Recruit’s commercial songs: a roundup introduction to the CM tracks for each service
Recruit commercials you often see on TV and video sites.
A variety of ads are run for services like Zexy, Townwork, and Hot Pepper Beauty.
In this article, we’ll introduce, all at once, the commercial songs featured in those Recruit-related ads.
Many of you have probably found yourselves wondering, “Who’s singing this wonderful song?” after it caught your ear.
Take a look through this article and try finding the song you heard in a commercial that stuck with you.
Recruit's commercial songs: A roundup of each service's CM tracks (1–10)
Recruit Car Sensor “Winter, again Nanao & Nanae” versionNEW!Nanao, Kotaro Yoshida, Ryuji Akiyama
It’s a video that seems to pay homage to GLAY’s music video, depicting Nanao and Ryuuji Akiyama of Robert singing in the falling snow.
From there, it also highlights a car speeding along snowy roads and a smartphone screen, conveying that you can find your ideal car on Car Sensor.
The original source for the comically recreated visuals—and the song portrayed throughout—is GLAY’s “Winter, again.” The band sound builds momentum toward the chorus, and the vocals convey a palpable strength.
The lyrics layer winter scenery with poignant emotions, evoking a swell of feeling that rises with the intensifying snowfall.
Started a part-time job with Recruit Townwork: “A Feeling of Beginnings”NEW!Ruru Jitsukuma, Kentaro Maeda
This commercial portrays Ruru Jitsukuma and Kentaro Maeda diligently working part-time jobs, and conveys that their meeting itself was sparked by Townwork.
Townwork appears in their casual conversation, illustrating how it supports both finding part-time work and connecting people, all depicted through a relaxed vibe.
The song used to highlight the subtle thrill in everyday life is Neguse.’s “Atashi no Dress.” Its light yet powerful band sound drives the track, and the gradual build toward the chorus conveys a real sense of exhilaration.
The lyrics depict facing one’s aspirations, expressing a determination to move forward in a fun, uplifting way.
Recruit SUUMO “Life Floor Plan”NEW!Yu Aoi
This commercial conveys the convenience of SUUMO—where information on a wide variety of properties comes together—and how it leads to a more fulfilling daily life, as seen through Yu Aoi.
A major theme is people living in different floor plans, highlighting the fun of choosing layouts that suit one’s lifestyle, all presented with warm smiles.
Accentuating the calm atmosphere of the visuals is Transparent Map by Kazuyoshi Saito, written specifically for the SUUMO commercial.
Its lively, acoustic sound is striking, and together with lyrics that depict everyday scenes and feelings, it conveys a sense of uplift found within ordinary life.
Recruit Zexy “Yay” VersionNEW!Julia Okinoki, Takahiro Hōjō
This commercial depicts someone buying Zexy and moving forward with wedding preparations, while also expressing how it becomes an opportunity to look back on the journey so far.
It follows Juria Oki as she takes steps toward marriage, and her constant smile throughout conveys Zexy’s commitment to supporting a happy wedding.
The song that further enhances the happy atmosphere shown in the footage is Kaela Kimura’s “Butterfly.” Its gentle sound, which incorporates organ tones, is striking, and the bell accents evoke the image of a wedding.
The lyrics, which speak to bonds with loved ones and hopes for future happiness, portray a joyful scene of two people supporting each other as they live their lives.
Recruit Townwork Townwork Song “Posing” VersionNEW!Mio Imada, FRUITS ZIPPER
Mio Imada and FRUITS ZIPPER strike lighthearted poses in this commercial, whose cheerful vibe conveys how Townwork can enrich everyday life.
Set against a bright yellow backdrop, the ongoing smiles and posing clearly express a positive atmosphere.
Accompanying the poses in the footage is a parody of “When the Saints Go Marching In.” As the word “marching” in the title suggests, the song carries a forward-looking feel and conveys a determination to move in a better direction.
Recruit SUUMO ‘Sold Yeay through SUUMO Sales’ featuring TRFNEW!TRF
This commercial comically conveys, through a TRF live performance, that with SUUMO you can request home appraisals from multiple companies at once, helping your home sale head in a better direction.
Tying into the theme of selling a house, here they “sell off” the “Yay,” creating a unique world where only the “Yay” parts of their usual song make the members’ movements stop.
The track that creates a strong sense of oddity by removing those “Yays” is TRF’s signature song, “survival dAnce ~no no cry more.” With its cyber vibe that makes the dance stand out, the sound—and the vocals—express a positive atmosphere.
Recruit Hot Pepper Beauty Student Discount “Prime Age for Deals” VersionNEW!Ai Yoshikawa
This is a commercial introducing Hot Pepper Beauty’s student discount, highlighting the fun of getting beauty services at a great price.
Ai Yoshikawa uses the student discount at a salon and then lightly dashes outside, vividly conveying a sense of exhilaration.
The song that further elevates the commercial’s light and joyful vibe is a parody of Pink Lady’s “Pepper Keibu.” It preserves the drive of the original while cheerfully expressing a strong, forward-looking energy.