Lovely commercial jingle

Life insurance MC roundup: the warm, customer-centric presentation is appealing.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You often see life insurance commercials when watching TV or video sites, don’t you?

In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.

In this article, we’ll introduce a whole range of those life insurance commercials.

Some of them even tell moving, emotional stories.

Take this opportunity to sit back and watch them carefully.

Life insurance MC roundup: The appeal lies in warm, empathetic presentation for customers (81–90)

Mocomichi Joins the CompanyMocomichi Hayami, Kumi Takiuchi

CM Mokomichi Hayami - Hoken no Madoguchi: 'Mokomichi Joins the Company' Edition

The commercial “Mokomichi Joins the Company,” features Mokomichi Hayami and Kumi Takiuchi playing new hires at Hoken-no-Madoguchi.

One day, after his manager tells him, “Your induction ceremony is tomorrow,” Hayami inexplicably goes and attends Hoken-no-Madoguchi’s ceremony as is.

As he looks around while listening to a speech from someone who seems to be the company president, a few women notice him and whisper, “Isn’t that Mokomichi Hayami?” However, Kumi Takiuchi, who’s with them, brushes it off with a “No way,” preventing a commotion, and the ceremony proceeds uneventfully.

Because Hayami appears as himself, the bizarre sight of him attending a new-employee ceremony makes for an amusing commercial.

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Taiyo Life “Everyone’s Age of 100” Edition

Corporate “Everyone’s Era of Living to 100” Version – Base 15 Seconds (Revised)

Titled “The Era of Everyone Living to 100,” this commercial revolves around the theme of longevity.

It opens with the question, “What do you want to do from now on?” and each person featured shares what they want to pursue.

From the middle of the ad, it introduces various insurance plans tailored to different life stages to help people achieve their individual goals.

It’s a commercial that makes you feel hopeful that you’ll be supported in living a long life and enjoying it.

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Lifenet Life Insurance: “Fast Payouts” VersionRuka Matsuda, Hiroki Iijima

Official: LIFENET Insurance TV commercial “Fast Payout Edition — 2025 Oricon Customer Satisfaction® Survey: Life Insurance, Overall No. 1”

Ruka Matsuda and Hiroki Iijima are discussing what’s important when choosing life insurance.

Matsuda brings up “payouts,” and the two agree that speed of payment and simplicity of procedures are key.

It’s highlighted that Lifenet Life Insurance addresses these points well and has earned the number one customer satisfaction rating.

Fitting for a life insurance commercial where trust is essential, the ad conveys a sense of reassurance and reliability.

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Nippon Life Chokotsumi ‘Even If Love Is Uncertain’ EditionHiroki Yamada

Nippon Life Chokotsumi “Even if Love Is Uncertain” Edition

This is a commercial that highlights the appeal of reliable, trustworthy endowment insurance, contrasted with the uncertain love that Hiroki Yamada experiences.

The woman’s lines, skillfully dodging with vague answers, and Yamada’s reactions to them are amusing—be sure to check it out.

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Dai-ichi Life Jibun Care: “Lack of Exercise” / “Lack of Sleep” / “Overeating” versionsMio Imada

“Self-care: lack of exercise” 15-second version

Self-Care: Sleep Deprivation, 15-second version

“Self-care: Overeating” 15-second version

Mio Imada appears in the commercial for Jibun Care, which includes coverage for lifestyle-related diseases.

In the ad, she encourages taking the stairs instead of the escalator and cautions against lack of sleep and overeating, depicting support for improving daily habits.

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Lifenet Insurance 2025 Oricon Customer Satisfaction Survey Life Insurance Overall No. 1: “10-Second Quote” Version / “Chosen by Myself” Version / “Cancelable by Smartphone” Version / “Save 90,000 Yen” VersionRuka Matsuda, Hiroki Iijima

Official: Lifenet Life Insurance CM 'Chosen by Myself — 2025 Oricon Customer Satisfaction Survey: Life Insurance, Overall No. 1'

Official: Lifenet Insurance Commercial 'You can cancel with your smartphone — 2025 ORICON Customer Satisfaction Survey, Life Insurance Overall No. 1'

Official: LIFENET Insurance TV commercial “Save 90,000 Yen — 2025 Oricon Customer Satisfaction Survey, Life Insurance Overall No. 1”

This series of commercials features Ruka Matsuda conveying the appeal of Lifenet Insurance to Hiroki Iijima.

The ads highlight numerous benefits, such as how easy it is to get a quote, the ability to complete both enrollment and cancellation entirely on a smartphone, and the availability of affordable premiums.

After watching these commercials, many people may be thinking, “Maybe I’ll start by just getting a quote.”

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