Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials. A roundup of popular commercials from each brand (11–20).
Sorule “The hair you want, whenever you want it” versionJO1
This is a commercial that highlights the appeal of Sorule, a self-care brand that creates the ideal hair through softness, using visuals with a gentle atmosphere.
Set against a mainly pink background, it features JO1 members floating, evoking the image of soft hair after use.
The song that further accentuates the refreshing feel of the visuals is JO1’s “Breezy Love.” A strong beat that suggests dance overlaps with calm vocals, creating a tender, gentle worldview.
Ichikami: “Happy every time you use it” edition
In the Ichikami commercial featuring Haruna Kawaguchi, the product is introduced to the rhythm of the famous intro to “BE MY BABY.” The song is by COMPLEX, a duo consisting of singer Koji Kikkawa and guitarist Tomoyasu Hotei.
Although it was released in 1989, many people may have heard it through the Ichikami commercial and other media.
From the first verse onward, Koji Kikkawa’s beautiful vibrato is on full display.
It’s a powerful, masculine track.
Essential THE BEAUTY “Hair Texture Beauty Series: Declaration” Version
Yama, whose activities as a singer have drawn widespread attention and propelled them into the spotlight, continues to make waves by performing with their face concealed and with a gender-neutral singing voice.
Yama’s song “Sekai wa Utsukushii Hazu Nanda” has been selected as the CM song for Essential THE BEAUTY’s “Hair Texture Beauty Series Declaration.” It’s a grand track that evokes a sense of hope for what lies ahead.
You’ll likely hear more of Yama’s work in everyday life going forward, so keep an eye out!
Ichikami: “Open the front door and shampoo right away” version
The Ichikami commercial featuring Haruna Kawaguchi’s lively performance is striking.
For a shampoo ad, it’s unusually impactful and comical.
The song used in the Ichikami CM is “Awa Our Music” by the band Yabai T-Shirts Yasan, also known as “Yaba-T.” Up to the pre-chorus it has a heavy metal vibe, but the chorus turns comical and approachable, making the dynamics alone fun to listen to.
With wordplay and a playful spirit throughout, it’s a track brimming with creativity.
Getting into Yaba-T’s world through this CM song is definitely an option.
anummy “Surely, Maybe” EditionHokuto Matsumura
This is a commercial that portrays anummy’s hair care—also helpful when growing out your hair—through the everyday experiences of Hokuto Matsumura.
The key scenes show people being drawn in by the sight of beautiful hair, clearly conveying the message of hair care that maintains beauty.
With visuals like a gentle breeze blowing through and hair swaying in response, the ad effectively highlights the beauty of the hair.
Kracie Ichikami “Leave only the fragrance, and move forward.”HANA
This is a commercial for Ichikami featuring members of HANA dressed in costumes inspired by traditional Japanese clothing.
The narration conveys a positive, driving message about facing forward and moving ahead with strength—yet leaving only the fragrance of their hair behind—and it also clearly highlights the shampoo’s appeal.
The BGM uses “Bloom,” a song about moving forward in one’s own way.
I think many fans will be touched by the message that feels so true to who they are.
Shampoo commercials. A roundup of popular commercials from each brand (21–30)
P&G Pantene Zexy collaboration commercial
Toko Furuuchi’s “Beautiful days,” memorable as a Pantene commercial song, was also used as the background music for a collaborative commercial with Zexy that aired in 2008.
Furuuchi’s gentle, warm voice and lyrics that inspire self-confidence perfectly match the content of the ad.
The commercial features a Zexy reader model experiencing a 14-day hair care routine using Pantene, with a slideshow of photos from before the wedding up to the wedding day.
It’s a heartwarming commercial that warms you just by watching it.