Lovely commercial jingle

Life insurance MC roundup: the warm, customer-centric presentation is appealing.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You often see life insurance commercials when watching TV or video sites, don’t you?

In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.

In this article, we’ll introduce a whole range of those life insurance commercials.

Some of them even tell moving, emotional stories.

Take this opportunity to sit back and watch them carefully.

Life insurance MC roundup: the appeal lies in warm, empathetic presentations for customers (21–30)

Lifenet Life Insurance: “Fast Payouts” VersionRuka Matsuda, Hiroki Iijima

Official: LIFENET Insurance TV commercial “Fast Payout Edition — 2025 Oricon Customer Satisfaction® Survey: Life Insurance, Overall No. 1”

Ruka Matsuda and Hiroki Iijima are discussing what’s important when choosing life insurance.

Matsuda brings up “payouts,” and the two agree that speed of payment and simplicity of procedures are key.

It’s highlighted that Lifenet Life Insurance addresses these points well and has earned the number one customer satisfaction rating.

Fitting for a life insurance commercial where trust is essential, the ad conveys a sense of reassurance and reliability.

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Meiji Yasuda “A Small Light” Version, 2024

Meiji Yasuda 2024 Corporate TV Commercial: “A Small Light”

The “Small Light” segment is also part of Meiji Yasuda’s annual commercial series, and this one is the 2024 edition.

It features a succession of photos of little children—especially siblings—crafted like a slideshow you can enjoy from a parent’s point of view.

The BGM is “Subete Sarigataki Hibi,” released in 2024.

It’s a song written by Kazumasa Oda specifically for the commercial, carrying his poignant vocals and expressing gratitude toward someone precious.

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Prudential Life: The reason they insisted on a second meeting that day — “Sora, Warmly” Teaser Trailer

The reason I insisted on a second interview that day: “Sure, warmly” — Trailer

It portrays events experienced by a certain life planner in a dramatic way, conveying what life is all about.

Created to commemorate Prudential Life’s 30th anniversary, it’s strictly a trailer; precisely because the details aren’t revealed, the story draws you in.

We can guess that something happened that makes one reflect on life, so this might be the spark to think about your own past and future.

It’s a video that evokes the way a life planner lives—considering your own life alongside someone else’s.

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Aflac’s Yorisou Cancer Consultation Support “Commuter Train” Edition

Aflac’s Yorisou Cancer Consultation Support – Commuter Train Edition

This commercial depicts a man approaching his cancer surgery and how he has faced cancer up to that point.

It tells how Aflac’s supportive cancer consultation service firmly supported him through the anxiety he felt when he was told he had cancer.

It conveys a sense of trust and reassurance, noting that the service provided broad support not only for the illness itself but also for various aspects of life during that time.

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AXA: Managing Life — Life Management — Single-Parent Edition

Managing Your Life® – Life Management® – Single-Parent Edition (30 seconds) | AXA

This commercial portrays AXA’s life management approach, supporting people through the various worries they face in life.

Everyone has concerns, and the positive message is that resolving them one by one leads to a better life.

It conveys a sincere willingness to listen so people can speak openly, and a warm desire to bring smiles to many.

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AXA Managing Your Life ~Life Management~ “Single” Edition

Managing Life® – Life Management® (Single Edition) (30 seconds) | AXA

This commercial expresses the hope that consulting with AXA will give people a chance to think about what it means to live true to themselves.

It also conveys the idea that by receiving thorough advice and reflecting on their past and future, people can move toward a better life.

The content evokes a sense of reassurance and trust, suggesting a desire to support the individual perspectives that emerge from these consultations.

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AXA Managing Your Life – Life Management – “Child-rearing Families” Edition

Managing Your Life® – Life Management® – (For Households with Children) (30 seconds) | AXA

This commercial portrays how families with children resolve their concerns by reflecting on the past and envisioning their ideal future, while also depicting AXA’s supportive stance.

Through the consultation scenes, it powerfully conveys that while caring for your children is important, thinking about your own happiness matters too.

It’s a piece that conveys trust and warmth, showing how they sincerely draw out people’s true feelings and work together to figure out how to get closer to that ideal.

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