Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials. A roundup of popular commercials from each brand (31–40)
Kao Essential “Sports Festival” VersionNewJeans
This commercial showcases beautiful hair with Essential through a unique world where the members of NewJeans take on a school sports festival.
By showing various moments related to the event—like them sprinting and cheering—it conveys that their hair stays soft in any situation.
The song that further emphasizes the light, airy feeling expressed in the visuals is NewJeans’ “Bubble Gum.” While the rhythm is calm, the beat resonates strongly, giving the impression of conveying everyday relaxation along with the excitement found within it.
Wonjungyo Hair “Love is Milky” versionSho Hirano
This commercial promotes how well Won Jung Yo takes care of hair, conveyed through the appearance of Sho Hirano.
It’s a simple video that shows him with a cool expression, but the way he runs his fingers through his hair clearly communicates just how moisturized it is.
The calm tone of the footage also gives the impression that it expresses a gentle touch for the hair.
Kao Essential Premium Barrier Shampoo & Conditioner Sparkle Moist
Here’s a refreshing track that fits perfectly with a shampoo and conditioner commercial.
The lyrics, which rhyme almost like a rap, are pleasant to the ear.
It evokes the image of Blue Hawaii shaved ice from summer festivals during our youth.
The song also conveys the clean, invigorating feel of the shampoo.
The commercial’s concept suggests a shampoo that restores moisture to hair damaged from dyeing it freely during the summer, regardless of school rules.
It’s the kind of song that makes you want to give it a try.
Kao MEMEME “with MEOVV” EditionMEOVV
This commercial promotes the appeal of MEMEME, Kao’s new haircare brand, through the stylish presence of MEOVV.
Set against various backdrops, it features dance performances that powerfully express the pursuit of one’s own unique, beautiful hair.
The song that further accentuates the cool and powerful vibe of the visuals is MEOVV’s “ME ME ME.” It’s dance music with a strikingly resonant rhythm, and the smoothly layered vocals convey a sense of ease and confidence.
Kao Essential The Beauty “Barrier Loop” VersionAi Mikami
This commercial from Essential’s THE BEAUTY introduces a shampoo that protects your hair and depicts the kind of beauty it leads to.
It focuses on Ai Mikami’s hair, and the gentle volume and shine clearly convey how effective it is.
The song that further accentuates the calm atmosphere portrayed in the visuals is a cover of “LA LA LA LOVE SONG.” Compared to Toshinobu Kubota’s original, the arrangement is slower and even more soothing, strongly conveying a sense of relaxation and a floating, airy feel.
Shampoo commercials. A roundup of popular commercials from each manufacturer (41–50)
Kao Essential: “What kind of hair should I live with starting tomorrow?” (campaign/spot)Noa Kato, Yua Tsutsui, Ayano Masuda, Kisara Matsumura
This commercial features four active high school model TikTokers—Noa Kato, Yua Tsutsui, Ayano Masuda, and Kisara Matsumura—and portrays scenes of youth.
Their hair flows beautifully with various movements and the sweeping wind, effectively highlighting Essential’s benefits that support youthful days through that expression.
Further accentuating the fresh air of youth depicted in the visuals is the song “Sekai wa Utsukushii Hazu Nanda” by yama.
With a grand, bright sound and powerfully resonant strings, the vocals build strength toward the chorus, conveying the vigor of sprinting through youth.
Kao Essential The Beauty: “Color” VersionAlice Hirose
This piece features Alice Hirose taking on a quiz about hair color, using the results to explore the relationship between hair color and hair quality.
It shows that even with the same hair color, hair that’s well-maintained looks more vibrant, and it highlights how Essential supports that—emphasized through her look of surprise.
The song that further accentuates the joy of this new discovery portrayed in the video is yama’s “The World Ought to Be Beautiful.” The grand, resonant sound of the strings is striking, and combined with the vocals, it creates a bright, youthful atmosphere.