A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.
In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.
In this article, we’ll introduce a wide selection of commercials from these banks all at once.
Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.
It might be interesting to compare the differences among these commercials.
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- AC Japan commercials: from humorous presentations to messages that truly resonate.
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- Beer commercials. A roundup introducing beer commercials from various brands all at once!
List of TV commercials from banks nationwide: Introducing commercials that convey a sense of security and trust (21–30)
Kyoto Bank “Soccer” Version
This commercial shows a goalkeeper defending the goal during a soccer penalty kick.
When the whistle blows and the ball is struck, the keeper dives to the left—but the goal stretches endlessly to the left.
The keeper keeps flying as if swimming through the air, and in the end, he wonderfully manages to catch the ball.
It’s a humorous ad that perfectly captures Kyoto Bank’s slogan, “A loooong relationship.”
Kyoto Bank “Home Loan Web Application Service” edition
The housing loan offered by Kyoto Bank is being introduced with an emphasis on how easy the screening process is.
You can easily apply for screening using your smartphone, and it’s promoted that the preliminary screening results can come out in as little as 15 minutes.
The commercial features soft-touch illustrations, creating a very friendly atmosphere.
Kyoto Bank “Daikon” Version
Among Kyoto Bank’s commercials, this is likely one that many people find especially memorable.
It features a scene of harvesting daikon radishes in a field, but the radishes are so long that they’re hard to pull out.
It’s one entry in a series of ads expressing the bank’s catchphrase, “A lo-o-ong relationship,” and it’s brimming with playful, impactful charm.
The Kyoto Bank Senryu Theater, Episode 2: “Our Cat”
It opens with a scene of a man drinking milk straight from the carton instead of pouring it into a glass, while a cat gazes at him.
The senryu featured in the commercial suggests that if the cat could talk, it would definitely tattle on him.
The man’s cheeky act of secretly drinking from the carton and getting caught by the cat is not only hilarious, but the cat’s earnest witnessing is adorable too—making it a commercial you’ll want to watch again and again.
The Kyoto Bank Will Trust: “The Sooner, the Better” Version
This commercial opens with footage looking back on the female protagonist’s growth.
In each scene, her father gently says, “Isn’t it a bit early?” portraying him as laid-back and cautious.
The story then shifts to the present, where she and her mother are talking about her father.
It turns out he has passed away, but he had entrusted his will to Kyoto Bank.
The message encourages preparing a will trust early—sooner is better.
It’s a warm commercial that conveys the bonds of family.
Kyoto Bank “Floor Wiping” Edition
When it comes to Kyoto Bank commercials, the familiar catchphrase that makes you want to say “This is the one!” is the ‘Looong relationship’ series.
This time, the thing that’s gotten really long is—believe it or not—a cleaning rag.
More than fifteen elementary school kids are lined up in a row, using a single rag to clean.
Kyoto Bank’s ads always make you wonder, “What’s the theme this time?” and get you excited.
Regional Bank Card Loan ‘Fantasy’ EditionKyoko Fukada
It’s a commercial featuring a hero traveling with a warrior and a mage, showing a scene where they’re camping outdoors.
Looking at his companions sleeping on the ground, he mutters, “I wish I could put them up at an inn…” implying they don’t have enough money to stay at one.
Then Kyoko Fukada appears and introduces Oita Bank’s card loan.
It’s also amusing that the hero seems more moved by meeting Ms.
Fukada than by the money matters.