Lovely commercial jingle

Life insurance MC roundup: the warm, customer-centric presentation is appealing.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You often see life insurance commercials when watching TV or video sites, don’t you?

In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.

In this article, we’ll introduce a whole range of those life insurance commercials.

Some of them even tell moving, emotional stories.

Take this opportunity to sit back and watch them carefully.

Life insurance MC roundup. The appeal lies in warm, customer-centric presentations (41–50).

Hoken no Madoguchi: “Insurance That Suits You”Hayato Ichihara, Sakura Inoue

Hoken-no-Madoguchi commercial: “Insurance That Suits You” edition

Sakura Inoue, playing the role of a customer, asks Hayato Ichihara, who is playing an apparel shop clerk, “Does this look good on me?” The clothes Inoue is wearing have the word “insurance” printed in various designs, and she’s actually asking not whether the outfit suits her, but whether the insurance suits her.

However, Ichihara keeps replying that it doesn’t suit her at all.

Then Ichihara transforms into a Hoken no Madoguchi staff member and offers to help Inoue find an insurance plan that fits her.

It clearly conveys that at Hoken no Madoguchi, the staff will work with you to figure out what kind of insurance is right for you.

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Life insurance MC roundup: The warm, customer-centric presentation is appealing (51–60).

Nippon Life Nissay Sustainability Project: “Connecting Companies” EditionMasaharu Fukuyama

Nissay Sustainability Project: “Connecting Companies” Edition

This commercial shows how Nippon Life employees work and conveys their initiative to connect companies.

It features Masaharu Fukuyama closely following the dedicated efforts of Nissay staff, depicting their work on regional revitalization.

The song that highlights the gentle, human-connected atmosphere portrayed in the footage is Masaharu Fukuyama’s “Miraie.” Its calm piano tones layered with a tender, conversational vocal evoke a sense of hope for a bright future.

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Lifenet Life Insurance Honest Theater: “Let’s Get an Estimate with the New Cancer Insurance” / “Let’s Learn the New Common Sense of Cancer Insurance”Tokio Emoto

[Frankly Theater] Get a Quote with the New Cancer Insurance: LIFENET Life Official CM

[Honesty Theater] Learning the New Common Sense About Cancer Insurance: Lifenet Life Official CM

This commercial features Mitsumorou, the mascot character, clearly explaining the strengths of Lifenet Insurance’s cancer insurance.

In the first part of the “With the New Cancer Insurance, Mitsumorou” segment, it recommends regularly reviewing your cancer insurance.

It then highlights points such as the robustness of the coverage, the option to limit the coverage period when enrolling, and the affordability of the monthly premiums.

In the “New Common Sense of Cancer Insurance with Mitsumorou” segment, a conversation between Mitsumorou and Tokio Emoto emphasizes that no premium payments are required during the waiting period from contract signing until coverage begins.

It’s striking how clearly the details of Lifenet’s cancer insurance are presented.

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Sony Life ‘Let’s love our purpose in life.’ versionTori Matsuzaka

Sony Life Corporate CM “Let’s Cherish Our Purpose in Life.” 30-Second Version

Vaundy’s “Boku ni wa Doushite Wakarun Darou” is set for release in 2025, a song that feels gentle yet carries a sense of urgency.

It begins quietly, as if murmuring one’s feelings, gradually building in power, and the strings that join toward the chorus create a poignant tension.

The expressive portrayal of emotions—regret, setbacks, and other forms of suffering—is striking, and the way these are depicted with touches of dreamlike language also conveys a sense of anxiety whose true nature is unclear.

The song has been selected for a Sony Life commercial featuring Tori Matsuzaka, presenting a message of moving forward with a positive attitude.

Precisely because the bright visuals overlap with a song infused with unease, it evokes an image of striving to overcome hardship.

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Lifenet Life Insurance: ‘I wonder if it could be cheaper…’ — 2025 Oricon Customer Satisfaction Survey, Life Insurance, Overall No. 1Ruka Matsuda, Hiroki Iijima

Official: LIFENET Insurance TV commercial “Can’t it be cheaper? — 2025 Oricon Customer Satisfaction Survey, Life Insurance, Overall No. 1”

In this ad, Ruka Matsuda murmurs, “I wonder if insurance premiums could be cheaper,” when Hiroki Iijima appears and suggests reviewing her policy with Lifenet Insurance.

It even mentions that, in some cases, you could save as much as 90,000 yen a year, which surely caught many people’s attention.

The spot also highlights that Lifenet has ranked No.

1 in customer satisfaction and that getting a quote doesn’t require personal information, emphasizing peace of mind.

It’s the kind of commercial that makes you think, “In that case, maybe I’ll give it a try.”

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Fukoku Mutual Life “This Is Me” versionElaiza Ikeda

Elaiza Ikeda Appears: New CM “That’s Me” (30 seconds)

This commercial for Fukoku Life starts with Elaiza Ikeda standing on the street, singing with a guitar.

The narration is striking: it voices the conflicting yet coexisting feelings of “I like being alone, but I hate loneliness,” and declares, “That’s who I am.” Seeing someone accept the complexity and contradictions within themselves may give some viewers courage.

In the CM, the song Ikeda is performing is Angela Aki’s signature piece, “Tegami ~Haikei Juugo no Kimi e~” (“Letter: To You, Fifteen”).

Released in 2008, the song tells a story in which the 15-year-old self and the grown-up self exchange letters, expressing what the adult wants to say to the 15-year-old and what the 15-year-old wants to say to the adult.

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Kampo Life Insurance Sales Activity Support Advertisement: Three Birds “A Life Story Woven with Mr. Kampo” / Special Whole Life Insurance Shin Nagaiki-kun “Enjoyment Type”Hayato Isomura, Nanoka Hara

Sales activity support advertisement: “Three-Colored Bird: Weaving Life’s Story with Kanpo-san” (30 seconds)

"Three Colors of Birds: Special Whole Life Insurance – New Nagai-kikun, Fun Type" (30 seconds)

This is a commercial featuring Hayato Isomura and Nanoka Hara as Japan Post Insurance employees, showing them making proposals that closely address customers’ needs.

Seeing them say that “insurance is about thinking about life” makes you feel you can really expect them to listen and offer sincere advice.

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