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Compilation of car commercials: A comprehensive showcase of domestic and international automakers, regardless of brand

When you watch TV or browse the internet, you see car commercials all the time, don’t you? Not only domestic manufacturers but also overseas brands are actively producing ads.

Many of these car commercials are particular about their cast and background music, so you probably have at least one that left a lasting impression on you.

In this article, we’ll showcase a wide range of car commercials from both Japanese and international automakers, old and new.

Since the cast, music, and direction vary by model, enjoy spotting the differences as you watch.

Volkswagen (1–10)

Volkswagen New Golf “Finally Here” Version

[Volkswagen Golf CM] - Japan Edition 2021 (1) Volkswagen Japan 'Golf' TV Commercial

The commercial aired in 2022, titled “The All-New Golf Is Finally Here.” The piece that was used and quickly spread by word of mouth was “Stop Motion.” Even if you don’t immediately remember it, you’ll recognize it when you hear it and think, “Oh, that song.” It’s a track by the rock band Polkadot Stingray.

Its beautiful lyrics, which liken life to stop motion, and its driving melody perfectly matched the vibe of the commercial.

Another reason it drew attention was the overwhelming vocal prowess of Shizuku, the band’s lead singer.

Volkswagen New Golf “People” Version

Volkswagen New Golf JAPAN CM

A band beloved across generations, Southern All Stars released their 54th single in 2013, which was used as the theme song for Volkswagen’s “New Golf” commercial.

Mr.

Kuwata himself appeared in the ad and was driving.

It’s not just the signature Southern sound—despite being thoroughly pop, it’s profoundly deep! As the title “Peace and Highlight” suggests, the lyrics carry a wish for peace, a message that makes you think in any era and even feels heroic.

It’s a wonderful number that makes you want to cherish the small, everyday things you love.

Audi (1–10)

Audi Land of quattro ‘Rain’ Version

Audi Commercial (Japan, 2013)

This commercial conveys that Audi cars can handle any environment and deliver a reassuring drive.

It depicts the surroundings outside the car changing one after another, and by contrasting this with the flustered reactions of nearby pedestrians, it effectively expresses the car’s strength.

What further highlights the way the vehicle brushes off the difficulties shown in the visuals is the nursery rhyme Amefuri, sung by UA.

The unique world created by the blend of the light, buoyant melody and her rich, resonant vocals is striking, evoking a sense of composure in the face of major challenges.

Audi R8 Spyder「R8 Spyder quattro」

Audi R8 Spyder CM

Ryuichi Sakamoto, a world-renowned musician known for his energetic range of activities.

The piece “Otowa” was chosen as the theme for the commercial of Audi’s sports car, the R8 Spyder.

It is included on the compilation album “Year Book 2005–2014,” which gathers previously unreleased tracks.

The title was reportedly inspired by the archaic feel of the Japanese language and the imagery of wings.

Sakamoto has said he aimed to harmonize sound with a sense of speed, and the track’s beauty, lightness, and elegance conjure up scenes of cityscapes and nature alike—an arresting number.

I think it pairs perfectly with moments when you want to spend quality time.

Audi The all-new Audi Q5

The all-new Audi Q5

This is “Fool Rhythm” by Two Fingers, featured in the commercial for the new Audi Q5.

Two Fingers is an alias project of Amon Tobin—often hailed as a genius musician—known for performances that combine projection mapping and music.

The beatmaking showcases his exceptional sense for sound design: thunderous, roaring low end with claps and noise intertwining around it.

The track is included on the 2012 album Stunt Rhythm.

Audi RS 6 Avant Debut

This track, with its mysterious, ruggedly cool vibe, is called “Everything.” It was featured in an Audi RS Avant commercial.

It’s a song released in 2013 by singer-songwriter Sean Christopher.

The bluesy guitar paired with the languid vocals pulls you right into its world.

It swells all at once, then settles—those dynamic shifts throughout are irresistible.

It’s especially recommended if you’re looking for something like Michael Bublé’s rendition of “Feeling Good.”

Audi Support for the Japan National Soccer Team (Zaccheroni)

2014 FIFA World Cup™ | adidas “Form a Circle, Audi Version” (adidas Audi commercial, 40 seconds) Let’s put Engin on the Japan National Team.

This commercial expresses the desire to cheer on Japan’s national team as they take on the World Cup, using Audi cars as the medium.

By linking a car’s engine with the pre-game team huddle, it depicts Audi cars forming a circle and playing a tune, conveying bonds and strength.

The music that strongly underscores this supportive stance and power is the ‘Aida March,’ well known as a soccer chant.

It gives the impression of a song that unites voices rather than relying on words, evoking a powerful image of giving a strong push from behind.