RAG MusicCM
Lovely commercial jingle

Compilation of car commercials: A comprehensive showcase of domestic and international automakers, regardless of brand

When you watch TV or browse the internet, you see car commercials all the time, don’t you? Not only domestic manufacturers but also overseas brands are actively producing ads.

Many of these car commercials are particular about their cast and background music, so you probably have at least one that left a lasting impression on you.

In this article, we’ll showcase a wide range of car commercials from both Japanese and international automakers, old and new.

Since the cast, music, and direction vary by model, enjoy spotting the differences as you watch.

Volkswagen (1–10)

Volkswagen New Golf “People” Version

Volkswagen New Golf JAPAN CM

A band beloved across generations, Southern All Stars released their 54th single in 2013, which was used as the theme song for Volkswagen’s “New Golf” commercial.

Mr.

Kuwata himself appeared in the ad and was driving.

It’s not just the signature Southern sound—despite being thoroughly pop, it’s profoundly deep! As the title “Peace and Highlight” suggests, the lyrics carry a wish for peace, a message that makes you think in any era and even feels heroic.

It’s a wonderful number that makes you want to cherish the small, everyday things you love.

Volkswagen RoboBoy

Volkswagen – Roboboy

Boney M.

was a disco band from Germany active in the 1970s and ’80s, known for hits like “Rasputin.” This song is one they covered; the original was released by Bobby Hebb in 1966.

He wrote it while thinking of his late brother.

In Boney M.’s cover version, you can enjoy the cool vibe of classic disco sound.

Audi (1–10)

Audi Q4 e-tron “Audi Q4 e-tron 2025 ver.”NEW!

[Audi Q4 e-tron] TV commercial / Audi Q4 e-tron 2025 ver. [Audi Japan]

The commercial for the Q4 e-tron released in 2025 highlights its appeal one after another.

In addition to visuals like the exterior and lighting, it also touches on its driving performance as an electric vehicle, including information on range and charging.

It’s a wonderful commercial with compelling messaging that grabs your attention and makes you think, “I want to drive it!”

Audi A3 “Let the freedom of fun begin.”

[Audi A3] TV commercial / Let’s begin the freedom of enjoyment. [Audi Japan]

This is a commercial announcing purchase support for Audi A3 buyers.

It highlights low-interest loans and free maintenance for the first vehicle inspection.

Scenes show the car zipping through city streets and its refined interior, effectively conveying the A3’s appeal alongside the attractive purchase incentives.

Audi “Strive for clarity: the new Audi Concept C”

Strive for clarity: the new Audi Concept C

This commercial strongly highlights the meticulous attention to detail behind Audi’s design, starting with visuals that thoroughly showcase the car.

It conveys that the new design philosophy, Radical Next, has been realized in the Audi Concept C.

By clearly revealing even the finer details, it heightens anticipation for how this design will translate into real-world usability.

Audi Motorsports Evolution: “Timeline Race” EditionNEW!

Evolution of Audi Motorsport | Timeline Race [Audi Japan]

This is a commercial that portrays how Audi has supported the evolution of motorsports while also conveying its initiatives for the future.

The key point is the sense of speed as the car races through, and it also highlights the various features that make that possible.

Accompanied by a tense and powerful narration, it evokes not only a sense of speed but also an impression of stability.

Mercedes-Benz (1–10)

The new CLS Debut

The new CLS Debut | 30-second 1080P HD version

Within the Mercedes-Benz lineup, the CLS stands out as a four-door coupe characterized by a simple design and a composed atmosphere.

Here is the commercial for the new CLS model announced in 2018! The music was specially composed for the CM by musician Kazumasa Hashimoto, who performs under the name Kazumasa Hashimoto.

The ambient, environmental-music-like vibe—where the engine and driving sounds blend seamlessly with the coastal scenery—is incredibly appealing.