Compilation of in-store supermarket BGM: from the Call-In-kun jingle to original tracks, all in one place
Supermarkets are indispensable for our day-to-day shopping.
You probably have a few regular stores you visit, and among the background music they play, aren’t there some tunes that stick in your head?
Sometimes you’ll hear in-store arrangements of popular J-pop songs, but there are also original tracks made just for that supermarket, or that distinctive “po po—po po po po” melody—there’s a wide variety of in-store BGM out there.
In this article, we’ll introduce a bunch of supermarket in-store BGM tracks that will make you think, “I’ve heard this before!” and bring a little smile to your face.
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Compilation of supermarket in-store BGM. A grand gathering from Yobikomi-kun to original songs (71–80)
Tokoton Rhythm
Its Olympic Theme Song is “Tokoton Rhythm,” created for the supermarket and discount store chain operating mainly in the Kanto region centered on Tokyo.
The song highlights the brand’s major appeal to users—being “thoroughly cheap”—conveying both value and a light, breezy feel.
The airy rhythm and sound that match the titular “Tokoton” are also key points, evoking a positive atmosphere.
It’s a track that seems to express the wish for customers to first pick up products and feel the savings, and to keep using the stores going forward.
Marui Theme Song
Marui is a supermarket headquartered in Okayama Prefecture that operates stores across the Chugoku region.
The in-store BGM at Marui is captivating for its vivid compositions, featuring piano accompaniment at the core with strings adding a touch of elegance.
The fresh, breezy delivery of the female vocals is also invigorating, making a great impression from the very first listen.
In addition, the interlude after the second chorus, where the strings take the melody, is exceptionally beautiful and satisfying to hear, so be sure to listen closely.
PLALALAEMILAND
The image song for PLANT, a supermarket headquartered in Sakai City, Fukui Prefecture with stores in various prefectures centered around Fukui, is “PLALALA.” The song expresses the philosophy that shoppers come seeking something, and that the company aims to meet those needs fully.
The sound is very gentle, layered with a powerful, soaring vocal that creates a warm atmosphere.
Since much of it consists of a “la la la” chorus, the track also evokes a sense of unity.
Itoku, a sincere “How are you?”Kokubu Yurie
The theme song of Itoku, a supermarket headquartered in Odate City, Akita Prefecture, with many stores across Akita and Aomori, is “ITOKU: Heartfelt ‘How are you?’”.
The lyrics express a desire to support the lives of local people, and the upbeat, fun atmosphere of the sound is striking.
That cheerful sound incorporates various percussion instruments, clearly conveying a passionate vibe as well.
With singer-songwriter Yurie Kokubu on vocals and high production quality throughout, it’s a theme song that seems crafted with real care and energy.
Sanliv Theme Song
This is the theme song played at Sunlive and Marushoku, supermarkets familiar in Kyushu and the Chugoku region.
While you’re shopping, you’ll hear this theme song in the store, sung by Fusako Fujimoto—formerly of The Woodpeckers—who performed many commercial jingles from 1973 through the 1990s.
Ms.
Fujimoto is known for her cute voice, but in this theme song she sings with a calm tone that blends in naturally with the refreshing intro.
Just like the lyrics say, it makes you feel excited and thrilled, letting you enjoy wonderful days.
ENJOY YOUR LIEE!EMILAND
One of the image songs for PLANT, a supermarket that operates stores across a wide area including the Kinki and Chugoku regions with Fukui Prefecture at its center, is “ENJOY YOUR LIEE!”.
Focusing on prices—an aspect that helps when choosing a supermarket—the lyrics clearly express its great bargains.
The passionate feel of the sound and vocals is also striking, and the soul music–like atmosphere adds a sense of power.
Even while singing about the familiar theme of low prices, its powerful structure draws you in before you know it.
Shirasu, My LoveFisherman all stars feat. Haru & Chichi with MADOKA.
Shirasu, a general term for small fish that mainly refers to juvenile sardines, are caught along the Pacific coast and enjoyed throughout Japan.
This song, produced by the Shirasu Council—the organization that supports shirasu fishing—promotes Shonan shirasu.
Set to a calm, ocean-evoking sound, layered vocals sing about the appeal of Shonan shirasu.
Its gentle atmosphere, combined with an all-out effort to showcase Shonan shirasu, also conveys confidence in their delicious taste.
In conclusion
We introduced a whole bunch of in-store background music from supermarkets. There were a variety of original tracks, from songs that capture that supermarket vibe to ones that could easily make the J-pop charts. And that “Po-po-po popopo” tune included in Yobikomi-kun was pretty memorable, too. I bet there were a few tunes you’ve heard before, right? We’ll keep adding songs that we couldn’t cover this time as we go.