A roundup of Merit commercials: the charm lies in their portrayals of family love!
Many people are likely familiar with Kao’s shampoo “Merit,” since it’s always stocked at drugstores.
The company actively produces commercials as well, so you may have seen them.
In this article, we’ll introduce a wide range of Merit commercials, both old and new, all at once.
Many Merit ads are heartwarming and depict family love.
Be sure to pay attention to the stories in the commercials as you watch.
- Compilation of tear-jerking commercials. Heartstrings-tugging ads about family bonds and youth that will have you in tears!
- The theme song for Merit’s commercials. A popular jingle.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- Unilever Japan commercials: A compilation of ads featuring striking depictions of beautiful hair.
- P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- Menard commercials roundup: from cosmetics to esthetic salon ads
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- Hoyu commercials. A collection of commercials for hair color and hair care products.
Collection of Merit commercials: compelling portrayals of family love! (21–30)
Kao Merit 1986Yuko Tanaka
This is a TV commercial from 1986 featuring Yuko Tanaka.
Judging by the heavy use of synthesizer-based sound design, the then-trendy “female college student” boom, and the pairing of a portable cassette player with earphones—combining all the cutting-edge elements of the time—it seems the product wasn’t yet positioned as a family-oriented shampoo back then.
Kao Merit THE MILD “Everyone Feels Good” VersionHidetoshi Nishijima
This commercial conveys, through Hidetoshi Nishijima’s narration, that by using Merit, you can gently support your family’s cleanliness.
Nishijima’s soft-spoken voice and the smiling faces of the family on screen communicate everyone’s thoughtfulness.
It also highlights how, within that gentleness, you can truly feel the effectiveness—such as its mildly acidic formula and dust shield—another key point to note.
Kao Merit DAY+ “Tried the Outdoor Shampoo” VersionShiori Ishikawa
This is a commercial introducing outdoor shampooing with Merit DAY that eliminates hair greasiness whenever you’re worried about sweat.
It shows in refreshing visuals that with Merit DAY sprays and wipes, you can feel refreshed even after sports.
Watching Shiori Ishikawa’s expression brighten, the content also conveys an attitude of supporting youthful spirit.
Kao Merit PYUAN “Odor Cleanse” VersionAyami Nakajo
This is a commercial that announces the launch of Kao’s haircare brand, PYUAN, while also conveying the benefits it offers.
It shows Ayami Nakajo struggling with hair concerns, then depicts how using PYUAN eliminates dirt and odors.
With her bright expression and the introduction of the colorful bottles, the ad emphasizes not only effectiveness but also a sense of style.
Kao Merit “Dirty Parent and Child: Spring” EditionYuto Nagatomo, Airi Taira
This commercial portrays the family of Yuto Nagatomo and Airi Taira with their children, conveying how Merit fits seamlessly into everyday life.
It highlights how dirt picked up outside can be taken care of with Merit, and how a thorough, refreshing wash can also lift your mood.
Their gentle smiles suggest both the product’s gentleness on the skin and how it supports daily living.
Kao Merit 1992Yuriko Ishida
In the TV commercial for “Merit That Doesn’t Need Rinse” aired in 1992, Yuriko Ishida herself does the singing.
It’s by no means a skillful performance, but the commercial turns out quite cute.
From the early 1990s, rinse-in shampoos became a huge trend, and Merit also released a rinse-in shampoo.