A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.
In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.
In this article, we’ll introduce a wide selection of commercials from these banks all at once.
Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.
It might be interesting to compare the differences among these commercials.
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List of TV commercials from banks nationwide: Introducing commercials that convey a sense of safety and trust (1–10)
Resona Group Open a Resona account. “App” version / “ATM” version / “Two-Sword Style” versionMuro Tsuyoshi, Ai Yoshikawa
This commercial depicts actor Muro Tsuyoshi, now acting as a CM planner, after he pitches a concept for a Resona Bank ad.
The footage begins with Muro’s proposal not being selected.
Then marketer Ai Yoshikawa says, “Actually…” and introduces the concerns and realities Gen Z faces regarding money.
In response, Muro deliberately exclaims, “Then we have to say that in the commercial!” It’s a clever device—talking about making a commercial within the commercial—and it clearly highlights the key selling points.
Mizuho Bank “Meguro-san Appears” version / “What a Waste” version / “Meguro-san Double Pose” version / “Meguro-san 5-Minute Pose” versionRen Meguro
This is a commercial featuring Ren Meguro that highlights Mizuho Bank’s convenience and value.
It introduces how you can open an account in as little as five minutes and mentions a campaign where you can receive points worth 40,000 yen.
Every spot is packed with humor, creating a very friendly, approachable feel.
Resona Group: ‘Let that heartbeat add a plus to the future.’Ai Yoshikawa
In a commercial introducing the Resona Group’s concept of “Finance+,” actress Ai Yoshikawa appears.
It highlights their desire to support people in taking the first step toward new challenges, and also mentions that they are the title partner of the B.League.
List of TV commercials from banks nationwide: Introducing commercials that convey a sense of security and trust (11–20)
Kinki Industrial Credit Union “The Rice Shop Torakichi (4 times a year)” version
This commercial features Torakichi, the image character, cheerfully explaining that by using Kinki Sangyo Credit Union’s time deposit, you can receive rice four times a year.
The storyline has Torakichi delivering rice each season, and the playful remarks about how often he shows up convey Kinsan’s friendly vibe.
Torakichi’s constant smile is another highlight, adding a sense of reassurance.
Overall, it gives the impression that they’re emphasizing the reliability and quality of the rice as well.
Mizuho Financial Group: ‘SAMURAI BLUE’s Blue Challenge – Aiming for the Pinnacle of World Soccer’ (version)Natsuki Deguchi
This commercial focuses on SAMURAI BLUE, whom Mizuho also supports, portraying their determination to reach the top of the world while conveying the spirit of our support.
Accompanied by narration from Natsuki Deguchi and centered on scenes from the sport, it powerfully communicates the dynamism and the drive to push forward into the future.
Further highlighting that strength and dynamism is an original track by Kabanagu.
While creating a sense of weightless atmosphere with digital sounds, the music also conveys a sense of speed, evoking the image of charging ahead into the future.
Mizuho Bank: “Shall we talk online?” (version)Nana Eikura
This is a commercial featuring Nana Eikura as a Mizuho Bank employee, introducing that Mizuho Bank offers consultations about money.
This time, it highlights that you can consult online without visiting a branch.
It emphasizes the benefit of being able to get advice easily from home.
Thanks to consulting with Eikura, the male customer in the latter half of the CM is able to fulfill his dream of traveling abroad.
The clear, story-driven format makes it easy for viewers to relate.
SMBC (Sumitomo Mitsui Banking Corporation) Trunk “Dear companies” Edition
Ribbon, sung by Taiiku Okazaki and Ayako Ikeda, is a song released in 2025 and announced as the CM song for Sumitomo Mitsui Banking Corporation’s Trunk.
Centered on piano and wind instruments, its acoustic sound conveys an overall calm atmosphere.
The arrangement, with Ayako Ikeda’s gentle harmonies layered over Taiiku Okazaki’s lead vocals, evokes an image of people kindly supporting one another.
The commercial depicts people striving as they launch startups or take over companies, conveying how Trunk supports them.
The smiles of those working hard, combined with the warm music, create a positive mood.