A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.
In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.
In this article, we’ll introduce a wide selection of commercials from these banks all at once.
Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.
It might be interesting to compare the differences among these commercials.
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List of TV commercials from banks nationwide: Introducing commercials that convey a sense of security and trust (21–30)
The Kyoto Bank Will Trust: “The Sooner, the Better” Version
This commercial opens with footage looking back on the female protagonist’s growth.
In each scene, her father gently says, “Isn’t it a bit early?” portraying him as laid-back and cautious.
The story then shifts to the present, where she and her mother are talking about her father.
It turns out he has passed away, but he had entrusted his will to Kyoto Bank.
The message encourages preparing a will trust early—sooner is better.
It’s a warm commercial that conveys the bonds of family.
Kyoto Bank “Floor Wiping” Edition
When it comes to Kyoto Bank commercials, the familiar catchphrase that makes you want to say “This is the one!” is the ‘Looong relationship’ series.
This time, the thing that’s gotten really long is—believe it or not—a cleaning rag.
More than fifteen elementary school kids are lined up in a row, using a single rag to clean.
Kyoto Bank’s ads always make you wonder, “What’s the theme this time?” and get you excited.
List of TV commercials from banks nationwide: Introducing commercials that convey a sense of security and trust (31–40)
Seven Bank: ‘If Actor Kento Kaku Were Reincarnated, He’d Be an ATM’ (Version)Kento Kaku
This commercial depicts a strange story in which Kento Kaku is reincarnated from an actor into an ATM.
This is the digest version, and the official channel is streaming the story from Episode 1.
The unexpected premise leaves a strong impression and makes you curious about the storyline, while also conveying that Seven Bank ATMs are installed with the hope of being useful to many people.
National Association of Shinkin Banks: So that’s what shinkin banks are like. “Mr. Ito Getting Into Character” version / “Salary Deposit” versionSairi Ito
This is a commercial that highlights the presence of credit unions in each community and explains what a credit union is and what kind of people work there.
Presented like an interview with Sairi Ito, it asks why people use credit unions and why someone would choose to work at one.
A key point in both cases is their deep roots in the local community, which makes you think about what you can do for the place you live.
With smiling conversations, the content also conveys a sense of human warmth.
Iyo Bank: “In Times Like This, SAFETY!” (Version)
Featuring scenes like dates, supporting your favorite idol, and smartphone troubles, this commercial introduces Iyo Bank’s SAFETY card loan.
In each scene, an unexpected expense pops up, and the card loan is highlighted as the solution.
The catchy melody “For sudden [blank], SAFETY” really sticks in your head—you only have to see the commercial once for it to linger.
Mizuho Bank: Let’s Talk About Money from Now On — “Omnibus” Edition
This is a message commercial that conveys Mizuho Financial Group’s aspirations.
By stating that banks exist to create a society where people can live happily, it expresses a desire to be of service to people.
Of course, as a bank, interactions take place through money, but the phrase “we want to think about the future of people beyond money” conveys sincerity and reassurance.
Mizuho Bank Mizuho Wallet “Mizuho Wallet Song” Version
This commercial introduces Mizuho Wallet, a smartphone digital wallet app you can start using right away if you have an account.
Framed as the “Mizuho Wallet song,” it showcases how to use the app and its appeal through a light, catchy tune, clearly explaining the ways it can be used.
The ease of simply holding up your phone to pay in various situations also comes through in the gentle feel of the animation.
It lightly conveys how your everyday life can change and encourages you to give it a try.