambassadors, coolly showcasing the appeal of products from the haircare brand Solre.
Incorporating dance moves that freeze in place, along with serious expressions, it conveys how haircare can lead to confidence.
Further elevating the cool atmosphere depicted in the visuals is “Aqua,” a song written around the brand’s concept.
Its distinctive, floating sound—said to evoke the sensation of diving into water—is striking, and together with introspective lyrics, it powerfully delivers the message.
Kracie Ichikami: ‘Mei Nagano’s Hair’ / ‘Moisturizing’ / ‘Thanks to Ichikami’Mei Nagano, Nao
It’s a commercial structured around actress Nao holding a camera and interviewing Mei Nagano.
In the “Mei Nagano’s Hair” segment, she looks back on her teens and talks about what she’s mindful of now in her twenties.
In the “Moisture” segment, she discusses how she takes care to keep her hair moisturized every day, and in the “Thanks to Ichikami” segment, she says that even with repeated coloring, she’s able to maintain beautiful hair thanks to Ichikami.
The ad has a warm atmosphere that offers a glimpse of the close relationship between Nao and Mei.
Kao Merit THE MILD “Everyone Feels Good” VersionHidetoshi Nishijima
This commercial conveys, through Hidetoshi Nishijima’s narration, that by using Merit, you can gently support your family’s cleanliness.
Nishijima’s soft-spoken voice and the smiling faces of the family on screen communicate everyone’s thoughtfulness.
It also highlights how, within that gentleness, you can truly feel the effectiveness—such as its mildly acidic formula and dust shield—another key point to note.
Kao Merit DAY+ “Tried the Outdoor Shampoo” VersionShiori Ishikawa
This is a commercial introducing outdoor shampooing with Merit DAY that eliminates hair greasiness whenever you’re worried about sweat.
It shows in refreshing visuals that with Merit DAY sprays and wipes, you can feel refreshed even after sports.
Watching Shiori Ishikawa’s expression brighten, the content also conveys an attitude of supporting youthful spirit.
Kao Merit THE MILD “Conditioner Is Also Foam” VersionYoshida Yō / Yoshida You, Ishikawa Karin
This commercial portrays the surprise and excitement of discovering that Merit The Mild’s conditioner also comes out as foam.
Yoshida Yō, Ishikawa Karin, and Rei use the foaming conditioner and cheerfully share what they felt.
With everyone smiling and their words staying positive, the fresh backdrop reinforces the message, effectively highlighting the happiness that comes from its impressive effectiveness.
Kao MeritMakiko Esumi, Mayuko Takada, Chiriko Sakashita
This commercial promotes the idea that Merit can solve various hair concerns such as dryness and stickiness.
After her daughter points out issues with her hair, Chiriko Sakashita consults with Makiko Esumi and Mayuko Takada about her worries, and learns that Merit is a good solution.
The smiles they show after using Merit convey that their concerns have been thoroughly resolved.
Hasegawa Ayumu’s sound logo effectively emphasizes the benefits of Merit.