A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.
In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.
In this article, we’ll introduce a wide selection of commercials from these banks all at once.
Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.
It might be interesting to compare the differences among these commercials.
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List of TV commercials from banks nationwide: Introducing commercials that evoke a sense of security and trust (41–50)
Mizuho Bank Aomaru Hello Kitty: “What does ‘Challenge together. Harvest together.’ mean?”CV: Yuki Kaji
This commercial introduces the initiative “Challenging Together, Reaping Together,” which aims to pursue a better future by staying close to the people of Mizuho.
In it, the official character Aomaru shares this commitment with Hello Kitty, clearly conveying a strong sense of purpose.
The scenes of Hello Kitty and Aomaru working together to grow a plant are also memorable, expressing their supportive attitude toward people.
The gentle animation further enhances the feeling that they are familiar and close to viewers.
Mizuho Bank Mileage Club Card “ANA” EditionMao Inoue
This is a mileage club card commercial set in China.
Mao Inoue is on a boat when the boatman asks her why she came to China.
After staring at his face for a moment, she suddenly speaks rapidly, explaining that she came using the miles she’d saved by frequently using the card in her daily life.
The contrast between her expression while staring at the boatman and her fast-paced response is amusing, making the commercial irresistibly funny.
Mizuho Bank Blue Challenge: A Second YouthMariko Akama, Shuhei Handa, Masahiro Umeda, Ken Kobashigawa, Tasuku Ogawa
This is a collaborative commercial by Mizuho Bank and Koneko Film that carries the message that you can keep taking on challenges no matter your age.
Set up like a behind-the-scenes look at a short drama shoot, the CM features Ms.
Akama playing a grandmother, with a scene where she’s offered a seat on a train.
Although she’s shown to an empty seat, she ends up sitting on the lap of the businessman next to it—a subtly humorous touch that leaves an impression.
The spot concludes with Ms.
Akama delivering the line, “Let’s take on challenges together,” making it a commercial that offers not just laughs but courage as well.
Mizuho Bank 2013 CommercialMao Inoue
This commercial promotes Mizuho Bank as a supporter company of Japan’s national soccer team while declaring that it is also the number one supporter for its customers.
In this CM, actress Mao Inoue serves as the narrator, surrounded by staff members dressed in soccer uniforms.
Their warm smiles convey a sense of trust and reassurance.
The background music features Enya’s “Only If,” with her beautiful vocals and the distinctive string accompaniment leaving a strong impression.
Mizuho Bank “Rivals” VersionHifumi Abe
This is a memorable commercial that begins with a high school baseball player watching footage of Hifumi Abe’s match and saying, “Abe-kun’s really giving it his all.” After the ballplayer, a female welder, an office worker, a dancer, and others appear one after another, speaking with pride about their own jobs and activities, saying, “We’re not losing to anyone either!” Watching it makes you think, “I’ll do my best too!”—it’s a wonderful ad.
The BGM features NUMBER GIRL’s signature song, “OMOIDE IN MY HEAD.” The lyrics, filled with words that evoke a sense of youth, are striking, so please give it a listen while reading along with the lyrics.
Hokuyo Bank Super Arca: “Aoi you READY? Sea” VersionYo Oizumi
Yo Oizumi appears in a commercial for Hokuyo Bank, which is headquartered in Sapporo.
In this ad, they introduce Super Arca, the bank’s card loan product.
In keeping with the blue Super Arca card, Oizumi appears wearing a blue shirt against a backdrop of blue sky and sea.
It’s a refreshingly striking production, isn’t it?
Mitsubishi UFJ Bank “Access with a single app” versionSatomi Ishihara, Takuya Kimura, Koji Mizukami
Mr.
Koji Mizukami is feeling a bit confused because he’s using different apps for his bank account, credit card, and investments.
Seeing this, Ms.
Satomi Ishihara and Mr.
Takuya Kimura explain that with MUFG Bank’s app, he can manage all of those in one place.
Thanks to their friendly use of the phrase “marutto” (meaning “all together”), it makes you feel like, “Maybe I’ll give it a try.”