Life insurance MC roundup: the warm, customer-centric presentation is appealing.
You often see life insurance commercials when watching TV or video sites, don’t you?
In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.
In this article, we’ll introduce a whole range of those life insurance commercials.
Some of them even tell moving, emotional stories.
Take this opportunity to sit back and watch them carefully.
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- Focus on the cast! Lifenet Life Insurance’s commercial features charming, approachable direction.
- Compilation of Kampo Life Insurance commercials. Ads that beautifully show a customer-centric approach.
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- [Nippon Life Commercials] Popular and All-Time Commercial Compilation [2026]
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- Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]
- JA Kyosai commercials: A compilation of ads conveying peace of mind and trust.
- Commercials for Taiyo Life Insurance. A roundup of commercials for life insurance and cancer insurance that convey reassurance.
- A roundup of Merit commercials: the charm lies in their portrayals of family love!
Life insurance MC roundup. The appeal lies in warm, customer-centric presentations (1–10).
Nippon Life Play, Support. “What Sports Taught Me” VersionNEW!
This commercial conveys the idea that sports teach us many things essential for life by showing scenes of athletes instructing others, while also highlighting Nippon Life’s commitment to supporting sports.
It mainly depicts classroom-like settings led by top-tier athletes, and the participants’ smiles convey the fulfillment that sports bring.
The refreshing atmosphere of people enjoying sports is further enhanced by the song “Shin’on” by Yuzu.
It’s a lively track with beautifully layered vocals, and its fresh yet powerful band sound evokes a forward-looking attitude.
Dai-ichi Life Peace-of-Mind Bond: “A Lifelong Partner – Two Plush Toys” EditionRina Onogi
This is the Dai-ichi Life Insurance commercial “A Lifelong Partner: The Two Plush Toys,” featuring actress Rina Onogi.
Originally aired in 2015, the ad depicts the growth of a young girl as she is lovingly watched over.
The Mickey Mouse plush she received when she was little—her cherished toy—is always by her side through good times and bad, witnessing her journey into adulthood.
And when the girl becomes an adult herself, she gives her own child a Minnie Mouse plush… That’s the story.
Do you also have something like that in your life—a plush toy or a treasured item you’ve held dear?
Aflac Cancer Insurance That Stays Close to You, Mirai Plus: ‘The Orange Letter’ EditionMikako Tabe, Gorō Kishitani, Yasufumi Terawaki
This commercial promotes Aflac’s new cancer insurance while encouraging long-time policyholders to review their coverage.
It follows Mikako Tabe proposing the idea to Gorō Kishitani and Yasufumi Terawaki, conveying that the plan can be tailored to each person.
The final scene, where everyone starts singing together, also conveys an uplifting feeling that suggests a bright future.
Life insurance MC roundup: the appeal lies in warm, empathetic presentations for customers (11–20)
Kampo Life Insurance “While Strolling Around the Neighborhood: New Medical Rider” VersionHikaruhi
This is one of a series of commercials that introduce Japan Post Insurance while depicting walks with a dog.
In this “Neighborhood Stroll: New Medical Rider” installment, Hikorohee appears and explains the hospitalization coverage provided by the new medical rider.
While preparing for the unexpected with insurance and trying to stay active in daily life, Hikorohee is joined by Josephine the Afghan Hound, who’s also working hard to exercise—so cute! The background music is Arthur Pryor’s “The Whistler and His Dog.” It’s a piece often used in other companies’ commercials as well, so many people may recognize the tune even if they don’t know the title.
Sumitomo Life Chakin “Chakin Publicity Department” VersionCho Tokimeki♡Sendenbu
This is a comical-concept commercial featuring Cho Tokimeki Sendenbu as new employees at Sumitomo Life, where they brainstorm how to convey Chakin’s appeal.
The key point is the fun atmosphere of them working as new hires while still in their idol costumes, which also communicates that it’s an easy, accessible service for younger audiences.
While the costumes and pacing create a unique vibe, the worries they express and the features introduced are treated seriously, and that contrast helps convey a sense of reliability.
It strongly communicates that this is a positive service leading to the future and encourages viewers to start by looking into it.
Sumitomo Life Vitality: Behavioral Economics Consideration
This commercial portrays a common situation: we think about our health but struggle to take action, while showing that Vitality can help.
The key is Mr.
Himura’s thought process informed by behavioral economics—emphasizing how he considers complex ideas yet doesn’t follow through.
Here, Mr.
Shitara suggests that instead of “making up for being unhealthy,” reframing it as “getting healthy” could lead to action, highlighting that Vitality is a perfect fit for this approach.
It’s a piece that makes you reflect on how taking action first—without overthinking—can be what truly matters.
Sumitomo Life “Letter ’23”
This commercial depicts various experiences of people at Sumitomo Life in the form of letters, conveying the depth of their feelings.
Because the visuals are simple—just text being typed on the screen—the emotions feel all the more directly expressed.
It portrays experiences of continuing forward even when faced with hurtful words, how that led to trust, and the desire to keep walking alongside customers in the same way going forward.
A particularly compelling point that conveys trust is that, even though they provide insurance, they still wish for days when, if possible, no one needs to use it.