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A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.

Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.

In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.

In this article, we’ll introduce a wide selection of commercials from these banks all at once.

Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.

It might be interesting to compare the differences among these commercials.

List of TV commercials from banks nationwide: Introducing commercials that convey a sense of safety and trust (1–10)

Mizuho Bank: “Shall we talk online?” (version)Nana Eikura

Nana Eikura appears as an advisor! Shall we chat online? 30 seconds [Mizuho Bank Official]

This is a commercial featuring Nana Eikura as a Mizuho Bank employee, introducing that Mizuho Bank offers consultations about money.

This time, it highlights that you can consult online without visiting a branch.

It emphasizes the benefit of being able to get advice easily from home.

Thanks to consulting with Eikura, the male customer in the latter half of the CM is able to fulfill his dream of traveling abroad.

The clear, story-driven format makes it easy for viewers to relate.

Mitsubishi UFJ Bank Emut “Topping Account” version / “Topping Account: Credit Card” version / “Topping Account: Asset Management” versionTakuya Kimura, Koji Mizukami

This is a commercial from MUFG Bank’s Emut that introduces what a “Topping Account” is through an exchange between Takuya Kimura and Koji Mizukami.

It conveys that by linking various services—such as asset management and credit cards—to your account, managing your daily finances becomes more convenient.

By paralleling this with the image of considering burger toppings, it also clearly highlights how easily you can add “toppings” to your account.

SMBC (Sumitomo Mitsui Banking Corporation) Trunk “Dear companies” Edition

【Trunk】TVCM “Dear companies” 90sec

Ribbon, sung by Taiiku Okazaki and Ayako Ikeda, is a song released in 2025 and announced as the CM song for Sumitomo Mitsui Banking Corporation’s Trunk.

Centered on piano and wind instruments, its acoustic sound conveys an overall calm atmosphere.

The arrangement, with Ayako Ikeda’s gentle harmonies layered over Taiiku Okazaki’s lead vocals, evokes an image of people kindly supporting one another.

The commercial depicts people striving as they launch startups or take over companies, conveying how Trunk supports them.

The smiles of those working hard, combined with the warm music, create a positive mood.

List of TV commercials from banks nationwide: Introducing commercials that convey a sense of security and trust (11–20)

Kyoto Bank Card Loan 2024 TV CommercialMayu Matsuoka

This commercial, featuring Mayu Matsuoka, introduces Kyoto Bank’s card loan.

She talks about wanting to support customers, explains things like screening and repayment methods, and emphasizes that it’s easy and convenient to use.

With Matsuoka’s bright expression, the ad has a friendly, approachable feel.

Kyoto Bank: “Doctor Pi (π) = 3.141592…” Version

Kyoto Bank CM / Kyoto Bank commercial

It shows a foreigner who looks like a doctor in a lab coat writing some numbers on a blackboard.

In fact, those numbers are pi! Many people probably don’t know what comes after 3.14, do they? Pi goes on forever, and the blackboard is long enough to keep writing it… It’s a commercial with a clever sense of humor that expresses a “long-lasting relationship.”

Kyoto Bank Senryu Theater Episode 3: “Uniform”

[The Bank of Kyoto] Kyogin Senryu Theater | Episode 3: “Uniform” – 30 Seconds

In a commercial showing people working in manufacturing on the factory floor, a senryu featured in the ad touches on their uniforms.

The uniforms get increasingly dirty during daily manufacturing work, but they aren’t something to be seen as filthy—rather, the grime is a badge of honor earned through hard work.

The ad powerfully captures how cool and admirable these individuals look as they face the craft of making things with serious dedication.

Shinkin Central Bank: “Consultation is the Door to the Future” (version)Kentaro Sakaguchi

Shinkin Central Bank: “Consultation Is the Door to the Future” — 30-second version

This is a commercial for Shinkin Central Bank that begins with the words, “There are things we can achieve when we all work together.” In the opening, many examples of collaborative efforts are shown, such as sports, an orchestra, a festival mikoshi, and even the shooting of a commercial.

It goes on to say that business is one of these, and declares that Shinkin Central Bank and regional Shinkin banks will provide united support.

Kentaro Sakaguchi’s calm narration leaves a positive impression and instills a sense of trust and reassurance as you watch.