![[Tsuyoyasa] A summary of Mitsui Direct General Insurance’s commercials](https://i.ytimg.com/vi_webp/WcGjQih2qYU/maxresdefault.webp)
Mitsui Direct General Insurance, which uses the slogan “Tsuyoyasa” meaning “strong and gentle,” offers automobile insurance.
In past commercials, Tsubasa Honda appeared, and more recently, the memorable ads feature Kenichi Endo and actress Nao.
In this article, we’ll introduce a selection of Mitsui Direct General Insurance commercials all at once.
While these commercials emphasize peace of mind—an important factor when choosing auto insurance—they also characteristically incorporate approachable humor.
Let’s dive right in!
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- Compilation of SMBC Group commercials (including Sumitomo Mitsui Banking Corporation, Sumitomo Mitsui Card, etc.)
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[Tsuyoyasa] A summary of Mitsui Direct General Insurance’s commercials
Mitsui Direct General Insurance: Strong and Kind Car Insurance — “Dashcam: Automatically Connected” Version / “Dashcam: AI Analysis” Version / “With a Concierge” VersionKenichi Endo, Nao
This commercial conveys the reassurance of Mitsui Direct General Insurance’s dependable support—trust you can count on even in moments of panic.
Kenichi Endo’s confident portrayal of Mr.
Mitsui evokes just how reliable Mitsui Direct can be.
It highlights the company’s solid support, from handling emergencies to proposing plans tailored to each customer.
