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A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.

Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.

In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.

In this article, we’ll introduce a wide selection of commercials from these banks all at once.

Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.

It might be interesting to compare the differences among these commercials.

List of TV commercials from banks nationwide: Introducing commercials that convey a sense of security and trust (11–20)

The Bank of Kyoto Card Loan “Emoticon” Version / “There It Is” Version

This is a commercial for a card loan featuring Otsukiai-kun, a character shaped like a full moon whose name is a play on the word “otsukiai” (companionship/dating).

It’s an introductory CM for the Kyoto Bank’s card loan; it’s simple, but the content is conveyed in a straightforward way.

Also, in the “Deta Deta” version, a parody song seemingly based on the folk tune ‘Tankō-bushi’ is sung, which is quite memorable.

Kyoto Bank “Birthday Cake” Edition

Kyoto Bank TV commercial

Here’s a TV commercial from Kyoto Bank, known for its catchphrase “A loooong relationship.” In this “Birthday Cake” version, we see a lively grandpa at his birthday party blow out, in one go and to the cheers of his children and grandchildren, the many candles set on an extra-long birthday cake.

You can really feel the family love.

Even so, his lung capacity is astonishing—when we counted the candles, there were over 80 of them.

Seven Bank: ‘If Actor Kento Kaku Were Reincarnated, He’d Be an ATM’ (Version)Kento Kaku

Digest video of 'When the actor Kento Kaku was reincarnated as an ATM'

This commercial depicts a strange story in which Kento Kaku is reincarnated from an actor into an ATM.

This is the digest version, and the official channel is streaming the story from Episode 1.

The unexpected premise leaves a strong impression and makes you curious about the storyline, while also conveying that Seven Bank ATMs are installed with the hope of being useful to many people.

Kyoto Bank Senryu Theater Episode 1: ‘Sharing an Umbrella’

[The Bank of Kyoto] Kyogin Senryu Theater, Episodes 1–8 [All 8 Types]

The Kyoto Bank Senryu Theater series began in 2014, with a total of 11 episodes aired.

In Episode 1, “Sharing an Umbrella,” a couple stands under a single umbrella in the rain, each gently tilting it toward the other so they don’t get wet.

The rhyming words nureteru (getting wet) and horeteiru (being in love) match the visuals nicely, and the two’s endearingly shy behavior is just wonderful.

Kyoto Bank Senryu Theater Episode 5: “So Happy”

[The Bank of Kyoto] Kyogin Senryu Theater, Episodes 1–8 [All 8 Types]

When we were kids, many of us probably had the experience of being so happy about something our parents bought us that we wore it or carried it around even without using it.

That adorable scene is depicted in this commercial.

A senryu poem describes a boy who, after getting a baseball glove, falls asleep with it still on his hand.

It might make some people feel nostalgic, thinking, “I did something like that too.”

Kyoto Bank Senryu Theater Episode 6: ‘A Little Play’

[The Bank of Kyoto] Kyogin Senryu Theater, Episodes 1–8 [All 8 Types]

This is a very endearing commercial depicting a man eagerly awaiting a visit from his grandchild.

Expecting the child to come, he prepares lots of toys and waits, but the grandchild doesn’t seem to arrive.

Eventually, the man, tired of waiting, starts playing with the grandchild’s toys himself.

Seeing this, the woman playing his wife smiles gently—a heartwarming development in the commercial.

List of TV commercials from banks nationwide: Introducing commercials that convey a sense of security and trust (21–30)

The Bank of Kyoto Senryu Theater Episode 4: “Grandma”

[The Bank of Kyoto] Kyogin Senryu Theater, Episodes 1–8 [All 8 Types]

This commercial, portrayed through a senryu about a conversation between a grandmother and her grandchild, delivers a striking moment of insight.

In this installment of the Senryu Theater, the grandchild asks the grandmother, “What do you want to be?” That question is typically used when asking about someone’s dreams for the future and isn’t usually directed at adults.

Yet, asked with a child’s pure heart, it makes us adults realize, “It’s okay to imagine who we want to become at any age!” In the final scene of the commercial, the actress playing the grandmother is shown running a marathon, and watching her makes you feel like taking on a new challenge yourself.