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Lovely commercial jingle

Compilation of in-store supermarket BGM: from the Call-In-kun jingle to original tracks, all in one place

Supermarkets are indispensable for our day-to-day shopping.

You probably have a few regular stores you visit, and among the background music they play, aren’t there some tunes that stick in your head?

Sometimes you’ll hear in-store arrangements of popular J-pop songs, but there are also original tracks made just for that supermarket, or that distinctive “po po—po po po po” melody—there’s a wide variety of in-store BGM out there.

In this article, we’ll introduce a bunch of supermarket in-store BGM tracks that will make you think, “I’ve heard this before!” and bring a little smile to your face.

Compilation of supermarket in-store BGM: from the Yobikomi-kun jingle to original tracks (21–30)

Super Manso

HITOSHI

Supermarket “Mansō” Image Song Vocals: Dressing-chan Together with MANSO 〜 for Life to You Supermarket Theme Song Song: Mansō Commercial Jingle
HITOSHI

This is the image song for the Mansō supermarket chain operating in Hiroshima Prefecture, and it’s also played in their stores.

The lyrics and music are by HITOSHI, who has created many supermarket theme songs, and the vocals are by Dressing, a singer-songwriter based in Hiroshima.

The fresh melody layered over a gentle sound that suits a supermarket setting, along with Dressing’s vocals, leaves a strong impression.

While speaking to the three values Mansō cherishes—smiles, sincerity, and compassion—it also conveys their commitment to delivering products at low prices every day.

Marukyu

Mamī Ishiguro・Nakagoshi Kazuaki

Marukyu (Maruhisa) Image Song – Yamaguchi Prefecture TV Commercial
Mamī Ishiguro・Nakagoshi Kazuaki

This is an image song that seems to express the community-rooted stance of Marukyu, a supermarket operating mainly in Yamaguchi Prefecture.

The sound features a distinctive guitar tone while maintaining a gentle overall feel, conveying both a soft sense of closeness and a hope that moves things forward.

The lyrics depict love for the town throughout, also expressing the intention to keep cherishing this place in the future.

From its firmly community-focused stance, it gives the impression of conveying affection for the people of this town and a commitment to supporting their daily lives.

Compilation of supermarket in-store BGM: from the Yobikomi-kun jingle to original tracks, all in one place (31–40)

ion

NSF-279-14

It’s important for in-store announcements and chimes to capture attention without disrupting shoppers, isn’t it? Among such chimes, this jingle is the one used across the Aeon group.

With a structure that lets bells ring out lightly, its gentle tone soothes the mind while the density of notes effectively catches the ear of those nearby.

Because the piece clearly conveys a festive image, you can listen to the subsequent announcement that follows with a calm, pleasant feeling.

Sanwa

Sanwa, My Friend — The Oath of Sanwa

[The Kitchen of South Tama, Tokyo and Central Kanagawa Residents] Super Sanwa Theme Song - Yukiko Shimizu
Sanwa, My Friend — The Oath of Sanwa

Sanwa is a supermarket chain that operates mainly in the Kanto region.

Its corporate mark, imbued with the wish to be a “heartful” supermarket, leaves a strong impression.

What makes shopping at the supermarket even more enjoyable is “Sanwa My Friend: The Sanwa Pledge.” The lyrics, which evoke nostalgic scenery and streetscapes, pair perfectly with the refreshing melody line.

The gentle, expansive female vocals also make it a soothing piece.

Why not listen to the in-store BGM that brightens every scene from morning till night?

York-Benimaru

The Supermarket Song

York-Benimaru is a supermarket that handles groceries as well as clothing and household goods.

Headquartered in Fukushima Prefecture, it has stores across the Tohoku and Kanto regions.

Are you familiar with “The York-Benimaru Song,” which plays as in-store BGM at this supermarket? Its catchy melody unfolds with an upbeat rhythm.

Don’t miss the heartwarming lyrics that trace the history of York-Benimaru.

It’s a tune that makes everyday shopping even more enjoyable.

Be sure to listen to this in-store BGM that overflows with gratitude toward customers.

CGC

CGC Song

CGC, whose slogan is “Good things from around the world,” has regional headquarters across Japan, from Hokkaido to Okinawa.

That energetic tune you hear playing in CGC Group member stores is actually an original song! Its catchy melody sets the mood for a fun shopping experience in-store.

The heartfelt lyrics, which gently resonate with customers’ feelings, are sure to bring smiles.

It’s a humorous number that makes grocery shopping more enjoyable.

Give it a listen—the piece features a brilliant sound with brass band and string arrangements.

Life

Life concept song

Life-ness Declaration Theme Song (with Lyrics)
Life concept song

The concept song for Life, a supermarket chain operating in the Kinki and Kanto regions.

Its simple, charming melody gently reaches the heart! The singer is Miki Sakurai, a composer known for her work on numerous anime, dramas, and commercials, including The Quintessential Quintuplets, and she also plays accordion and tin whistle.

The guitar is by Daisuke Takagi and the violin by Koichiro Muroya—both renowned musicians.

Unlike songs that come on strong, this one speaks softly and feels familiar, doesn’t it? It’s a tune that makes shopping feel pleasant and cheerful.