A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.
In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.
In this article, we’ll introduce a wide selection of commercials from these banks all at once.
Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.
It might be interesting to compare the differences among these commercials.
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List of TV commercials from banks nationwide: Introducing commercials that evoke a sense of security and trust (41–50)
MUFG Bank Card Loan: “For Your Choices. Usage Purposes” EditionSatomi Ishihara
This commercial presents data on how MUFG Bank’s card loans are actually used and conveys the desire for them to be considered by a wide range of people.
While card loans are often associated with emergencies, the ad shows they’re also used for casual situations like leisure and shopping, and that—as long as you plan carefully—they can help broaden your options for action.
With Satomi Ishihara explaining things with a bright expression, it also gives off a positive impression.
At the same time, the video realistically portrays that the fine-print disclaimers are detailed, suggesting it’s best to do some research first.
A list of TV commercials from banks nationwide: Introducing commercials that inspire a sense of security and trust (51–60)
Okinawa Kaiho Bank
This is a commercial for Okinawa Kaiho Bank, whose main branch is in Kumoji, Naha City, and which operates only within Okinawa Prefecture.
It’s a drama-like ad depicting the protagonist’s growth as a bank employee in Okinawa, and in this particular spot, it portrays the hopes placed into a child’s bankbook.
The exchange itself is something you might see anywhere, but the intonation of the speech and the characters’ clothing strongly evoke Okinawa.
It’s also striking how the powerful words of the senior bank employee sound gentle due to the Okinawan intonation.
Mitsubishi UFJ Bank Card Loan “Into Your Options. Search” VersionSatomi Ishihara
This commercial addresses a common concern—“I don’t really understand card loans”—while appealing to viewers to research them thoroughly and consider them as an option.
Satomi Ishihara speaks gently to the audience, clearly conveying that if you look into it, it can become a viable choice.
The visuals make you feel that taking the first step might be what truly matters.
Iwate Bank “IwagIN Car Loan” Version / “IwagIN Tuition Loan” VersionNon
This is a commercial introducing Iwate Bank’s auto loan and tuition loan.
It features the talent Non, highlighting the appeal of each loan, such as the easy procedures and affordable interest rates.
In both, Non’s natural and gentle expressions leave a strong impression.
Regional Bank Card Loan “News” Version / “Fantasy Daytime” VersionKyoko Fukada
This is a commercial in which Kyoko Fukada showcases the appeal of a regional bank’s card loan from various angles.
Set in a news-style format that mixes in English, and in another spot with a fantasy theme where she speaks like delivering a prophecy, the ads convey the message with a comedic touch.
Precisely because the comedy is emphasized, it seems to express a sense of ease and reassurance.
Minato Bank “New touch, New Minato.” version
Minato Bank is a member of the Resona Group and operates mainly in Hyogo Prefecture.
This commercial highlights how easy it is to use their services by leveraging digital technology through smartphones and computers.
The visuals feature a soft, colorful design that conveys the bank’s friendly, approachable image.
SMBC (Sumitomo Mitsui Banking Corporation) Olive “The Passbook Person” VersionAtsuhiro Tsuda
In this commercial, Tsuda from the comedy duo Diane plays a man who is very particular about using a bankbook.
He’s scolded by his entire extended family for still using it, and they suggest Olive instead, which lets you check your balance on a smartphone.
With Tsuda’s poignant expression that makes you feel sympathy, this ad leaves an unforgettable impression once you’ve seen it.