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Shampoo commercials: A roundup of popular products’ ads from each manufacturer

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.

And the fact that there are so many shampoos means there are just as many commercials being aired!

In this article, we’ll introduce a whole range of shampoo commercials all at once.

Commercials for products developed for specific genders and age groups are directed to match each target audience.

It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.

Shampoo commercials. A roundup of popular commercials from each manufacturer (41–50)

Straine: Messenger from the Straight StarTomohisa Yamashita

STRAINE Official “Messenger from the Straight Star” TV commercial 15 seconds (type A)

With a snap of Tomohisa Yamashita’s fingers, a woman’s hair transforms into smooth, straight locks! This is a commercial introducing Straine, a shampoo that eliminates waves and makes hair perfectly straight.

Launched as a new haircare brand in 2025, it has drawn major attention by appointing Yamashita as its brand ambassador.

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Shampoo commercials: A roundup of popular ads from each brand (51–60)

Wonjungyo Hair “Wonjungyo Haircare Line Debut” EditionSho Hirano

Wounjungyo Hair Straight

This commercial features Shiyoh Hirano dressed in a pure white suit, introducing the Wongjongyo Hair shampoo.

It highlights the product’s appeal by claiming it “adds shine to your hair.” Hirano’s natural hairstyle in the video also accentuates the hair’s luster.

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&be HAIR “always be together” versionHaruna Kawaguchi

&be HAIR『always be together』

This commercial for &be HAIR features Haruna Kawaguchi standing by the water’s edge, leaving a strong impression.

She talks about how satisfied she is with the texture of her hair after using &be HAIR, which likely made many viewers feel, “I want to try it.” The beautiful seaside footage at dusk is another highlight, making it a commercial that leaves a lasting impression after just one viewing.

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P&G Pantene: “Leave your morning hair to us.” / “Worried your color fades too quickly?”Kazunari Ninomiya

"Morning hair? Leave it to us." Pantene stylist Kazunari Ninomiya delivers salon‑quality care even while you sleep.

“Does your color fade too fast?” Kazunari Ninomiya recommends a color-care shampoo that keeps your shade for +4 weeks | New web commercial now out!

This commercial shows that using Pantene keeps your hair supple until morning and helps your color last longer.

Kazunari Ninomiya appears as a stylist recommending Pantene, and the gentle way he speaks conveys a sense of reassurance about the brand.

It also features people touching their own hair, clearly showing what the final result looks like—another key point of the ad.

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Sorule ‘NEW DISCOVER with Sorule’ VersionJO1

NEW DISCOVER with Sorule

This commercial features JO1, the brand ambassadors, coolly showcasing the appeal of products from the haircare brand Solre.

Incorporating dance moves that freeze in place, along with serious expressions, it conveys how haircare can lead to confidence.

Further elevating the cool atmosphere depicted in the visuals is “Aqua,” a song written around the brand’s concept.

Its distinctive, floating sound—said to evoke the sensation of diving into water—is striking, and together with introspective lyrics, it powerfully delivers the message.

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I-ne YOLU Renewal: New Nighttime Beauty Shampoo “On Sale April 1” Version / “Wraps You in Moisture All Night” Version

YOLU Renewal [New Nighttime Beauty Shampoo] — New Release on April 1

This commercial introduces the renewed nighttime beauty shampoo YOLU and reiterates the benefits it contains.

Because it’s presented with darker visuals that evoke the night, it conveys a unique floating sensation—like the moment just before falling asleep.

Overlapping with this gentle worldview, it leaves the impression that the product will gently envelop your hair.

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Unilever LUX Lux Bath Glow “Jiggly Jelly” Version

LUX Bath Glow Jiggly Jelly Version 15 seconds

This is a commercial for LUX’s jelly-textured shampoo, Bath Glow.

It highlights its strong penetration and moisture-retention capabilities, promoting hair that’s hydrated and manageable.

The visuals and music evoke a musical theater vibe, making it an eye-catching ad that you can’t help but watch intently.

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