[Tsuyoyasa] A summary of Mitsui Direct General Insurance’s commercials

Last updated:2023/10/18

[Tsuyoyasa] A summary of Mitsui Direct General Insurance’s commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Mitsui Direct General Insurance, which uses the slogan “Tsuyoyasa” meaning “strong and gentle,” offers automobile insurance.

In past commercials, Tsubasa Honda appeared, and more recently, the memorable ads feature Kenichi Endo and actress Nao.

In this article, we’ll introduce a selection of Mitsui Direct General Insurance commercials all at once.

While these commercials emphasize peace of mind—an important factor when choosing auto insurance—they also characteristically incorporate approachable humor.

Let’s dive right in!

[Tsuyoyasa] A summary of Mitsui Direct General Insurance’s commercials

Mitsui Direct General Insurance: Strong and Kind Car Insurance — “Dashcam: Automatically Connected” Version / “Dashcam: AI Analysis” Version / “With a Concierge” VersionKenichi Endo, Nao

[Mitsui Direct General Insurance: Official] Strong and Gentle Car Insurance — Concierge Included (15 seconds)

This commercial conveys the reassurance of Mitsui Direct General Insurance’s dependable support—trust you can count on even in moments of panic.

Kenichi Endo’s confident portrayal of Mr.

Mitsui evokes just how reliable Mitsui Direct can be.

It highlights the company’s solid support, from handling emergencies to proposing plans tailored to each customer.

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