Compilation of Fukoku Life commercials: promotional ads for various insurance products
Fukoku Mutual Life offers a wide range of insurance products for many different people, including medical insurance.
Many of Fukoku Life’s commercials emphasize trust and peace of mind—key factors when choosing insurance—and some feature popular actors.
In this article, we’ll showcase all the Fukoku Life commercials that have aired so far.
Some of them use humorous touches to catch viewers’ attention, so be sure to pay attention to the unique direction of each commercial as you watch.
Compilation of Fukoku Life commercials: promotional ads for various insurance products
Fukoku Mutual Life “This Is Me” versionElaiza Ikeda
This commercial for Fukoku Life starts with Elaiza Ikeda standing on the street, singing with a guitar.
The narration is striking: it voices the conflicting yet coexisting feelings of “I like being alone, but I hate loneliness,” and declares, “That’s who I am.” Seeing someone accept the complexity and contradictions within themselves may give some viewers courage.
In the CM, the song Ikeda is performing is Angela Aki’s signature piece, “Tegami ~Haikei Juugo no Kimi e~” (“Letter: To You, Fifteen”).
Released in 2008, the song tells a story in which the 15-year-old self and the grown-up self exchange letters, expressing what the adult wants to say to the 15-year-old and what the 15-year-old wants to say to the adult.
Fukoku Life Talk with Hello Kitty Café Talk “Wings of the Future” Version / “Good Up” Version / “Life Compass” Version
This commercial has a cheerful vibe, showing Hello Kitty listening closely to different people and staying by their side.
It centers on the desire to prepare for children and for one’s own future, and shows that Fukoku Life offers plans that support those needs.
With Hello Kitty’s character responding to each person with encouraging words, it also conveys a positive feeling of moving toward a bright future.
It’s a happy story where everyone exchanges words and ends up smiling.
