Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials. A roundup of popular commercials from each brand (31–40)
Kao Essential: ‘Melting Magic for Damaged Hair’ Edition
Kao’s Essential is a commercial that appeals to people with damaged hair, highlighting how it restores a meltingly smooth feel.
The visuals transition from pop-style animation to live action, conveying that beautiful hair is easy to achieve.
The dynamic movement of the hair while running powerfully makes the smoothness easy to understand.
It also seems to express the idea that repairing damaged hair leads to happier days.
Kao Essential: “What kind of hair should I live with starting tomorrow?” (campaign/spot)Noa Kato, Yua Tsutsui, Ayano Masuda, Kisara Matsumura
This commercial features four active high school model TikTokers—Noa Kato, Yua Tsutsui, Ayano Masuda, and Kisara Matsumura—and portrays scenes of youth.
Their hair flows beautifully with various movements and the sweeping wind, effectively highlighting Essential’s benefits that support youthful days through that expression.
Further accentuating the fresh air of youth depicted in the visuals is the song “Sekai wa Utsukushii Hazu Nanda” by yama.
With a grand, bright sound and powerfully resonant strings, the vocals build strength toward the chorus, conveying the vigor of sprinting through youth.
Kao Essential The Beauty: “Color” VersionAlice Hirose
This piece features Alice Hirose taking on a quiz about hair color, using the results to explore the relationship between hair color and hair quality.
It shows that even with the same hair color, hair that’s well-maintained looks more vibrant, and it highlights how Essential supports that—emphasized through her look of surprise.
The song that further accentuates the joy of this new discovery portrayed in the video is yama’s “The World Ought to Be Beautiful.” The grand, resonant sound of the strings is striking, and combined with the vocals, it creates a bright, youthful atmosphere.
&be HAIR “always be together” versionHaruna Kawaguchi
This commercial for &be HAIR features Haruna Kawaguchi standing by the water’s edge, leaving a strong impression.
She talks about how satisfied she is with the texture of her hair after using &be HAIR, which likely made many viewers feel, “I want to try it.” The beautiful seaside footage at dusk is another highlight, making it a commercial that leaves a lasting impression after just one viewing.
Kao Merit “Spring Mother and Daughter” (version)Rena Tanaka, Suzune Hikichi, Zenta Umegaki
This commercial warmly conveys the feeling of family, depicting a mother and daughter using Merit, talking about how it feels to use it and catching up on each other’s lives.
As they wash their hair, they share hair-related stories and celebrate small joys together—a scene of everyday happiness.
The exchanges of smiles between Rena Tanaka and her daughter further emphasize the happiness captured in the visuals.
The light, airy singing in the background also evokes the simple joys of daily life.
Shampoo commercials. A roundup of popular commercials from each manufacturer (41–50)
NatureLab MARO17 “Let’s nail it from the crown.”
This is a commercial that promotes MARO17—a brand that offers NatureLab’s shampoos and body soaps—through stylish animation.
It tells a story centered on Tetsu, a private detective, building anticipation for how the narrative will unfold from here.
You can really feel the passion behind the fact that the animation was created specifically for this CM.
Further elevating the stylish atmosphere of the animation is the track “Closed Archive” by Tokyo Ska Paradise Orchestra.
Featuring TK from Ling tosite sigure as a guest, it adds an unusual edge to the light, skanking ska.
You can sense a forceful, trailblazing energy not only in the sound but also in the vocals.
Straine: Messenger from the Straight StarTomohisa Yamashita
With a snap of Tomohisa Yamashita’s fingers, a woman’s hair transforms into smooth, straight locks! This is a commercial introducing Straine, a shampoo that eliminates waves and makes hair perfectly straight.
Launched as a new haircare brand in 2025, it has drawn major attention by appointing Yamashita as its brand ambassador.