RAG MusicCM
Lovely commercial jingle

A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.

Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.

In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.

In this article, we’ll introduce a wide selection of commercials from these banks all at once.

Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.

It might be interesting to compare the differences among these commercials.

List of TV commercials from banks nationwide: Introducing commercials that convey a sense of security and trust (21–30)

Kyoto Bank “Soccer” Version

Kyoto Bank Soccer (July 2005) Namba Branch Opening

This commercial shows a goalkeeper defending the goal during a soccer penalty kick.

When the whistle blows and the ball is struck, the keeper dives to the left—but the goal stretches endlessly to the left.

The keeper keeps flying as if swimming through the air, and in the end, he wonderfully manages to catch the ball.

It’s a humorous ad that perfectly captures Kyoto Bank’s slogan, “A loooong relationship.”

Kyoto Bank “Birthday Cake” Edition

Kyoto Bank TV commercial

Here’s a TV commercial from Kyoto Bank, known for its catchphrase “A loooong relationship.” In this “Birthday Cake” version, we see a lively grandpa at his birthday party blow out, in one go and to the cheers of his children and grandchildren, the many candles set on an extra-long birthday cake.

You can really feel the family love.

Even so, his lung capacity is astonishing—when we counted the candles, there were over 80 of them.

Kyoto Bank “Home Loan Web Application Service” edition

Kyoto Bank Home Loan Web Application Service

The housing loan offered by Kyoto Bank is being introduced with an emphasis on how easy the screening process is.

You can easily apply for screening using your smartphone, and it’s promoted that the preliminary screening results can come out in as little as 15 minutes.

The commercial features soft-touch illustrations, creating a very friendly atmosphere.

Kyoto Bank: “Doctor Pi (π) = 3.141592…” Version

Kyoto Bank CM / Kyoto Bank commercial

It shows a foreigner who looks like a doctor in a lab coat writing some numbers on a blackboard.

In fact, those numbers are pi! Many people probably don’t know what comes after 3.14, do they? Pi goes on forever, and the blackboard is long enough to keep writing it… It’s a commercial with a clever sense of humor that expresses a “long-lasting relationship.”

Kyoto Bank “Daikon” Version

[The Kyoto Bank] “Daikon” Version, 15 seconds

Among Kyoto Bank’s commercials, this is likely one that many people find especially memorable.

It features a scene of harvesting daikon radishes in a field, but the radishes are so long that they’re hard to pull out.

It’s one entry in a series of ads expressing the bank’s catchphrase, “A lo-o-ong relationship,” and it’s brimming with playful, impactful charm.

Kyoto Bank Senryu Theater Episode 3: “Uniform”

[The Bank of Kyoto] Kyogin Senryu Theater | Episode 3: “Uniform” – 30 Seconds

In a commercial showing people working in manufacturing on the factory floor, a senryu featured in the ad touches on their uniforms.

The uniforms get increasingly dirty during daily manufacturing work, but they aren’t something to be seen as filthy—rather, the grime is a badge of honor earned through hard work.

The ad powerfully captures how cool and admirable these individuals look as they face the craft of making things with serious dedication.

The Kyoto Bank Senryu Theater, Episode 2: “Our Cat”

[The Bank of Kyoto] Kyogin Senryu Theater | Episode 2: “Our Cat” - 15 seconds

It opens with a scene of a man drinking milk straight from the carton instead of pouring it into a glass, while a cat gazes at him.

The senryu featured in the commercial suggests that if the cat could talk, it would definitely tattle on him.

The man’s cheeky act of secretly drinking from the carton and getting caught by the cat is not only hilarious, but the cat’s earnest witnessing is adorable too—making it a commercial you’ll want to watch again and again.