Daihatsu offers a wide lineup of vehicles, including kei cars, compact cars, and crossover SUVs.
One hallmark of the brand is its many commercials that resonate with younger audiences.
They often feature songs by trending domestic artists or covers of classic hits, so the CM songs frequently draw attention.
In this article, we’ll introduce Daihatsu’s commercials, touching on both the cast and the background music.
If there’s a commercial you saw somewhere and were curious about, be sure to check out this article.
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Daihatsu commercials roundup: cast and background music are captivating too! (1–10)
Daihatsu Daihatsu Mei “Daihatsu Mei for me” version
This commercial looks back on the cars Daihatsu has released so far through animation, conveying how they have supported people’s lives.
A key point is the focus on compact cars, which highlights the company’s commitment to usability.
Enhancing the cheerful atmosphere of the visuals even more is a parody of Jitterin’ Jinn’s song “Present.” While keeping the original’s light, breezy sound, the lyrics describe how Daihatsu’s cars have supported everyday life.
Daihatsu e-Hiject Cargo “Japan’s Working Electric Vehicle” EditionNEW!
This commercial introduces Daihatsu’s e-HIJET Cargo by showing it through the people who love using it.
It conveys that the HIJET’s signature loading capacity is fully realized even as an electric vehicle, offering performance that supports working people.
It also depicts the driving range, communicating that it’s reliable enough for work.
By showing hardworking people smiling, the ad emphasizes comfortable driving and peace of mind.
Daihatsu Tanto: “I want to connect, protect, and meet.”Yo Oizumi
This commercial conveys the comfort and reassuring ride that lets you enjoy time with your family, shown through Yo Oizumi driving the Daihatsu Tanto Custom.
From Yo Oizumi’s gentle smile and that of a father spending time with his family, you can feel the affection directed toward loved ones.
The song that highlights the gentle atmosphere of the visuals is ASIAN KUNG-FU GENERATION’s “Furetai Tashikametai.” Its tender yet sharp band sound carries a sense of strength that feels like taking steady steps forward.
With male–female vocals featuring Moeka Shiotsuka, it also gives the impression of expressing storytelling and affection.
Daihatsu Taft “Endless Tough” Version
The “Endless Tough” segment is a commercial that showcases the appeal of the Taft, a kei car with an active look.
Scenes of it powering through off-road terrain and parked beside a campsite clearly convey the vehicle’s concept.
The BGM features “RIDE TOUGH!” by THE BAWDIES, written specifically for this CM.
Its rock ’n’ roll–infused sound and driving, high-speed melody are striking and cool.
Daihatsu Move Canbus Stripes “Like that” / “My mistake” / “I forgot” / “It suits you” / “Face and rear” / “Just as I thought”Sairi Ito
This commercial leaves an impression with its gentle mood, showing Sairi Ito riding in the Canvas Stripes.
In the “Kinda Like That,” “My Mistake,” “I Forgot,” and “It Suits You” versions, conversations unfold between her and the owner of the same car parked coincidentally next to hers, and the unique vibe between the two brings a soft chuckle.
Meanwhile, in the “Face and Butt” and “I Knew It” versions, the dialogue is between Ito and a friend who drives the same car, conveying a comfortable, no-pretenses relationship.
The BGM features Yorushika’s ‘Play Sick.’ Its relaxed tempo and Suis’s pure vocals resonate beautifully.
The title, meaning “playing sick,” adds another layer—reading the lyrics with that in mind makes their content feel even more dramatic.
Daihatsu Taft ‘Set Yourself Free’ VersionElaiza Ikeda
This is a captivating commercial featuring exhilarating footage of Elaiza Ikeda going out for a drive in the Taft.
The scenes of her leaving the city and racing through nature perfectly express the outdoor image associated with the Rocky.
It’s also memorable for its small playful touches, such as the regional name on the Taft’s license plate reading “Ikeda.”
Daihatsu Rocky: “Perfectly Sized” VersionTakumi Kitamura, Yuma Yamoto
In stark contrast to the first-generation Rocky sold in the ’90s, the second-generation Rocky introduced in 2019 is presented as a compact crossover SUV.
Takumi Kitamura, seated in the driver’s seat, highlights how its perfectly balanced size makes it easy to handle and drive.
By depicting the car slipping smoothly into a parking space, the piece strongly emphasizes its compactness and ease of driving.