A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.
In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.
In this article, we’ll introduce a wide selection of commercials from these banks all at once.
Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.
It might be interesting to compare the differences among these commercials.
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- Beer commercials. A roundup introducing beer commercials from various brands all at once!
List of TV commercials from banks nationwide: Introducing commercials that evoke a sense of security and trust (41–50)
Mizuho Bank 2013 CommercialMao Inoue
This commercial promotes Mizuho Bank as a supporter company of Japan’s national soccer team while declaring that it is also the number one supporter for its customers.
In this CM, actress Mao Inoue serves as the narrator, surrounded by staff members dressed in soccer uniforms.
Their warm smiles convey a sense of trust and reassurance.
The background music features Enya’s “Only If,” with her beautiful vocals and the distinctive string accompaniment leaving a strong impression.
Mizuho Bank “Rivals” VersionHifumi Abe
This is a memorable commercial that begins with a high school baseball player watching footage of Hifumi Abe’s match and saying, “Abe-kun’s really giving it his all.” After the ballplayer, a female welder, an office worker, a dancer, and others appear one after another, speaking with pride about their own jobs and activities, saying, “We’re not losing to anyone either!” Watching it makes you think, “I’ll do my best too!”—it’s a wonderful ad.
The BGM features NUMBER GIRL’s signature song, “OMOIDE IN MY HEAD.” The lyrics, filled with words that evoke a sense of youth, are striking, so please give it a listen while reading along with the lyrics.
Hokuyo Bank Super Arca: “Aoi you READY? Sea” VersionYo Oizumi
Yo Oizumi appears in a commercial for Hokuyo Bank, which is headquartered in Sapporo.
In this ad, they introduce Super Arca, the bank’s card loan product.
In keeping with the blue Super Arca card, Oizumi appears wearing a blue shirt against a backdrop of blue sky and sea.
It’s a refreshingly striking production, isn’t it?
Mitsubishi UFJ Bank “Access with a single app” versionSatomi Ishihara, Takuya Kimura, Koji Mizukami
Mr.
Koji Mizukami is feeling a bit confused because he’s using different apps for his bank account, credit card, and investments.
Seeing this, Ms.
Satomi Ishihara and Mr.
Takuya Kimura explain that with MUFG Bank’s app, he can manage all of those in one place.
Thanks to their friendly use of the phrase “marutto” (meaning “all together”), it makes you feel like, “Maybe I’ll give it a try.”
SMBC (Sumitomo Mitsui Banking Corporation) Trunk “Dear companies” Edition
This is a commercial for Trunk, a corporate bank account service aimed at small and medium-sized businesses.
It opens with the story of a man who quits his salaried job to go independent and starts a new company, followed by appearances from SME owners who use Trunk as their primary account.
They share how, thanks in part to Trunk, they’ve been able to grow their businesses smoothly, highlighting how Trunk supports many small and medium-sized enterprises.
The background music is “Ribbon” by Taiiku Okazaki, who previously appeared in a Sumitomo Mitsui Banking Corporation commercial.
While Okazaki is often associated with humorous, playful songs, this track has a warm feel with a gentle tempo.
Miyazaki Bank “Miyagin App” Version / “Home Loan Friends” Version / “NISA with Miyagin! Staff” Version / “NISA with Miyagin! Casual Clothes” VersionYuna Taira
This commercial introduces the Miyazaki Bank’s wide range of services and clearly showcases its user-friendly features through bright, smiling faces.
From voices around town praising the app’s ease of use, to friends discussing home loans, and even explanations that NISA is available, it conveys that the bank offers services that are close to people’s everyday needs.
Yuna Taira’s direct address to the viewer is also memorable, evoking a sense of positive progress toward the future.
Mitsubishi UFJ Bank MUFG Wealth Management ‘The Power of All MUFG’ Edition
This is a MUFG Wealth Management commercial that highlights supporting clients by leveraging the expertise of its group companies.
It promotes comprehensive support across a wide range of areas, from business succession to asset management and financing.
The stylish feel of the commercial gives the impression that they can handle any challenge with smart, seamless solutions.