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A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.

Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.

In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.

In this article, we’ll introduce a wide selection of commercials from these banks all at once.

Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.

It might be interesting to compare the differences among these commercials.

A list of TV commercials from banks nationwide: Introducing commercials that inspire a sense of security and trust (51–60)

Kyoto Bank Kyogin NISA “Haven’t started yet?” Version

Kyogin NISA “Haven’t you started yet?” Version – 30 seconds

This is a commercial promoting Kyo-Gin NISA, a service from The Kyoto Bank that encourages people to consult about and start using NISA.

With the phrase “You haven’t started yet?” as its theme, NISA appears in the lighthearted interactions of a family.

The family’s smiles are also an important point—through the cheerful atmosphere, the message that we want people to start NISA casually comes across clearly.

Hokuyo Bank Super Arca “Blue you READY? Earth” editionYo Oizumi

Hokuyo Bank Super Arca 'Are YOU Ready, Blue? Earth Edition' (TV Commercial)

This commercial introduces the Hokuyo Bank Super Arca card, tying into the fact that it’s a blue card by featuring scenes with a blue Earth in the background.

The key point is the comical world where Yo Oizumi powerfully presents the Hokuyo Bank Super Arca while gazing at the Earth, deliberately conveying an attitude of encouraging viewers to look up the details themselves.

It conveys a grand sense of scale while still giving an impression of lightness and accessibility.

Saitama Prefectural Credit Union: “Being close enough to say ‘you know’” (Version)

Saitama Prefecture Shinkin Bank CM: "Close enough to say, 'You know...'"

A commercial depicting the deep love from parent to child: Saitama Prefectural Credit Union’s “Being close enough to say, ‘You know…’” edition.

In it, an original song by Satoko Shibata gives voice to the characters’ feelings.

After watching the commercial, you’ll surely want to hear more.