Compilation of in-store supermarket BGM: from the Call-In-kun jingle to original tracks, all in one place
Supermarkets are indispensable for our day-to-day shopping.
You probably have a few regular stores you visit, and among the background music they play, aren’t there some tunes that stick in your head?
Sometimes you’ll hear in-store arrangements of popular J-pop songs, but there are also original tracks made just for that supermarket, or that distinctive “po po—po po po po” melody—there’s a wide variety of in-store BGM out there.
In this article, we’ll introduce a bunch of supermarket in-store BGM tracks that will make you think, “I’ve heard this before!” and bring a little smile to your face.
Compilation of in-store supermarket BGM: from the Call-to-Store Jingle to original tracks (1–10)
I wishNEW!YAK.
This is the image song for Daikokuten Bussan, which operates a variety of stores including the discount chains La-Mu and Dio.
A powerful, exhilarating band sound is layered with cheerful vocals, vividly expressing the thrill of shopping.
While depicting the joy of discovering items that catch your eye, it also conveys the idea that such excitement leads to a better future.
It feels like a song that embodies Daikokuten Bussan’s supportive stance of firmly backing customers with great value.
No.4yobikomikun
When you step into a supermarket, doesn’t that lively melody drifting from somewhere sound familiar? It’s a tune played by a voice-type POP device called “Yobikomi-kun,” and the title is “No.
4.” There are no lyrics, but because the same melody loops endlessly, many people find their heads filled with it by the time they leave the store.
Yobikomi-kun strongly carries the image that there are great deals wherever it’s playing—making it a powerful ally for household budgets.
It’s also hugely popular with children, and in 2021 a smaller version of Yobikomi-kun was released for the general public.
Honey CM 2021NEW!
This is a theme song that brightly promotes Honey, a supermarket chain centered in Fukui Prefecture.
Its lively, buoyant rhythm and cheerful sound are striking, lightly conveying the fun of shopping.
The lyrics, which sing about everyday happiness, are another key point, expressing the wish for Honey to feel close and be useful in people’s daily lives.
The inclusion of children’s voices in the chorus also gives the impression of strong community ties and appeals to it being a place beloved by a wide range of generations.
Super Savings City Theme SongNEW!
This is the theme song for the “Sugotoku-ichi” held on Wednesdays at Okuwa, a supermarket chain centered in Wakayama Prefecture.
It straightforwardly portrays the arrival of Wednesday and the fun of getting great deals while shopping, conveying a sense of excitement throughout.
The sound is simple yet sparkling in tone, and the overlapping bouncy rhythm enhances the feeling of fun.
It really builds anticipation about what bargains you can snag today.
Good Smile Day Madam JOYNEW!HITOSHI
This is a song that promotes Madam Joy, a supermarket long loved in Hiroshima Prefecture, with a refreshing vibe.
The fact that it was composed by HITOSHI, a singer-songwriter active in Hiroshima, also conveys a strong local focus.
The sound feels simple yet infused with a sense of sophistication and freshness, evoking the fun of shopping.
It’s a piece that seems to embody a lifestyle-oriented approach—aiming to make users’ everyday lives even more exciting.
Everyone is happy MatsubayaNEW!SandyTrip
This is a theme song that conveys the familiarity of Super Matsubaya, which operates stores in northern Nagasaki Prefecture and western Saga Prefecture.
It lightly introduces items like vegetables and meat, and its simple wording lets the excitement about food come through directly.
Along with the joy of eating, it also highlights the fun of shopping—another key point—expressing everyday happiness throughout.
The sound is simple as well, with a buoyant rhythm that brings out a sense of fun.
LAMU’s Thememizna
LAMU is a discount supermarket popular in western Japan.
The song that plays in-store as its theme is this “LAMU Theme Song.” If you listen without knowing it’s a supermarket theme, you might think it’s an idol track—it’s that polished.
The singer is someone named mizna.
The lyrics, which encourage you to keep your dreams no matter what and stay upbeat, are energizing despite it being a supermarket song.
When you’re feeling down, going to LAMU can lift your spirits—and you end up buying all sorts of things! In a way, you can’t help but think, is this the strategy? It’s an amazing song.