Life insurance MC roundup: the warm, customer-centric presentation is appealing.
You often see life insurance commercials when watching TV or video sites, don’t you?
In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.
In this article, we’ll introduce a whole range of those life insurance commercials.
Some of them even tell moving, emotional stories.
Take this opportunity to sit back and watch them carefully.
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- A roundup of Merit commercials: the charm lies in their portrayals of family love!
MC summary of life insurance. The warm, customer-centric presentation is appealing (31–40)
Lifenet Life Insurance: ‘A New Health Insurance Plan Has Launched’ EditionRuka Matsuda, Hiroki Iijima
In addition to not being a whole-life type and allowing you to choose the coverage period, the monthly premiums are low and getting a quote is easy—this commercial highlights all those appealing points.
The product featured in the ad is a new term medical insurance called “Insurance for Myself Z,” which is particularly aimed at younger generations.
I imagine many viewers became interested in this insurance after seeing the commercial.
Lifenet Life Insurance: ‘We Greedy Ones’ VersionHiroki Iijima, Narration: Ruka Matsuda
This commercial features Hiroki Iijima, with Ruka Matsuda speaking to him as a disembodied voice.
Iijima introduces the term medical insurance “Insurance for Myself Z” to Matsuda.
In the ad, it’s presented as a perfect fit for people who want to enroll in medical insurance but keep premiums low.
Many younger viewers likely felt, “That’s exactly me!”
Meiji Yasuda “Happy Moments” Chapter
In the Meiji Yasuda Life commercial, the catchphrase “You are my happiness” leaves a strong impression.
The stream of photos featuring family and friends is all so wonderful, and it really tugs at your heart, doesn’t it? This commercial features “Subete Sarigataki Hibi” (All the Days Hard to Leave Behind), a song that Kazumasa Oda wrote specifically for it.
The lyrics express bonds and gratitude toward the people around us, and combined with Oda’s beautiful vocals, it becomes a song that truly resonates.
Meiji Yasuda “Going Beyond” Edition
In 2024, the brand name changed from Meiji Yasuda Life to Meiji Yasuda, and this commercial promotes the brand statement “Going beyond the role of a life insurance company.” The slideshow-style visuals featuring beautiful photos characteristic of Meiji Yasuda commercials and music by Kazumasa Oda really catch the eye, don’t they? The BGM is “Tashika na Koto,” a staple in Meiji Yasuda’s commercials.
Released in 2005, this classic has been used in their commercials for many years.
Hoken no Madoguchi “Mr. Ichihara: His Public and Private Sides” EditionHayato Ichihara, Sakura Inoue
Hayato Ichihara appears as an employee of Hoken no Madoguchi, promoting the company’s commitment to honest service.
What’s interesting is the creative device used to convey this: as the CM title suggests, two versions of Ichihara—front and back—appear.
While it’s common to think that a person’s public face and private side have different thoughts, the two Ichiharas in this commercial say, “We mostly feel the same,” emphasizing that there’s no two-facedness.
The reversal of expectations makes for an impactful presentation.
The final gag, where he says “The chair is broken” and keeps spinning around, is also funny and memorable.
Life insurance MC roundup. The appeal lies in warm, customer-centric presentations (41–50).
Nippon Life Play, Support. “What Sports Taught Me” Version
This commercial conveys the idea that sports teach us many things essential for life by showing scenes of athletes instructing others, while also highlighting Nippon Life’s commitment to supporting sports.
It mainly depicts classroom-like settings led by top-tier athletes, and the participants’ smiles convey the fulfillment that sports bring.
The refreshing atmosphere of people enjoying sports is further enhanced by the song “Shin’on” by Yuzu.
It’s a lively track with beautifully layered vocals, and its fresh yet powerful band sound evokes a forward-looking attitude.
Nippon Life Mirai Support “Que Sera Sera” VersionHaruka Ayase
This commercial features Haruka Ayase portraying a woman struggling with worries as she goes through life.
Even someone who always seems cheerful and happy might actually be carrying various circumstances and concerns—watching this ad makes you feel that way.
No matter what happens, morning will always come.
If that’s the case, many of us want to spend our days with a smile and live aiming for a happy future.
I believe this commercial especially resonates with those who are feeling down and gives them courage.
