A roundup of BMW commercials, from cool ones to humorously staged spots.
In this article, we’ll introduce a collection of BMW commercials.
Born in Germany, the automaker BMW has attracted many fans in Japan as a luxury brand.
They offer a wide range of models from sedans to SUVs, and more recently they’ve been expanding their lineup of electric vehicles.
Their stylish exteriors and premium ride quality are also appealing, and their commercials often feature cool, cinematic presentations that perfectly match the image of BMW cars.
At the same time, some ads showcase the kind of humor you’d expect from an overseas brand, so enjoy those as well as you watch.
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Compilation of BMW commercials: from cool to humorous productions (31–40)
BMW THE X1 Premium Compact SUV Sales Volume No.1 in Japan
A commercial introducing that the BMW THE X1 has achieved Japan’s No.1 sales in the premium compact SUV segment.
In this series, whose concept is about finding your own path that truly suits you, the familiar, deep-bass melody has been used as the background music each time.
While the melody gives off a cool impression, it’s packed with the thrill and excitement of discovering and reaching your own road.
The low, pounding beats feel almost like a heartbeat, making you want to hop into a BMW right now and set off on an adventurous journey.
iX3 / X3
The BMW iX3 and X3 commercials feature an original song created specifically for the ads.
The driving drum beat and handclaps evoke a sense of excitement and anticipation! Layered over that, the cool female vocals add a mysterious allure.
Then the chorus arrives—but just as it’s building, the commercial ends, leaving you desperate to hear what comes next.
It’s a track that fills you with a sense of expectation, as if wondering what scenery awaits at the end of a journey.
BMW THE GENIUS BAKABON & BMW
A BMW commercial featuring foreigners who seem to be the family from the gag manga Tensai Bakabon.
Like a Hollywood movie version of Tensai Bakabon, the commercial uses a big-band arrangement of the anime’s theme song as its BGM.
That familiar comical melody undergoes a dramatic transformation into something that sounds like music from a Hollywood film or a Broadway musical! While the stylish, handsome version of Bakabon’s Papa—unimaginable from the anime—is certainly eye-catching, your ears are also drawn to the music playing in the background.
It really makes you want to hear the full version someday!
THE ALL-NEW BMW X7
A track by the music production company PlayDis, featuring a refreshing melody that makes you want to hop in the BMW X7 from the commercial and set off on a journey to anywhere.
Train travel is nice, but a trip in the BMW X7 is even more comfortable—and enjoyable even inside the car.
To convey that charm, this melody, which feels like pure, clear light, is perfect.
It makes you feel that a brilliant light of hope awaits at your destination.
Rather than evoking the sensation of zipping through all sorts of roads, the melody gives the impression of cruising briskly and pleasantly toward your journey’s goal.
BMW Certified Used Cars Autumn Driving Fair Now On
A BMW commercial featuring a stylish, light folk-rock melody.
It presents a completely different vibe from BMW’s ads with thundering bass, giving a cool and smart impression.
The performer is music producer and guitarist Assaf Ayalon.
Ayalon, a talent worthy of Israel’s equivalent of the Grammy Awards, delivers melodies that are perfect for driving! Play it on a driving date, and it’ll instantly turn into a super cool outing!
Compilation of BMW commercials: from cool ones to humor-filled productions (41–50)
BMW 5SERIES EDITION MISSION: IMPOSSIBLE「EDITION MISSION: IMPOSSIBLE」
This incredibly famous and striking, tension-filled phrase is something everyone has heard at least once.
It’s the theme music for the TV drama “Mission: Impossible,” composed by Lalo Schifrin, the Argentine composer who is also renowned as a jazz pianist.
Its distinctive groove, skillfully using an irregular 5/4 time signature, can only be described as cool and stylish.
In the film series “Mission: Impossible” starring Tom Cruise, the version performed by members of U2 is also well known, and Limp Bizkit’s unconventional cover, “Take a Look Around,” became a huge hit as well.
New BMW 1 Series Launch Movie
Born in 1990 and hailing from Los Angeles, rising DJ and music producer NGHTMRE, who’s been making waves in the trap music scene, teams up with the duo Big Gigantic, known for their hybrid electronic sound, on this track.
With frenetic electronic sounds darting in all directions and a flashy horn section, it’s a strikingly funky yet cool number.
Using this song as the BGM while confidently handling the dynamic new BMW 1 Series would look seriously cool!