A roundup of Merit commercials: the charm lies in their portrayals of family love!
Many people are likely familiar with Kao’s shampoo “Merit,” since it’s always stocked at drugstores.
The company actively produces commercials as well, so you may have seen them.
In this article, we’ll introduce a wide range of Merit commercials, both old and new, all at once.
Many Merit ads are heartwarming and depict family love.
Be sure to pay attention to the stories in the commercials as you watch.
- Compilation of tear-jerking commercials. Heartstrings-tugging ads about family bonds and youth that will have you in tears!
- The theme song for Merit’s commercials. A popular jingle.
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- Unilever Japan commercials: A compilation of ads featuring striking depictions of beautiful hair.
- P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- Menard commercials roundup: from cosmetics to esthetic salon ads
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- Hoyu commercials. A collection of commercials for hair color and hair care products.
A compilation of Merit commercials: captivating direction that portrays family love! (1–10)
Kao Merit “Lots of Good Things for Everyday Life” EditionSatoshi Tsumabuki
This is the song used in the Merit commercial featuring Satoshi Tsumabuki.
It’s a perfect match for the ad’s understated, unspoken atmosphere.
Kinuko Honma, who sings “Ike Ike Watashi,” the track used in the commercial, has worked on many CM songs.
“Ike Ike Watashi” is marked by its lively, rhythmic singing and fun vibe.
Its simple, straightforward lyrics and melody are easy on the ears—you could listen to it forever.
It’s an approachable CM song that makes you want to hum along.
It’s likely to put you in a positive mood.
Kao Merit “Spring Mother and Daughter” (version)Rena Tanaka, Suzune Hikichi, Zenta Umegaki
This commercial warmly conveys the feeling of family, depicting a mother and daughter using Merit, talking about how it feels to use it and catching up on each other’s lives.
As they wash their hair, they share hair-related stories and celebrate small joys together—a scene of everyday happiness.
The exchanges of smiles between Rena Tanaka and her daughter further emphasize the happiness captured in the visuals.
The light, airy singing in the background also evokes the simple joys of daily life.
Kao Merit 2001Naoki Hosaka, Saki Takaoka
In a 2001 commercial, Naoki Hosaka and Saki Takaoka—who were actually married at the time and later divorced—appear as a married couple.
Pachelbel’s Canon is used as the background music.
In Japan, this piece became widely known partly because Tatsuro Yamashita’s “Christmas Eve” is considered an homage to it.
Merit commercials roundup: captivating portrayals of family love! (11–20)
Kao Merit × Demon Slayer: Kimetsu no Yaiba “Sweat of Absorption” VersionHidetoshi Nishijima, Yo Yoshida
Mrs.
GREEN APPLE’s pleasant high-tone vocals shine.
The commercial that uses their youthfully pop song “Doodle” is Kao Merit × Demon Slayer: Kimetsu no Yaiba, “Sweat of Enthrallment.” The song’s refreshing vibe nicely evokes the image of a clean, freshly washed feel!
Kao Merit 1988Yuriko Ishida
This commercial highlights the cleansing power of Merit to remove dirt and protect the scalp, conveying that this leads to brighter days.
It features Yuriko Ishida washing her hair with Merit and letting her hair flow, with her smile expressing the joy of beautiful hair.
Enhancing the refreshing atmosphere of the visuals is Takako Okamura’s song “Kagayaki” (Radiance).
The piano-centered, dazzling sound and her soaring vocals convey not only a sense of freshness but also a positive, uplifting feeling.
Merit The Mild “Conditioner Is Also Foam” VersionYoh Yoshida, Karin Ishikawa, Rei
This commercial promotes how thoroughly Merit The Mild works into the hair, conveyed through the impressions of Yo Yoshida, Karin Ishikawa, and Rei.
A key point is that the conditioner is also a foam, which is why it blends so well into the hair.
The glamorous visuals while using the product, along with their smiles, seem to express the post-use beauty and sense of satisfaction.
Kao MeritMakiko Esumi, Mayuko Takada, Chiriko Sakashita
This commercial promotes the idea that Merit can solve various hair concerns such as dryness and stickiness.
After her daughter points out issues with her hair, Chiriko Sakashita consults with Makiko Esumi and Mayuko Takada about her worries, and learns that Merit is a good solution.
The smiles they show after using Merit convey that their concerns have been thoroughly resolved.
Hasegawa Ayumu’s sound logo effectively emphasizes the benefits of Merit.