A roundup of Merit commercials: the charm lies in their portrayals of family love!
Many people are likely familiar with Kao’s shampoo “Merit,” since it’s always stocked at drugstores.
The company actively produces commercials as well, so you may have seen them.
In this article, we’ll introduce a wide range of Merit commercials, both old and new, all at once.
Many Merit ads are heartwarming and depict family love.
Be sure to pay attention to the stories in the commercials as you watch.
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Merit commercials roundup: captivating portrayals of family love! (11–20)
Kao Merit 2008Takashi Fujii, Otoha
This is a commercial depicting Takashi Fujii and Otoha watching over their child, while also conveying that Merit is perfect for sweaty summer days.
A child enjoying summer to the fullest and working up a sweat, and the parents washing that sweat away with Merit to keep them comfortable—together, these scenes convey a gentle sense of happiness.
Further highlighting the tender atmosphere of the visuals is Hitomi Yaida’s “Dokidoki no Tsubomi.” The calm, piano-forward sound combined with her smile-evoking vocals really makes the happiness come through.
Kao Merit 1984Yuko Tanaka
In a television commercial from 1984, actress Yuko Tanaka appears.
The background music features the famous tango piece “La Cumparsita,” and Yuko Tanaka is shown dancing in time with it.
Kao Merit 2001Naoki Hosaka, Saki Takaoka
In a 2001 commercial, Naoki Hosaka and Saki Takaoka—who were actually married at the time and later divorced—appear as a married couple.
Pachelbel’s Canon is used as the background music.
In Japan, this piece became widely known partly because Tatsuro Yamashita’s “Christmas Eve” is considered an homage to it.
Kao Merit “Encounter” VersionLight snow
This is a 2016 commercial for Merit featuring Koyuki, a quintessential beautiful mom.
It uses an original song with lyrics that clearly say “Mama is beautiful.” While Merit is synonymous with family shampoos, the commercial also highlights how good it feels to use.
Kao Merit Osolo “Usable by Parents and Children” VersionJun Hasegawa
This commercial emphasizes that adults’ and children’s hair are different, and that even with those differences, Merit’s Osolo will protect hair properly.
It shows a parent and child each washing their hair, followed by a calm moment they share together.
The glossy look of both of their hair conveys the product’s quality.
Their gentle smiles also give the impression that the ad is highlighting how pleasant it feels to use and the sense of reassurance it provides.
Kao Merit “The Day I Cooked for the First Time”
Titled “The Day I Cooked for the First Time,” this commercial depicts, in softly drawn illustrations, a child taking on the challenge of cooking with their mother for the very first time.
Watching it likely brought back memories of your own first attempt at cooking.
The series features its signature touch: children’s voices singing ‘Koufukuron’ (A Theory of Happiness).
The original song was Shiina Ringo’s debut single, released in 1998.
Its lyrics—chronicling the earnest struggle to protect someone precious—are captivating, and many people were moved by them at the time of release and continue to be moved even now.
Collection of Merit commercials: compelling portrayals of family love! (21–30)
Kao Merit THE MILD “Conditioner Is Also Foam” VersionYoshida Yō / Yoshida You, Ishikawa Karin
This commercial portrays the surprise and excitement of discovering that Merit The Mild’s conditioner also comes out as foam.
Yoshida Yō, Ishikawa Karin, and Rei use the foaming conditioner and cheerfully share what they felt.
With everyone smiling and their words staying positive, the fresh backdrop reinforces the message, effectively highlighting the happiness that comes from its impressive effectiveness.