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Compilation of car commercials: A comprehensive showcase of domestic and international automakers, regardless of brand

When you watch TV or browse the internet, you see car commercials all the time, don’t you? Not only domestic manufacturers but also overseas brands are actively producing ads.

Many of these car commercials are particular about their cast and background music, so you probably have at least one that left a lasting impression on you.

In this article, we’ll showcase a wide range of car commercials from both Japanese and international automakers, old and new.

Since the cast, music, and direction vary by model, enjoy spotting the differences as you watch.

Latest CM songs (1–10)

Mitsubishi Motors: “We Like People Who Adventure” – Future / Inheritance / Challenge editions

This commercial showcases Mitsubishi Motors’ commitment to supporting adventure, depicted through cars racing across different eras and landscapes.

It conveys that achieving performance that supports adventure requires bold challenges on the development side as well, and that the overlap of these two efforts results in a comfortable yet powerful drive.

The music that further accentuates the strength expressed in the visuals is “Layla” by Derek and the Dominos.

With its guitar phrases and rhythms, the song conveys an overall wild atmosphere and evokes a sense of determination to push forward.

TOYOTA HARRIER “Pioneering the Future” Edition

[HARRIER] TV Commercial 'Pioneering the Future' 30-Second Version

In Toyota’s SUV Harrier commercial, “Pioneering the Future,” the Harrier racing through the clouds is captured in a striking, cool style.

Just watching this ad alone is enough to spark the desire to own one among car enthusiasts who think, “I want to drive a Harrier!” The BGM features Sleen’s “for the art,” perfectly matching the sleek visuals.

From its aggressive beats to its surging electronic sound and heavily effected vocal work, it’s a track packed with highlights.

HONDA VEZEL “Ultra-Urban VEZEL” Version / “Ultra-Urban VEZEL RS” Version

This is an introduction commercial for the Vezel with the memorable tagline “Born for the city.” In addition to highlighting its interior and exterior features, the ad emphasizes how easy it is to drive in urban areas, including a size that makes parking in city lots simple.

Not only is the Vezel shown with a focus on its stylishness, but the visuals themselves are cool and eye-catching.

It’s also notable that the BGM features Rikon Densetsu’s “First Kiss.” Despite lyrics that portray a bittersweet love that tightens the chest, the combination with an up-tempo, stylish track is captivating.

If you listen while reading the lyrics, you may find parts that resonate with your own experiences.

Latest commercial songs (11–20)

BMW THE NEW 2 GRAN COUPÉ: “Supplely, piercing through me.”

[BMW] THE 2 GRAN COUPÉ – Supplely, it pierces through me. –

This is a commercial introducing the new 2 Series Gran Coupé.

Set to scenes of the car dashing dynamically, the narration emphasizes a comfortable driving experience powered by advanced technology.

Naturally, its beautiful form is also a highlight, and the video captures the car’s appeal in one compelling package.

The BGM is an original track for the commercial by Erik Life and Maria Hasegawa.

Its quality is so high you wouldn’t believe it was created just for a commercial, and the pleasant melody and vocals drew significant attention from viewers.

SUBARU LEVORG “ONE DAY” Version

SUBARU LEVORG Commercial “ONEDAY” Version 15 Seconds

If you hear the chorus, you’ll go, “Oh, that song from the commercial!”—GLAY’s “Into the Wild.” This track, which was used in Subaru’s LEVORG “ONEDAY” commercial, likely made many people think for a moment, “Wait, is this really a GLAY song?” The song is included on GLAY’s 25th-anniversary best-of album, “REVIEW II ~BEST OF GLAY~,” released in 2020.

With its somewhat exotic and bewitching melody, it’s a track that represents a new frontier for GLAY.

SUBARU FORESTER: “Let’s go on more adventures. Winter Conquest” Version

[Subaru Forester Commercial] - Japan Edition 2018 SUBARU Japan 'Forester' TV Commercial

The song featured in the FORESTER “Let’s Adventure More: Winter Conquest” commercial is Southern All Stars’ “Tokyo VICTORY.” Released in 2014, it’s the band’s 55th single.

With lyrics that embody the essence of Southern All Stars and resonate with anyone, the song has a refreshing, exhilarating feel that evokes a clear blue sky.

Although the title includes “Tokyo,” it’s a track packed tightly with themes like hometown, dreams, and hope.

Honda Vezel: “Let’s go for a drive” versionShizuka Ishibashi

HONDA VEZEL TV commercial: “Let’s go for a drive.” 30 seconds

This commercial, which shows Shizuka Ishibashi inviting an acquaintance for a drive over the phone, is for Honda’s SUV, the VEZEL.

Many viewers were likely captivated by Ishibashi’s expressions as she drives around to various places and enjoys herself.

The background music features a track from KERENMI, a project by Koichi Tsutaya.

The song, featuring Moto and Who-ya, has an urban, light, and lively vibe.