Life insurance MC roundup: the warm, customer-centric presentation is appealing.
You often see life insurance commercials when watching TV or video sites, don’t you?
In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.
In this article, we’ll introduce a whole range of those life insurance commercials.
Some of them even tell moving, emotional stories.
Take this opportunity to sit back and watch them carefully.
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Life insurance MC roundup: the appeal lies in warm, empathetic presentations for customers (21–30)
Dai-ichi Life Health Check Discount “Health Check Discount Song♪” VersionMio Imada, DAIGO
This is the “Checkup Discount Song♪” spot from Dai-ichi Life Insurance featuring DAIGO and Mio Imada.
Though DAIGO is well-known from variety shows, he’s the vocalist of the rock band BREAKERZ, and in this commercial he showcases his singing voice.
In what appears to be an office setting, he gently sings to people holding their health checkup results.
Mio Imada stays close by and provides the narration.
As he sings, he recommends simply submitting your health checkup results—a commercial with a slightly musical-theater feel.
Dai-ichi Life Bright Way: ‘What is Bright Way? Umbrella’ EditionEmi Takei, Masahiro Higashide
This is the 2014 commercial titled “What is Bright Way? Umbrella,” featuring Emi Takei and Masahiro Higashide.
The ad compares insurance coverage—illnesses and risks—to a colorful set of seven umbrellas.
Emi Takei walks among the umbrellas, then gathers them together into one large umbrella to highlight comprehensive coverage.
In the story, Takei serves as a navigator who explains insurance, while Higashide is the one being taught; in the end, the two of them step together under the large umbrella.
MC summary of life insurance. The warm, customer-centric presentation is appealing (31–40)
Lifenet Life Insurance “Level X (10) Insurance” EpisodeRuka Matsuda, Hiroki Iijima, Tetsuya Iwanaga, Hayato Onozuka
This is a cancer insurance commercial featuring four actors who co-starred in Kamen Rider Ex-Aid.
In addition to highlighting the product’s appeal, it also encourages viewers to periodically review their insurance coverage.
The Kamen Rider-style direction is striking, and it became a hot topic among fans.
Lifenet Life Insurance “Level X (10) Insurance” EpisodeRuka Matsuda, Hiroki Iijima, Tetsuya Iwanaga, Hayato Onozuka
This is a cancer insurance commercial featuring four actors who co-starred in Kamen Rider Ex-Aid.
In addition to highlighting the product’s appeal, it also encourages viewers to periodically review their insurance coverage.
The Kamen Rider-style direction is striking, and it became a hot topic among fans.
Aflac Cancer Insurance That Stays Close to You Miraito “Birth” Version / “Do Children Need It Too?” Version / “Do You Need Both?” Version / “How Should You Choose?” Version / “Optimal Peace of Mind” VersionMikako Tabe, Daichi Watanabe, Yasuko Tomita
This commercial features Mikako Tabe as the presenter, introducing Miraito, a cancer insurance plan that supports you.
People at various life stages come to her for advice about cancer insurance, and the ad highlights how they can enroll in the optimal plan tailored to their age and lifestyle.
It clearly conveys that this is insurance that truly supports each person’s feelings and way of life.
Life is full of dreams. “The Future of This Country Seen by Children” Edition
The “Life Is Full of Dreams: ‘The Future of This Country as Seen by Children’” edition features an original song written specifically for the commercial.
The composer is Taku Matsushima, a composer and musician known for creating numerous C-songs.
As the commercial shows Mitsuki Takahata and others imagining their own bright futures, a vivid, glamorous melody flows, coloring life itself.
The tune overflows with the excitement and thrill of parade or show music, stirring a spirit of adventure.
Lifenet Life Insurance: Matsuko Standing on the Embankment “If You’re Going to Enroll” / “Just Live How You Like” / “Even When You Were Young”Matsuko Deluxe
This video shows Matsuko Deluxe gazing off on a bench by the embankment; it’s part of LIFENET Insurance’s “Matsuko standing on the embankment” commercial series.
As she sits on the bench, she appears to be thinking about life insurance.
She says, “When you’re young, it’s fine to live however you like, but you have to be careful with money,” and the message develops into recommending LIFENET Insurance.
Many people might feel that when Matsuko says it, it sounds especially trustworthy, don’t you think?