Life insurance MC roundup: the warm, customer-centric presentation is appealing.
You often see life insurance commercials when watching TV or video sites, don’t you?
In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.
In this article, we’ll introduce a whole range of those life insurance commercials.
Some of them even tell moving, emotional stories.
Take this opportunity to sit back and watch them carefully.
- A roundup of Hanasaku Life Insurance commercials: appealing for their friendly direction and casting
- [Meiji Yasuda Life Insurance Commercials] Popular and All-Time CM Roundup [2026]
- Sumitomo Life Commercials: Popular and All-Time Commercials Summary [2026]
- [You'll Want to Listen Again] Popular Life Insurance Commercial Songs: CM Themes Through the Years [2026]
- Focus on the cast! Lifenet Life Insurance’s commercial features charming, approachable direction.
- Compilation of Kampo Life Insurance commercials. Ads that beautifully show a customer-centric approach.
- Compilation of Fukoku Life commercials: promotional ads for various insurance products
- [Nippon Life Commercials] Popular and All-Time Commercial Compilation [2026]
- Zenrosai commercials. Compilation of Coop Kyosai (Kokumin Kyosai Coop) commercials.
- Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]
- JA Kyosai commercials: A compilation of ads conveying peace of mind and trust.
- Commercials for Taiyo Life Insurance. A roundup of commercials for life insurance and cancer insurance that convey reassurance.
- A roundup of Merit commercials: the charm lies in their portrayals of family love!
Life insurance MC roundup: The warm, customer-centric presentation is appealing (51–60).
Hanasaku Life Insurance – Life Insurance “A question for those aged 50 and over” edition
This commercial communicates who Hanasaku Life Insurance is recommended for by asking questions aimed at people aged 50 and over.
Through questions that uncover the kinds of thoughts they carry in everyday life, it shows that Hanasaku Life addresses a wide range of concerns.
It also presents plan variations and specific pricing, conveying a commitment to providing peace of mind tailored to each individual.
Hanasaku Life Insurance Life Sugoroku: “If you choose by ‘the company whose contracts are growing now’” version / “If you choose by ‘premium’” version
This is a Hanazaku Life insurance commercial that uses a board game-style portrayal of life to convey criteria for choosing insurance in a fun way.
Its hallmark is a structure where choices advance like rolling dice, clearly communicating, in each installment, appealing points such as the peace of mind that comes from a large number of contracts and budget-friendly premiums.
The fact that many people choose it conveys trustworthiness, and viewers can relate to the coverage that helps you prepare while keeping costs down.
Another key point is how it expresses reliability as a partner supporting life’s important decisions, while adding a playful touch.
Across the series, it comes across as a dependable commercial that shows they’re a partner you can consult with confidence.
Aflac Hybrid of Asset Building and Protection Tsumitas “The Birth of Tsumitas” VersionErika Toda
After several people voice their anxieties about the future one after another, Erika Toda appears and confidently says, “I don’t know what the future holds, but it doesn’t bother me.” The reason, she explains, is Aflac’s Tsumitas! In the latter half of the commercial, the asset-building mechanism and the coverage details are introduced, explaining the peace of mind it provides.
Meiji Yasuda “MY Link Coordinator: Three Years of Progress”
This is a series of commercials using animation by Studio Chizu that looks back on the history of the MY Link Coordinator.
It depicts the achievements of Aki Tamaki, who has appeared in previous commercials as an MY Link Coordinator, and it gives the impression that the actual coordinators will be just as caring and supportive as she is.
Life insurance MC roundup: The warm, customer-centered presentation is appealing (61–70)
Meiji Yasuda “The Brilliance of Youth” / “A Small Light” / “Happy Moments”
This commercial, presented in a slideshow format using lovely everyday photos with family and friends, is a classic style for Meiji Yasuda Life.
Every photo is truly wonderful, and watching them warms the heart.
The background music is, as always, by Kazumasa Oda.
The song featured in this commercial is “Subete Sarigataki Hibi,” released in 2024.
It’s a superb ballad that’s sure to move you, with lyrics expressing gratitude to the people who have supported you, delivered through Oda’s heartfelt vocals.
Kampo Life Insurance: “A Letter to the President”
It’s a commercial in which a male employee of Japan Post Insurance writes a letter on the occasion of the retirement of a company president who had taken out a policy.
In addition to conveying the bond of trust built through their professional relationship, the episode showing that they also spent time together privately clearly communicates how sincerely Japan Post Insurance employees stand by their customers.
The background music is “Red River Valley,” known in Japanese as “Akai Kawa no Tanima.” It’s a song known as an American folk tune, and its lyrics evocatively conjure images of vast natural landscapes.
Nippon Life Nissay Sustainability Project “Nurturing the Future” EditionMasaharu Fukuyama
This commercial gently introduces Nissay’s sustainability initiative for the future, the Nissay Sustaina Project.
With the theme of “Nurturing the Future,” it portrays people, communities, and the environment supporting one another, interwoven with Masaharu Fukuyama’s song.
The song featured in these tender visuals is Fukuyama’s “Miraie.” Written specifically for the commercial, it expresses the hope that we can reunite with our loved ones with a smile.
Centered on piano with a gentle vocal, it conveys a sense of human connection and warmth.