Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
- Pantene commercial roundup: captivating ads featuring beautiful hair
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Shampoo commercial song. Popular jingle.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- NatureLab commercials: A compilation of ads for shampoos, detergents, and more.
- Unilever Japan commercials: A compilation of ads featuring striking depictions of beautiful hair.
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Hoyu commercials. A collection of commercials for hair color and hair care products.
- A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
- Anime-style commercial roundup: a collection of attention-grabbing ads that have been increasing recently
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [February 2026] Summary of Trending Latest Commercial Songs
Shampoo commercials. A roundup of popular commercials from each brand (11–20).
P&G Pantene: “Worried your color fades too fast?” (Commercial)Kazunari Ninomiya
This commercial gently conveys that Pantene can solve the problem of hair color fading quickly.
In Kazunari Ninomiya’s warm tone, he tells us that Pantene helps prevent color from washing out.
The sight of users’ hair flowing beautifully is also striking, giving a clear sense that it helps maintain the hair’s beauty.
Kracie Dear Beauté HIMAWARI Bloom Doll “Birth” Version / “Nice to meet you every day” Version / “A Person Like a Sunflower” VersionWakana Matsumoto
In keeping with the product name, Wakana Matsumoto appears holding a bouquet of sunflowers.
In the commercial introducing the newly released shampoo, Bloom Doll, her expressions as she speaks directly to the camera are particularly striking.
The background music is Aimyon’s 2019 song “A Person Who Knows the Blue of the Sky.” It’s a perfect match for the product’s refreshing image—a straightforward, invigorating track with irresistibly fresh appeal.
Kao Essential “Sports Festival” VersionNewJeans
This commercial showcases beautiful hair with Essential through a unique world where the members of NewJeans take on a school sports festival.
By showing various moments related to the event—like them sprinting and cheering—it conveys that their hair stays soft in any situation.
The song that further emphasizes the light, airy feeling expressed in the visuals is NewJeans’ “Bubble Gum.” While the rhythm is calm, the beat resonates strongly, giving the impression of conveying everyday relaxation along with the excitement found within it.
NatureLab LAVONS “Green Heaven” versionYuta Tamamori
This commercial showcases what LAVONS Green Heaven smells like through Hiroshi Tamamori’s narration and expressions.
The lush, greenery-filled world is another key point, and his gentle smile in that setting conveys a calming scent.
From the BGM to the visual tone, the overall atmosphere is serene, strongly expressing a sense of relaxation.
&be HAIR Damage Care Debut: “Daisuke Sakuma (be in rhythm, be free, be you)” version / “Haruna Kawaguchi (be still, be strong, be you)” versionDaisuke Sakuma, Haruna Kawaguchi
This is a commercial introducing &be’s Damage Care, which keeps your hair well cared for and leaves it finished without worrying about damage or frizz.
Daisuke Sakuma and Haruna Kawaguchi demonstrate how it feels to use, expressing smoothness and beauty through gestures like running their fingers through their hair and fanning it out.
Their confident smiles also convey a strong sense of reassurance and trust.
Kao Essential The Beauty “Hair Texture Beauty Series Declaration” VersionAlice Hirose
This commercial promotes the idea that using Essential gives you smooth hair that feels beautiful to the touch.
It depicts Alice Hirose touching her own hair, and her smile conveys the exhilaration of having beautiful hair.
The song that further highlights the bright, uplifting atmosphere shown in the visuals is yama’s “The World Ought to Be Beautiful.” With its striking string arrangements, the song’s grand sound strongly conveys a forward-looking attitude and a clear, radiant feeling.
Shampoo commercials. A roundup of popular commercials from each brand (21–30)
Kracie Ichikami “Autumn Hair” versionMei Nagano
This is a commercial introducing the autumn color-care line from Ichikami’s color-care series, which is inspired by Japan’s four seasons.
The visuals show Mei Nagano blending into autumn scenery, making it seem as if her beautiful hair merges with the autumnal background.
The song that further highlights the autumnal beauty expressed in the video is YOASOBI’s “Sukida.” Its calm atmosphere—combining digital sounds with acoustic tones like guitar and piano—leaves a strong impression, conveying both gentle warmth and a sense of resolve in expressing one’s feelings.