A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.
In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.
In this article, we’ll introduce a wide selection of commercials from these banks all at once.
Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.
It might be interesting to compare the differences among these commercials.
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List of TV commercials from banks nationwide: Introducing commercials that convey a sense of security and trust (21–30)
National Association of Shinkin Banks: So that’s what shinkin banks are like. “Mr. Ito Getting Into Character” version / “Salary Deposit” versionSairi Ito
This is a commercial that highlights the presence of credit unions in each community and explains what a credit union is and what kind of people work there.
Presented like an interview with Sairi Ito, it asks why people use credit unions and why someone would choose to work at one.
A key point in both cases is their deep roots in the local community, which makes you think about what you can do for the place you live.
With smiling conversations, the content also conveys a sense of human warmth.
Iyo Bank: “In Times Like This, SAFETY!” (Version)
Featuring scenes like dates, supporting your favorite idol, and smartphone troubles, this commercial introduces Iyo Bank’s SAFETY card loan.
In each scene, an unexpected expense pops up, and the card loan is highlighted as the solution.
The catchy melody “For sudden [blank], SAFETY” really sticks in your head—you only have to see the commercial once for it to linger.
List of TV commercials from banks nationwide: Introducing commercials that convey a sense of security and trust (31–40)
Mizuho Bank “Always by Your Side.” VersionTetsuji Tamayama, Ryohei Suzuki, Sota Fukushi
This commercial promotes the fact that branches of the Mizuho Group—Mizuho Bank, Mizuho Securities, and Mizuho Trust & Banking—are right nearby.
The setting is a soba noodle shop.
Inside, a cast member murmurs, “Yep, it’s gotta be soba.” You think they’re deciding what to eat, but then comes the twist: their gaze is actually fixed on the Mizuho Bank visible outside the window.
It’s a simple pun-based concept that feels friendly and approachable.
Mizuho Bank Card Loan: “Many Service Counters” EditionMao Inoue
This is a commercial where Mao Inoue promotes the convenience of Mizuho Bank’s card loan.
The ad shows that you can apply for the card loan through various methods—by mail, by phone, on a computer, or from a mobile phone.
Inoue’s bright smile and tone really convey how easy and convenient it is.
Mizuho Bank 3013 TV commercialMao Inoue
This commercial features Mao Inoue introducing the sentiment behind Mizuho Group’s slogan, “One Mizuho.” That sentiment is said to be “becoming number one for our customers” and “uniting as one group.” Dressed in outfits that match the brand’s image color, the ad effectively conveys the group’s slogan and concept.
For the background music, they selected Enya’s “Only If,” which is also used in other Mizuho commercials.
Its beautiful strings, vocals, and flowing melody lend an air of elegance and make you feel refreshed as you listen.
Mizuho Bank: Let’s Talk About Money from Now On — “Omnibus” Edition
This is a message commercial that conveys Mizuho Financial Group’s aspirations.
By stating that banks exist to create a society where people can live happily, it expresses a desire to be of service to people.
Of course, as a bank, interactions take place through money, but the phrase “we want to think about the future of people beyond money” conveys sincerity and reassurance.
Mizuho Bank Mizuho Wallet “Mizuho Wallet Song” Version
This commercial introduces Mizuho Wallet, a smartphone digital wallet app you can start using right away if you have an account.
Framed as the “Mizuho Wallet song,” it showcases how to use the app and its appeal through a light, catchy tune, clearly explaining the ways it can be used.
The ease of simply holding up your phone to pay in various situations also comes through in the gentle feel of the animation.
It lightly conveys how your everyday life can change and encourages you to give it a try.