Lovely commercial jingle

A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.

In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.

In this article, we’ll introduce a wide selection of commercials from these banks all at once.

Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.

It might be interesting to compare the differences among these commercials.

A list of TV commercials from banks nationwide: Introducing commercials that inspire a sense of security and trust (51–60)

Mitsubishi UFJ Bank MUFG Wealth Management ‘The Power of All MUFG’ Edition

[MUFG Wealth Management] “All the Power of MUFG” 30-second Version [Official Mitsubishi UFJ Bank]

This is a MUFG Wealth Management commercial that highlights supporting clients by leveraging the expertise of its group companies.

It promotes comprehensive support across a wide range of areas, from business succession to asset management and financing.

The stylish feel of the commercial gives the impression that they can handle any challenge with smart, seamless solutions.

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Mitsubishi UFJ Bank Card Loan “Into Your Options. Search” VersionSatomi Ishihara

Mitsubishi UFJ Bank Card Loan “In Your Options.” Search Version [Official Mitsubishi UFJ Bank]

This commercial addresses a common concern—“I don’t really understand card loans”—while appealing to viewers to research them thoroughly and consider them as an option.

Satomi Ishihara speaks gently to the audience, clearly conveying that if you look into it, it can become a viable choice.

The visuals make you feel that taking the first step might be what truly matters.

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Kyoto Bank Kyogin NISA “Haven’t started yet?” Version

Kyogin NISA “Haven’t you started yet?” Version – 30 seconds

This is a commercial promoting Kyo-Gin NISA, a service from The Kyoto Bank that encourages people to consult about and start using NISA.

With the phrase “You haven’t started yet?” as its theme, NISA appears in the lighthearted interactions of a family.

The family’s smiles are also an important point—through the cheerful atmosphere, the message that we want people to start NISA casually comes across clearly.

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Hokuyo Bank Super Arca “Blue you READY? Earth” editionYo Oizumi

Hokuyo Bank Super Arca 'Are YOU Ready, Blue? Earth Edition' (TV Commercial)

This commercial introduces the Hokuyo Bank Super Arca card, tying into the fact that it’s a blue card by featuring scenes with a blue Earth in the background.

The key point is the comical world where Yo Oizumi powerfully presents the Hokuyo Bank Super Arca while gazing at the Earth, deliberately conveying an attitude of encouraging viewers to look up the details themselves.

It conveys a grand sense of scale while still giving an impression of lightness and accessibility.

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List of TV commercials from banks nationwide: Introducing commercials that evoke a sense of safety and trust (61–70)

Regional Bank Card Loan “News” Version / “Fantasy Daytime” VersionKyoko Fukada

Yamagata Bank Card Loan — Fantasy Daytime Version, 15 seconds

This is a commercial in which Kyoko Fukada showcases the appeal of a regional bank’s card loan from various angles.

Set in a news-style format that mixes in English, and in another spot with a fantasy theme where she speaks like delivering a prophecy, the ads convey the message with a comedic touch.

Precisely because the comedy is emphasized, it seems to express a sense of ease and reassurance.

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Iwate Bank “IwagIN Car Loan” Version / “IwagIN Tuition Loan” VersionNon

Iwagin My Car Loan

Iwagin Tuition Loan

This is a commercial introducing Iwate Bank’s auto loan and tuition loan.

It features the talent Non, highlighting the appeal of each loan, such as the easy procedures and affordable interest rates.

In both, Non’s natural and gentle expressions leave a strong impression.

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In conclusion

We’ve introduced plenty of songs that have been used in bank commercials. Was there a track you were curious about from those ads? Since some of the commercials are for regional banks rather than nationwide ones, many of you may be thinking, “I’ve never seen that commercial!” Some of them are no longer on the air, which might feel nostalgic.