Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.
In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.
In this article, we’ll introduce a wide selection of commercials from these banks all at once.
Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.
It might be interesting to compare the differences among these commercials.
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- Japan Post commercials compilation [Postal, Kampo, Yucho]
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- Zenrosai commercials. Compilation of Coop Kyosai (Kokumin Kyosai Coop) commercials.
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- AC Japan commercials: from humorous presentations to messages that truly resonate.
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- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- JA Kyosai commercials: A compilation of ads conveying peace of mind and trust.
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List of TV commercials from banks nationwide: Introducing commercials that convey a sense of safety and trust (1–10)
Sony Bank “Memories Account” VersionNEW!Sawa Suzuki, Nana Oda
Yutori’s “Seikatsu” was released in 2026, a song that seems to depict the sadness of parting and the suffering that follows.
Its structure is striking, with a band sound that resonates with strength even within a slow tempo, conveying an intense anguish.
The lyrics focus on looking back on memories after a breakup, expressing feelings of discomfort with no longer being a pair.
The song was also used in a Sony Bank commercial themed around a “memory account,” where, set to a gentle rhythm, it appears to portray family memories and bonds.
Regional Bank Card Loan “Daigin Library” Episode / “Inspector” EpisodeNEW!Kyoko Fukada
This is a commercial for Oita Bank’s card loan featuring Kyoko Fukada.
In the “Daigin Library” segment, she recommends a trip to Egypt to a man who says he wants to learn about the pyramids.
When the man expresses concerns about money, she advises him to “use a card loan.” In the “Card Loan Inspector” segment, Fukada plays an airport security officer who discovers an Oita Bank card among a passenger’s belongings.
You might think she would scold the passenger for using a card loan to travel abroad, but instead she beams and sends them off, saying, “Card loan is bank!” The direction has the feel of a daytime drama aired in the early afternoon, which makes it memorable and amusing.
Mitsubishi UFJ Bank Mitsubishi UFJ Card “Both Account and Card” VersionShohei Ohtani
This commercial promotes the ease of use and simple application process of the Mitsubishi UFJ Card through Shohei Ohtani’s presence.
By highlighting that the card is issued by a major bank, it effectively conveys trust and peace of mind.
Featuring a top-tier athlete using the card also raises expectations for its excellent features.
Mizuho Financial Group “With the Power of Blue, We Take on the Challenge. SAMURAI BLUE” EditionRitsu Doan, Ayase Ueda, Ko Itakura
This is a commercial promoting Mizuho Bank’s support for Japan’s national team at the FIFA World Cup.
It features Ritsu Doan, Ayase Ueda, and Ko Itakura, each speaking about their determination for the tournament, along with dynamic shots of them striking the ball, resulting in a cool, polished piece.
The BGM is Fantasista, chosen as a theme song for the 2002 FIFA World Cup.
It’s one of the signature tracks by the rock band Dragon Ash, emblematic of mixture rock that fuses tight rap with a loud band sound.
Harima Shinkin Bank
This is a commercial for Banshu Shinkin Bank, which operates in Hyogo Prefecture.
It features a heartwarming video of children coloring illustrations of cityscapes in Hyogo.
An original song themed around dreams and the future plays in the background, resulting in a commercial filled with hope.
Shizuoka Bank Education Loan “Emotion” Version / “Growth” Version
This is a commercial introducing Shizuoka Bank’s education loan.
The “Emotion” version portrays the theme of wanting to do something for someone, depicting the parental love that thinks in terms of “for the children.” The “Growth” version also straightforwardly depicts the parental desire to nurture their children’s interests.
It’s a commercial that empathizes with the wish to let children pursue what they want without worrying about money.
Fukuoka Bank Vary “Introducing the Vary Card” / “Save up big at your usual shops” / “Extra savings if you’re 25 or under”Hiroe Igeta
This is a commercial introducing the Vary Card, a credit card offered by Fukuoka Bank.
The ad highlights that with the newly launched Vary Card, you can earn points on everyday purchases, and if you’re 25 or younger, you can earn even more points.
It promotes the card as a convenient, money-saving option.