[Recruit Commercials] Popular and All-Time Commercials Compilation [2026]
When people hear “Recruit,” many strongly associate it with job-related services like Townwork and Rikunavi, but in fact, they offer a wide range of services!
Hot Pepper Beauty, SUUMO, AirPAY, Study Sapuri, Car Sensor, and Zexy are all part of Recruit’s services too, right?
With so many services under their umbrella, you often see commercials from the Recruit group on TV, and I think many people recognize the refreshing sound logo at the end of their ads.
In this article, we’ll introduce a whole lineup of Recruit commercials!
Recruit’s commercials often feature humorous direction and have become a hot topic for being entertaining!
Let’s dive right in!
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[Recruit Commercials] Popular and All-Time Commercials Summary [2026] (41–50)
Smartphone All-in-One Search
This is the TV commercial “Search All at Once on Your Smartphone” for SUUMO, the real estate site operated by Recruit.
At a café where Suumo is eating an omelet rice, the Don-Suumo family is sitting nearby.
It seems their opinions are divided about house hunting.
Before we know it, they’ve come over to Suumo’s table and are sitting next to him.
They’re a size larger than Suumo.
All fluffy and very cute.
[Recruit Commercials] Popular and Historical Commercials Summary [2026] (51–60)
SUUMO Reunion
This is the TV commercial “SUUMO Reunion” for the real estate site SUUMO, operated by Recruit.
It’s a narrative-style story in which Suumo, back when he was still a college student, has a “reunion” with Sumomi, whom he had had a crush on since elementary school.
Suumo’s character is surprisingly detailed, and Sumomi has unexpectedly become a gravure idol.
It’s cute how Suumo believes it’s a reunion even though he only spotted Sumomi at a gravure idol event.
SUUMO “New Life” Version
This is the 2013 TV commercial “A New Life” for SUUMO, the real estate website operated by Recruit.
Suumo has moved and started a new life.
It looks like they’re enjoying a fulfilling routine—going shopping at the greengrocer, taking photos of a cat they met in town, and more.
Apparently, Suumo likes music, too.
In their room, they’re jamming away on a guitar—a Flying V painted with stars.
“SUUMO Appears” (version)
SUUMO is one of Japan’s largest real estate websites, operated by Recruit.
Its popular character is Suumo.
The fluffy, moss-ball-like look is irresistibly cute.
In the commercials, Suumo searches for a home using dowsing, but after wandering around and getting lost, he ends up mistakenly arriving at a doghouse.
The narration is by Masatō Ibu, whose deep, cool voice is fantastic.
The ‘Don Sumo Appears’ segment
This is the TV commercial “Don-SUUMO Appears” from Recruit’s real estate site SUUMO.
While Suumo is having tea at an open-air café, his coffee starts to float, and above him is a spaceship sucking up the coffee…
Inside the spaceship is Don-Suumo—black, curly-haired, and wearing an eye patch.
At the time the commercial aired, it seems you could watch the continuation by searching “Don-SUUMO” online.
Footprints
This is the TV commercial “Footprints” from Recruit’s real estate site SUUMO.
Actor Yoshinori Okada gives a strong performance as the father of an elementary school boy.
A father visits the construction site of a newly built house with his son.
The son finds the footprints his father left, and as they follow them together, they end up back at the apartment where the boy was born.
Many viewers were likely moved when the father says, “It was here that I found something I absolutely wanted to protect.”
Part-time Job Japan National Team: Townwork Grand Parade! Ayaka MiyoshiAyaka Miyoshi
In the commercial, Ayaka Miyoshi sings the opening of the Townwork song, and the people working around town suddenly join in with wonderful vocals.
Before you know it, a long parade of workers from all kinds of professions forms behind her as she walks, giving it a bit of a musical vibe.
Ayaka Miyoshi’s clarity is stunning! With her simple updo and white dress, she looks incredibly cute.
