Life insurance MC roundup: the warm, customer-centric presentation is appealing.
You often see life insurance commercials when watching TV or video sites, don’t you?
In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.
In this article, we’ll introduce a whole range of those life insurance commercials.
Some of them even tell moving, emotional stories.
Take this opportunity to sit back and watch them carefully.
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Life insurance MC roundup. The appeal lies in warm, customer-centric presentations (41–50).
Daido Life, “Sports make life shine.” Narration by Ryoma Takeuchi.Ryoma Takeuchi
The Daido Life commercial titled “Sports Enrich Life,” narrated by Ryoma Takeuchi.
In this CM, scenes of various sports appear one after another, showcasing Daido Life’s support for a wide range of sports.
It says that sports have the power to enrich not only the athletes but also the hearts of the fans who watch them, and many people will likely relate to that message.
Dai-ichi Life: “Night with Dai-ichi P-Men” (version)Mio Imada
This commercial features Mío Imada, who is troubled about insurance, when a knight from Daiichi appears and powerfully promotes the appeal of P-Men.
It conveys that a common concern—having to keep paying premiums even if you get cancer—can be resolved with this P-Men policy.
The content communicates a commitment to truly stand by users and convey a sense of reassurance.
Nippon Life Mirai Support “Que Sera Sera” VersionHaruka Ayase
This commercial features Haruka Ayase portraying a woman struggling with worries as she goes through life.
Even someone who always seems cheerful and happy might actually be carrying various circumstances and concerns—watching this ad makes you feel that way.
No matter what happens, morning will always come.
If that’s the case, many of us want to spend our days with a smile and live aiming for a happy future.
I believe this commercial especially resonates with those who are feeling down and gives them courage.
Nippon Life Play, Support: “Now, to the Bridge of Glory.” (Version)yuzu
During the period of the Tokyo 2021 Olympic Games, a commercial aired featuring the duo Yuzu.
As footage of Olympic athletes competing played, the two performed their signature song “Eikou no Kakehashi,” which had once been chosen as the theme song for the Athens Olympics.
Watching this commercial, you can’t help but feel there’s no song more fitting for athletes who have devoted themselves to countless efforts and rigorous training in pursuit of the Olympics.
Even now, with time having passed since the Games, seeing it again brings back that excitement and emotion.
Meiji Yasuda After-Follow-Up: “The Happiness of Supporting Each Other” Edition
Set to Kazumasa Oda’s hit song “Kyou mo Dokokade” (“Somewhere Today, Too”), this introduces Meiji Yasuda Life’s “After-Follow” plan.
With the hope of supporting your family’s happiness for a lifetime, it looks back at photos of a loving couple from their younger days and today.
The commercial is crafted to let you imagine the time they’ve spent and the way they’ve walked together, side by side and supporting each other.
Meiji Yasuda ‘Gentle Time’ (2019)
The Meiji Yasuda Life commercial “Gentle Time,” which aired in 2019.
The song is by Kazumasa Oda, a familiar voice in Meiji Yasuda Life’s commercials, and it’s “Ai ni Naru,” included on his album Oda Biyori.
Oda’s soft, heart-touching vocals combined with the photos selected through a public call make for an incredibly moving piece.
They’re simple everyday moments of siblings, parents and children, and couples, yet they make you realize how precious those days truly are.
The final line, “Happiness is always by your side,” really hits home.
Meiji Yasuda “Happy Moments” Special Edition
A special edition of the Meiji Yasuda Life commercial “Happy Moments,” filled with the company’s heartfelt message.
Kazumasa Oda, who actually composed the song, appears in the commercial.
The piece was specially written for Meiji Yasuda Life’s new corporate image, and, in fact, JUJU, Takako Matsu, Takuya Ohashi, and Hitomi Yaida, among others, took part in the chorus.
It’s surprising how star-studded the chorus lineup is.
The song, imbued with such feeling, along with the photos from the photo contest, reminds us that the ordinary present is an irreplaceably happy time.
