A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.
In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.
In this article, we’ll introduce a wide selection of commercials from these banks all at once.
Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.
It might be interesting to compare the differences among these commercials.
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List of TV commercials from banks nationwide: Introducing commercials that convey a sense of security and trust (31–40)
Mizuho Bank “Always by Your Side.” VersionTetsuji Tamayama, Ryohei Suzuki, Sota Fukushi
This commercial promotes the fact that branches of the Mizuho Group—Mizuho Bank, Mizuho Securities, and Mizuho Trust & Banking—are right nearby.
The setting is a soba noodle shop.
Inside, a cast member murmurs, “Yep, it’s gotta be soba.” You think they’re deciding what to eat, but then comes the twist: their gaze is actually fixed on the Mizuho Bank visible outside the window.
It’s a simple pun-based concept that feels friendly and approachable.
Mizuho Bank “Open an account with your smartphone.” (version)Sota Fukushi, Tetsuji Tamayama, Ryohei Suzuki, Yuina Kuroshima
This commercial starts with a scene where Sota Fukushi tells Tetsuji Tamayama and Ryohei Suzuki that he easily opened a Mizuho Bank account on his smartphone.
Tamayama jokes, “Think a taiyaki could open an account too?” and Suzuki plays along with, “Want to try it?”—a bit of humor that’s sure to get a laugh.
Midway through, Yuina Kuroshima joins the conversation and asks why he chose to open an account with Mizuho Bank.
The commercial wraps up by highlighting the large number of ATMs, and together with the opening point about opening an account by smartphone, it clearly showcases Mizuho Bank’s convenience.
Mizuho Bank Card Loan “That’s a hit.” VersionSota Fukushi, Tetsuji Tanaka, Tetsuji Tamayama, Ryohei Suzuki
This commercial features a charming exchange between Sota Fukushi, dining with Tetsushi Tanaka, who plays his boss.
Fukushi flatters him, asking, “How can I develop that calm, mature composure you have, sir?” but Tanaka quickly sees through the ploy, replying, “Are you just trying to get a refill?” Through their friendly back-and-forth, the ad introduces Mizuho Bank’s card loan.
Mizuho Bank Card Loan: “Many Service Counters” EditionMao Inoue
This is a commercial where Mao Inoue promotes the convenience of Mizuho Bank’s card loan.
The ad shows that you can apply for the card loan through various methods—by mail, by phone, on a computer, or from a mobile phone.
Inoue’s bright smile and tone really convey how easy and convenient it is.
Mizuho Bank 3013 TV commercialMao Inoue
This commercial features Mao Inoue introducing the sentiment behind Mizuho Group’s slogan, “One Mizuho.” That sentiment is said to be “becoming number one for our customers” and “uniting as one group.” Dressed in outfits that match the brand’s image color, the ad effectively conveys the group’s slogan and concept.
For the background music, they selected Enya’s “Only If,” which is also used in other Mizuho commercials.
Its beautiful strings, vocals, and flowing melody lend an air of elegance and make you feel refreshed as you listen.
List of TV commercials from banks nationwide: Introducing commercials that evoke a sense of security and trust (41–50)
Mizuho Bank “Make Your Dreams Come True” VersionMao Inoue
In this commercial, which highlights the desire to stand by and support customers, Mao Inoue puts those feelings into words.
Many viewers likely felt, “I can trust them!” when they heard the message about walking together to make their dreams come true someday.
The background music features a song from the 1980 film Xanadu.
It has a bright, refreshing vibe and is very pleasant to listen to.
Mizuho Bank “United in Our Resolve, Moving Forward”
A passionate commercial features various teams—such as soccer and cheerleading—forming huddles.
Watching them speak about their goals and unite their voices lights a fire in our own hearts.
The song playing in the background of this wonderful footage is the classic cheer anthem “Sore ga Daiji,” which celebrates the importance of never giving up.
The original is a 1991 track by Daiji MAN Brothers Band, but this commercial uses a choral version.