A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.
In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.
In this article, we’ll introduce a wide selection of commercials from these banks all at once.
Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.
It might be interesting to compare the differences among these commercials.
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List of TV commercials from banks nationwide: Introducing commercials that evoke a sense of security and trust (41–50)
SMBC (Sumitomo Mitsui Banking Corporation) Trunk “Dear companies” Edition
This is a commercial for Trunk, a corporate bank account service aimed at small and medium-sized businesses.
It opens with the story of a man who quits his salaried job to go independent and starts a new company, followed by appearances from SME owners who use Trunk as their primary account.
They share how, thanks in part to Trunk, they’ve been able to grow their businesses smoothly, highlighting how Trunk supports many small and medium-sized enterprises.
The background music is “Ribbon” by Taiiku Okazaki, who previously appeared in a Sumitomo Mitsui Banking Corporation commercial.
While Okazaki is often associated with humorous, playful songs, this track has a warm feel with a gentle tempo.
A list of TV commercials from banks nationwide: Introducing commercials that inspire a sense of security and trust (51–60)
Miyazaki Bank “Miyagin App” Version / “Home Loan Friends” Version / “NISA with Miyagin! Staff” Version / “NISA with Miyagin! Casual Clothes” VersionYuna Taira
This commercial introduces the Miyazaki Bank’s wide range of services and clearly showcases its user-friendly features through bright, smiling faces.
From voices around town praising the app’s ease of use, to friends discussing home loans, and even explanations that NISA is available, it conveys that the bank offers services that are close to people’s everyday needs.
Yuna Taira’s direct address to the viewer is also memorable, evoking a sense of positive progress toward the future.
Saitama Prefectural Credit Union: “Being close enough to say ‘you know’” (Version)
A commercial depicting the deep love from parent to child: Saitama Prefectural Credit Union’s “Being close enough to say, ‘You know…’” edition.
In it, an original song by Satoko Shibata gives voice to the characters’ feelings.
After watching the commercial, you’ll surely want to hear more.
MUFG Bank Card Loan: “For Your Choices. Usage Purposes” EditionSatomi Ishihara
This commercial presents data on how MUFG Bank’s card loans are actually used and conveys the desire for them to be considered by a wide range of people.
While card loans are often associated with emergencies, the ad shows they’re also used for casual situations like leisure and shopping, and that—as long as you plan carefully—they can help broaden your options for action.
With Satomi Ishihara explaining things with a bright expression, it also gives off a positive impression.
At the same time, the video realistically portrays that the fine-print disclaimers are detailed, suggesting it’s best to do some research first.
Okinawa Kaiho Bank
This is a commercial for Okinawa Kaiho Bank, whose main branch is in Kumoji, Naha City, and which operates only within Okinawa Prefecture.
It’s a drama-like ad depicting the protagonist’s growth as a bank employee in Okinawa, and in this particular spot, it portrays the hopes placed into a child’s bankbook.
The exchange itself is something you might see anywhere, but the intonation of the speech and the characters’ clothing strongly evoke Okinawa.
It’s also striking how the powerful words of the senior bank employee sound gentle due to the Okinawan intonation.
Minato Bank “New touch, New Minato.” version
Minato Bank is a member of the Resona Group and operates mainly in Hyogo Prefecture.
This commercial highlights how easy it is to use their services by leveraging digital technology through smartphones and computers.
The visuals feature a soft, colorful design that conveys the bank’s friendly, approachable image.
SMBC (Sumitomo Mitsui Banking Corporation) Olive “The Passbook Person” VersionAtsuhiro Tsuda
In this commercial, Tsuda from the comedy duo Diane plays a man who is very particular about using a bankbook.
He’s scolded by his entire extended family for still using it, and they suggest Olive instead, which lets you check your balance on a smartphone.
With Tsuda’s poignant expression that makes you feel sympathy, this ad leaves an unforgettable impression once you’ve seen it.