RAG MusicCM
Lovely commercial jingle

Compilation of car commercials: A comprehensive showcase of domestic and international automakers, regardless of brand

When you watch TV or browse the internet, you see car commercials all the time, don’t you? Not only domestic manufacturers but also overseas brands are actively producing ads.

Many of these car commercials are particular about their cast and background music, so you probably have at least one that left a lasting impression on you.

In this article, we’ll showcase a wide range of car commercials from both Japanese and international automakers, old and new.

Since the cast, music, and direction vary by model, enjoy spotting the differences as you watch.

Suzuki (1–10)

SUZUKI Alto Works

[Suzuki Alto Works CM] - Kei Car Edition 2015 -

It’s one of the signature songs by popular guitarist and singer-songwriter Lenny Kravitz, also known in Japanese as “A Dash for Freedom.” It was used in commercials for the ever-popular Alto Works, which has long enjoyed a devoted following.

The track’s distinctive guitar riff and full-on rock vibe perfectly match the sporty image of the Alto Works.

Although it was released in 1993, many people—including younger generations—have probably heard it.

That’s because, in addition to the Alto Works ads, it was also featured in commercials for Nissan and Wilkinson.

SUZUKI Solio Bandit “Countdown Drive” Version

SUZUKI SOLIO BANDIT HYBRID CM “Countdown Drive” Version 15 Seconds

Morisaki Win’s debut song “Parade – PARADE,” which played in the Solio Bandit “Countdown Drive” commercial, has a vibe that blends Toshinobu Kubota and Daichi Miura—nice groove with a touch of romance, a feel-good number.

It’s so comfortable you’ll find your body swaying the whole time, and the instrumental break is fantastic too! It’s a refreshing track that makes you want to take off running—truly a driving song—and a perfect match as BGM for a day off, don’t you think? Looks like it’s going to be a fun day!

SUZUKI Swift “Two People’s Conversation” Version

Anna Yamada Suzuki Swift “Two People’s Conversation” TV commercial

Released in 2019, the Swift commercial features the song “Tabi wa Michizure” by Official HIGE DANDism.

The ad was created around the concepts of the Swift’s refined design and the fun, exhilarating driving experience.

Paired with the theme song, it really highlights the Swift’s cool appeal and how great it feels to drive, doesn’t it?

Subaru (1–10)

SUBARU LEVORG “ONE DAY” Version

SUBARU LEVORG Commercial “ONEDAY” Version 15 Seconds

If you hear the chorus, you’ll go, “Oh, that song from the commercial!”—GLAY’s “Into the Wild.” This track, which was used in Subaru’s LEVORG “ONEDAY” commercial, likely made many people think for a moment, “Wait, is this really a GLAY song?” The song is included on GLAY’s 25th-anniversary best-of album, “REVIEW II ~BEST OF GLAY~,” released in 2020.

With its somewhat exotic and bewitching melody, it’s a track that represents a new frontier for GLAY.

SUBARU FORESTER: “Let’s go on more adventures. Winter Conquest” Version

[Subaru Forester Commercial] - Japan Edition 2018 SUBARU Japan 'Forester' TV Commercial

The song featured in the FORESTER “Let’s Adventure More: Winter Conquest” commercial is Southern All Stars’ “Tokyo VICTORY.” Released in 2014, it’s the band’s 55th single.

With lyrics that embody the essence of Southern All Stars and resonate with anyone, the song has a refreshing, exhilarating feel that evokes a clear blue sky.

Although the title includes “Tokyo,” it’s a track packed tightly with themes like hometown, dreams, and hope.

SUBARU XV “Free You.” Version

SUBARU XV Commercial 'Free You.' Version 15 seconds

You often hear [Alexandros]’s “Wataridori” as a movie theme song, a commercial jingle, and in many other tie-ins.

Many people probably remember it from Subaru XV’s “Free You.” commercial.

It’s a great song for when your heart is hurting or when you’re working hard toward a goal, and it’s a number that feels like it cheers on someone’s efforts.

When you feel like you’re about to give up, this uplifting song can make you think, “Maybe I can try a little harder.”

SUBARU New SAFETY EyeSight “People in the City” Version

Life × SUBARIST WebCM presented by SUBARU

Kazumasa Oda’s “wonderful life,” released in 2016, was written specifically as a song for a Subaru commercial.

Speaking of Kazumasa Oda, he’s an artist who has sent countless masterpieces out into the night—his melodies, lyrics, and vocals are all truly one of a kind.

This song, too, conveys his distinctive presence: gentle, yet striking straight to the heart.

Though the lyrics are very simple, it’s a track you’ll want to listen to over and over again—one that feels cleansing to the soul.