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Compilation of car commercials: A comprehensive showcase of domestic and international automakers, regardless of brand

When you watch TV or browse the internet, you see car commercials all the time, don’t you? Not only domestic manufacturers but also overseas brands are actively producing ads.

Many of these car commercials are particular about their cast and background music, so you probably have at least one that left a lasting impression on you.

In this article, we’ll showcase a wide range of car commercials from both Japanese and international automakers, old and new.

Since the cast, music, and direction vary by model, enjoy spotting the differences as you watch.

Mercedes-Benz (1–10)

E-Class「How does it feel?」

Mercedes E Class “Masterpiece”

This piece was created by Yessian Music, a sound company specializing in surround mixing for original music and sound design for films, commercials, and television.

“Masterpiece” is a perfect fit for the Mercedes-Benz E-Class, a model that combines style with luxury.

The lower-register electric guitar maintains a steady tempo while conveying a sense of speed.

It also carries a 1970s British rock vibe, and although it may seem simple at first glance, it blends traditional weight and gravitas—truly a Masterpiece in every sense of the word.

The new CLS Debut

The new CLS Debut | 30-second 1080P HD version

Within the Mercedes-Benz lineup, the CLS stands out as a four-door coupe characterized by a simple design and a composed atmosphere.

Here is the commercial for the new CLS model announced in 2018! The music was specially composed for the CM by musician Kazumasa Hashimoto, who performs under the name Kazumasa Hashimoto.

The ambient, environmental-music-like vibe—where the engine and driving sounds blend seamlessly with the coastal scenery—is incredibly appealing.

The EQC

Mercedes-Benz EQC 30-second commercial Japanese version | The Weeknd – Blinding Lights

Blinding Lights is a song that consciously draws heavily on 80s disco music.

It was released in 2019 by The Weeknd, an R&B singer from Canada.

From the moment the catchy synthesizer melody—one listen and it sticks in your head—kicks in, it whisks you away to a stylish, nighttime cityscape.

Its sense of speed makes it especially perfect for car commercials, almost as if you’re out driving.

The song’s similarities to a-ha’s Take On Me have also made mashups of the two tracks popular.

BMW(1〜10)

THE iX / THE i4 “Coldplay” Version

[BMW iX & i4 CM] - Japan Edition 2022 BMW Japan TV Commercial -

Under a clear, radiant sky, cars cruising through the city evoke a sense of the future in BMW THE iX / THE i4 “Coldplay” edition.

The track used is “Higher Power,” produced in 2021 by Coldplay, the globally renowned rock band from the UK.

It’s a light, upbeat tune featuring airy synth tones.

You’ll be soothed by their supple, beautiful vocals and choral work.

The song carries a bright message filled with dreams and hopes for the future.

Give it a listen alongside the stylish commercial.

BMW ‘Feel it. BMW Clean Diesel.’ Version

TV Commercial BMW | “Experience it. BMW Clean Diesel.”

This is a commercial promoting BMW’s clean diesel, highlighting its excellent fuel economy, the feel of its acceleration, and solid power.

Alongside users’ testimonials, the footage of the car speeding along conveys a fresh atmosphere and a strong sense of comfort.

The song that further emphasizes the powerful driving portrayed in the visuals is BOOM BOOM SATELLITES’ “Vanishing.” The vocals, which feel as if they’re reaching far into the distance, are supported by a strong rhythm, evoking a sense of hope moving toward the future.

BMW 8 Series: “BMW’s new era of luxury takes off — the debut of the 8 Series.”

【TVCM】THE ALL-NEW BMW 8 SERIES. 45sec

That quintessentially ’60s, psychedelic, sound-driven garage soul is always so cool and stylish whenever you hear it.

The very choice to use a track like this for a BMW 8 Series commercial—despite it being a sports coupe that prioritizes athleticism and performance while also embodying a luxurious elegance—is delightfully savvy.

Originally, it was a song by American R&B singer Johnny Thunder, active in the ’60s, and it was covered by British pop singer Don Fardon and released in 1969.

Highly recommended for fans of rare groove!