The sound of ice dropping into a glass and the refreshing fizz of carbonation.
Many of you have probably seen those Jim Beam commercials that leave a lasting impression with just such fleeting moments.
They’re characterized by scenes that capture the time spent enjoying Jim Beam—like taking a breather after work or relaxing with friends.
In this article, we’ll introduce a range of those Jim Beam commercials all at once.
Each series has a different vibe, so be sure to compare them and see how they differ.
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Jim Beam commercials: A comprehensive rundown of the buzzworthy cast and direction! (1–10)
Suntory Jim Beam Punch Theater (1) “Me Who’s Not Spicy,” (2) “Gentle Me,” (3) “Me on the Night Before the Summer Festival,” (4) “The Recent Me,” (5) “Reliable Me”NEW!
This commercial portrays a casual exchange between the two members of Evers and highlights how Jim Beam supports refreshment.
It depicts scenes like Machida being led around by Sasaki and other everyday frustrations for Machida, using his frozen, serious expression to create a comedic tone.
Afterwards, the message comes through that Jim Beam helps you refresh and switch your mindset to a more positive one.
Suntory Jim Beam “Delicious JIM Highball at Home” EditionNEW!Shingo Katori
This commercial features Shingo Katori cheerfully showing how to make a Jim Beam highball.
The key point is that it uses Natural Mineral Water SPARKLING, emphasizing that the strong carbonation lets you pour boldly without worry.
Because it’s so easy to make, it fits naturally into everyday life and enhances daily enjoyment—and that message comes across clearly through his smile.
Suntory Jim Beam “JIM Highball × Gurunai” VersionNEW!Shintaro Moriyama, Seiya
This is a commercial that evokes a TV show concept in which Seiya and Moriyama, each holding a Jim Beam highball, try to guess the prices of dishes.
The setup has Moriyama delivering a punchline when Seiya guesses an overly high price, adding a comical touch—especially given that they’re in an izakaya.
Even though there are supposed to be two of them, the flow where Seiya talks one-sidedly also helps convey a fun, lively atmosphere.
Suntory Jim Beam: ‘JIM Buddies, the Miraculous Business Trip’NEW!Shingo Katori, Yui Narumi, Kousuke Suzuki, Amane Okayama
This commercial showcases how perfectly a Jim Beam highball fits fun times with friends, conveyed through the appearances of Shingo Katori, Yui Narumi, Kosuke Suzuki, and Amane Okayama.
The storyline has them meeting up with friends while on a business trip, expressing the bond of wanting to gather and enjoy good times together.
The four of them flash dazzling smiles that leave a strong impression, and throughout the piece you can really feel a refreshing sense of exhilaration.
Suntory Jim Beam: ‘JIM Friends, Joyful Summer Festival’ EditionNEW!Shingo Katori, Yui Narumi, Kousuke Suzuki, Amane Okayama
This commercial showcases the refreshing sensation of Jim Beam highballs through scenes of Shingo Katori, Yui Narumi, Kosuke Suzuki, and Amane Okayama enjoying a summer festival.
You can feel from their expressions how perfectly it fits the fun festival vibe and good times with friends.
The shots that bring the highball up close are also striking, and together with these visual elements, the ad vividly conveys a sense of refreshment.
Suntory Jim Beam “ROOFTOP” VersionNEW!Rola
This commercial promotes the refreshing sensation of Jim Beam on the rocks, conveyed through Rola’s cool expression.
The striking visual of her blowing on the ice in the glass to make it crackle leaves an impression, and the bold imagery suggests a robust flavor.
The visuals dominated by white and blue also communicate a sense of refreshment, building strong anticipation for the taste.
Suntory Jim Beam “SAKURA Reel” EditionNEW!SAKURA（LE SSERAFIM）
This commercial showcases SAKURA from LE SSERAFIM spending time with her friends, highlighting how Jim Beam supports fun moments.
It features a new style where a camera is mounted on the ceiling to take photos, expressing the excitement of this fresh experience alongside the exhilaration of Jim Beam.
The bursting smiles of each person are striking, conveying a sense of refreshment and freedom.