Life insurance MC roundup: the warm, customer-centric presentation is appealing.
You often see life insurance commercials when watching TV or video sites, don’t you?
In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.
In this article, we’ll introduce a whole range of those life insurance commercials.
Some of them even tell moving, emotional stories.
Take this opportunity to sit back and watch them carefully.
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MC summary of life insurance. The warm, customer-centric presentation is appealing (31–40)
Lifenet Life Insurance: “I Chose It Myself” / “You Can Cancel on Your Smartphone” / “Not Just Cheap”Hakata Hanamaru Daikichi, Ruka Matsuda, Hiroki Iijima
In addition to Ruka Matsuda and Hiroki Iijima, the familiar comedy duo Hakatabana-maru and Daikichi also appear in Lifenet Insurance’s commercials.
In the “I chose it myself” and “You can cancel on your smartphone” versions, Ruka Matsuda explains to Hiroki Iijima the appeal of Lifenet Insurance, such as how you can easily get a quote and complete applications and cancellations using just your smartphone.
In the “Not just cheap” version, the duo, along with Matsuda and Iijima, discuss insurance and highlight Lifenet Insurance’s strengths.
They’re easy-to-understand commercials that feel approachable.
Lifenet Insurance 2025 Oricon Customer Satisfaction Survey Life Insurance Overall No. 1: “10-Second Quote” Version / “Chosen by Myself” Version / “Cancelable by Smartphone” Version / “Save 90,000 Yen” VersionRuka Matsuda, Hiroki Iijima
This series of commercials features Ruka Matsuda conveying the appeal of Lifenet Insurance to Hiroki Iijima.
The ads highlight numerous benefits, such as how easy it is to get a quote, the ability to complete both enrollment and cancellation entirely on a smartphone, and the availability of affordable premiums.
After watching these commercials, many people may be thinking, “Maybe I’ll start by just getting a quote.”
AXA: “The future of the self-employed must never be a risk.”
In AXA’s commercial aimed at self-employed individuals, titled “The future of the self-employed must never be a risk,” various self-employed people from around the world appear, showing them living vibrantly while also portraying the challenges they face.
The commercial introduces initiatives that support the ups and downs of these entrepreneurs’ journeys.
The message—“The future of the self-employed must never be a risk”—is striking, making the ad memorable not only for the self-employed but for everyone.
Life is full of dreams. ‘That’s life—my life.’Mitsuki Takahata
In the commercial featuring Mitsuki Takahata, “Life Is Full of Dreams: ‘That’s Life, My Life’,” Takahata herself showcases her singing voice.
The song she sings is “Jinsei wa Yumedarake” (Life Is Full of Dreams), written and composed by Sheena Ringo.
It’s included on Sheena Ringo’s 2017 album “Gyakuyunyuu: Koukuukyoku,” which features her self-covers of songs she originally provided to various artists.
The lyrics, crafted with Sheena’s distinctive word choices, convey the idea that no matter what kind of life it is, it’s my life—so I should live freely.
When sung with Takahata’s clear, expansive voice, it makes you feel as though life is growing ever more vibrant!
Aflac 50th Anniversary: “50 Years Standing by Your Life”
This commercial highlights Aflac’s 50th anniversary and gently conveys the company’s unwavering commitment to being close to people’s lives.
It features the Aflac Duck, the company’s mascot, staying by the side of various individuals.
The fact that the message isn’t overly forceful is also memorable.
The content strongly conveys a desire to make the future more positive.
Life insurance MC roundup. The appeal lies in warm, customer-centric presentations (41–50).
Meiji Yasuda “Going Beyond” Edition
In 2024, the brand name changed from Meiji Yasuda Life to Meiji Yasuda, and this commercial promotes the brand statement “Going beyond the role of a life insurance company.” The slideshow-style visuals featuring beautiful photos characteristic of Meiji Yasuda commercials and music by Kazumasa Oda really catch the eye, don’t they? The BGM is “Tashika na Koto,” a staple in Meiji Yasuda’s commercials.
Released in 2005, this classic has been used in their commercials for many years.
Aflac ALL-in Plus Letter from Aflac: Episode 15 “Opening Night”Sho Sakurai, Ken Matsudaira
Once we take out insurance—like cancer insurance—we tend to just leave it as is, don’t we? This commercial highlights the importance of reviewing such policies and conveys the message that, now that you’ve realized it, you should review them right away.
It features a comedic twist where, while Ken Matsudaira is performing “Matsuken Samba II,” Sho Sakurai suggests revisiting cancer insurance—even though they’re in the middle of a live performance.
As Matsudaira hesitates because it’s during the show, Sakurai explains why it’s crucial to review cancer insurance, leading to his understanding.
The ad powerfully emphasizes that an early review is so important, it can’t wait—even for a live performance.